Due partly to growing agency expertise and advertiser understanding of digital channels, 2007 was another strong year for UK online marketing. Thought expansion is slowing slightly, online advertising spending will continue to generate double-digit growth over the next few years.
The UK Online Advertising report analyzes the trends that are transforming the explosive British online ad market into merely a steadily growing market.
Things seem to be slowing down, but naturally.
In 2007, spending on UK Internet advertising topped £2.6 billion ($5.3 billion), up more than 30% from 2006.
Furthermore, online advertising spending will continue to grow, and approach £5 billion ($8.7 billion) in 2012.
Not bad for a “maturing” market.
Key questions the “UK Online Advertising” report answers:
- What percentage of UK advertising spending is going to the Internet?
- Which industry sectors are spending the most online?
- Which formats are most popular with Internet advertisers?
- What new developments in behavioral targeting should UK advertisers be aware of?
- Will social network advertising grow beyond the experimental stage?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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Due partly to growing agency expertise and advertiser understanding of digital channels, 2007 was another strong year for UK online marketing. Thought expansion is slowing slightly, online advertising spending will continue to generate double-digit growth over the next few years.
Executive Summary
UK Online Advertising Spending, 2007-2012 (millions)
Key Questions
The eMarketer View
Key eMarketer Numbers - UK Online Advertising
Total UK Advertising Spending
UK Advertising Spending, 2007 & 2019 (in millions of £*)
Advertising Spending Growth in Select Countries and Regions Worldwide, 2006-2008 (% increase/decrease vs. prior year)
Advertising Spending for Select Countries in Europe, 2006-2008 (% change)
The Internet vs. Other Media
UK Total Advertising Spending, by Media, First half 2007 (% share)
UK Online Advertising Spending, 2007 & 2009 (% of total advertising spending)
UK Advertising and Marketing Revenues, by Media, 2006, 2007 & 2008 (millions of £)
UK Marketing Spending, by Segment, 2007 (% of total)
Online Advertising Spending
UK Online Advertising Spending, 2007-2012 (millions)
UK Online Advertising Spending, First half 2006 & First half 2007 (millions of £)
Online Advertising Spending in Select Countries in Western Europe, 2005-2011 (millions)
Online Advertising Spending Growth in Select Countries in Western Europe, 2005-2011 (% increase vs. prior year)
Online Advertising Spending per Internet User for Select Countries in Europe, 2006
Online Spending by Industry
UK Online Advertising Spending, by Industry, First half 2006 & First half 2007 (% share)
Online Advertising Formats
UK Online Advertising Spending, by Format, First half 2007 (millions of £, % increase vs. same period of prior year and % share)
UK Online Advertising Spending, by Format, First half 2007 (millions of £ and % share)
Search Advertising
Search Advertising Spending Share for Select Countries in Europe, 2006 (% of total search advertising spending)
UK Search Engine Marketing Revenues, 2006 & 2007 (billions of £)
Search Advertising Spending in Select Countries Worldwide, by Search Engine, Q4 2007 (% share)
Display Advertising
Online Display Advertising Spending for Select Countries in Europe, 2006 (millions of €)
Number of Online Display Advertising Campaigns and Online Advertisers in the UK, April 2004-2007
Video Advertising
Online Advertising Click-Through Rates in Select Countries in Western Europe, by Ad Type, March 2007
Classified Advertising
Classified Advertising Spending for Select Countries in Europe, 2006 (millions of €)
E-Mail Marketing
E-Mail Advertising Spending for Select Countries in Europe, 2006 (millions of €)
E-Mail Opt-In Incentives Offered by UK and US Retailers, 2007 (% of Websites surveyed)
Affiliate Marketing
UK Affiliate Network Revenues, 2006 & 2007 (billions of £)
Commissions and Fees Paid to UK Affiliate Networks, 2005-2007 (millions of £)
Mobile Internet Advertising
Top 10 Countries Worldwide, Ranked by Mobile Advertising Requests* for Ads Served by AdMob, January 2008 (millions and % of total)
Year in which Mobile Channels Will Become a Mainstream Advertising Medium according to IABUK Members, November 2007 (% of respondents)
Advertising on Social Networks
Online Activities of UK Internet Users, 2007 (% of respondents)
UK Social Networking Site Users, by Age, 2006 & 2007 (% of total visitors)
Personal Activities Conducted Online While at Work according to UK Internet Users, 2008 (% of respondents)
Trends to Watch
Advertiser Attitudes
Satisfaction with Select Online Marketing Methods Used by UK Online Marketers, January 2007 (% of respondents)
The Rise of Behavioral Targeting
Regulatory Issues
New Agency Approaches
Related Information and Links
Related Links
Contact
Report Contributors
Due partly to growing agency expertise and advertiser understanding of digital channels, 2007 was another strong year for UK online marketing. Thought expansion is slowing slightly, online advertising spending will continue to generate double-digit growth over the next few years.
AdMob
ADTECH
Advertising Association (AA) - UK
Carat Insight
Digital Strategy Consulting
Econsultancy
Efficient Frontier
eMarketer
European Interactive Advertising Association (EIAA)
Experian
GroupM
Hitwise
Institute of Practitioners in Advertising (IPA)
Interactive Advertising Bureau Europe (IABEurope)
Internet Advertising Bureau UK (IAB UK)
Loudhouse Research
Nielsen//NetRatings AdRelevance
Peako Research
PricewaterhouseCoopers (PwC)
Silverpop
SPA Market Research - UK
Synovate
Universal McCann
Webtrends
Wilkofsky Gruen Associates
World Advertising Research Center (WARC)
YouGov
ZenithOptimedia