The User-Generated Content report analyzes the fast-changing new world of content ownership and distribution, where for the first time everyday people determine exactly what is created and consumed—not marketers or publishers.
Led by the companies that started the revolution—YouTube, MySpace, Facebook, Photobucket and others—eMarketer estimates that US user-generated content sites will earn $4.3 billion in ad revenues in 2011, up from $1 billion in 2007.
Key questions the User-Generated Content report answers:
- How much will be spent this year on advertising on user-generated content sites?
- What role will marketers play in making user-generated content a paying prospect?
- Which users are actually generating content?
- Who is consuming user-generated content?
- What new business models will emerge?
- And many others….
eMarketer Reports—On-Target and Up-to-Date
The User-Generated Content report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
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