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UK Internet:
Users and Usage
2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that’s over 60% of the population. This year looks like more of the same, so that by 2012 the Internet will reach roughly 70% of all UK residents.
The UK Internet report analyzes the factors that are driving adoption and usage in this world-leading, trend-setting online economy.
Britain has one of the most experienced and active online populations in the world.
Confidence in e-commerce is high, and the country will account for at least 40% of 2008 online sales in Western Europe. The number of buyers and the average annual spend per buyer are both growing, helping the country to maintain its e-commerce lead over other European nations.
Key questions the “UK Internet” report answers:
- Where and how are UK Internet users going online?
- Is mobile Internet access taking off in the UK?
- What do the British do online?
- Which Web sites attract the largest UK audiences?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Internet report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that’s over 60% of the population. This year looks like more of the same, so that by 2012 the Internet will reach roughly 70% of all UK residents.
Executive Summary
 UK Internet Users and Penetration, 2007-2012 (millions and % of population)
Key Questions
The eMarketer View
Key eMarketer Numbers-UK Internet Users and Usage
Internet Users
UK Internet Users and Penetration, 2007-2012 (millions and % of population)
Internet Users and Penetration in Select Countries in Europe, 2007-2012 (millions and % of population)
Comparative Estimates: UK Internet Users, 2007-2012 (millions)
Internet Households and Penetration in Great Britain, 2002-2007 (millions and % of households)
UK Household Internet Access Penetration, by Region, 2006 & 2007 (% of total)
Broadband Penetration
Top 10 Countries Worldwide, Ranked by Broadband Subscriptions, Q3 2007 (millions)
UK Households, by Internet Access Technology, 2006 & 2007 (% of total)
At-Home Internet Access Technology of UK Adult Internet Users, April-May 2007 (% of respondents)
Internet Access Locations
UK Adult Internet Users*, by Access Location, 2006 & 2007 (% of respondents)
Wireless Internet Access via Laptop and Handheld Device* among Adults with Fixed Internet Access in Select Countries Worldwide, October 2007 (% of respondents)
Mobile Internet Connections
Mobile Internet Users in Select Countries Worldwide, 2006 (% of respondents)
Mobile Data/Content-Based Activities of UK Mobile Phone Users, Q3 2006 (% of respondents)
UK Mobile and PC-Based Internet Users, by Age and Gender, January 2007 (% of unique visitors)
Wireless Internet Access via Mobile Phone among Adults with Fixed Internet Access in Select Countries, October 2007 (% of respondents)
Mobile Content and Applications Used by Mobile Subscribers in the UK, September 2007 (thousands and % of mobile subscribers)
3G Subscription Penetration in Select Countries Worldwide, 2005 & 2006 (% of total mobile subscriptions)
Internet Usage: Time, Frequency, Demographics
Internet Penetration and Usage in Europe, by Country, September 2007 (% of population and average per unique visitor)
Average Web Usage in the UK among At-Home Internet Users, June 2007
Frequency of Internet Usage by UK Adult Internet Users, by Age and Gender, 2007 (% of respondents)
Average Time Spent Online per Month by UK Internet Users, by Age, April 2007 (hours)
UK Internet Users, by Age, October 2006 & October 2007 (% of total)
Time Spent Online by UK Internet Users, by Age and Gender, April 2007 (% of total time)
UK Household Penetration of Telecommunication Services, by Income, Q1 2007 (% households in each group)
Online Activities
Online Activities of UK Adult Internet Users*, by Gender, 2007 (% of respondents)
Web Categories Accounting for the Most Time Spent Online by Internet Users in the UK, June 2007 (% of total time, billions of minutes, hrs:mins:secs)
Top 10 Web Brands in Select Countries in Western Europe, Ranked by Unique Audience Share, September 2007
Top 10 Web Properties among Internet Users in the UK, Ranked by Unique Visitors, September & October 2007 (thousands, % change and % reach)
Top 10 Most Popular Websites in the UK, Ranked by Growth of Unique Visitors, October 2006 & October 2007 (millions and % change)
Leading Search Engines in the UK, Ranked by Market Share of Search Volume, December 2-29, 2007
Share of UK Click-Throughs by Search Engine, July 2007 (% of total)
Online Activities of UK Adult Internet Users, by Access Technology, Q1 2007 (% of respondents)
Online Video
Regular* Media or Communication Activities of UK Children and Teens, by Age, April-May 2007 (% of respondents in each group)
Change in Time Spent* Watching TV due to Internet Usage by Adult Internet Users in Select Countries, October 2007 (% of respondents)
Activities Reduced As a Result of Increased Internet Usage according to Internet Users in Western Europe*, 2007 (% of respondents)
Top 10 Most Popular Online Activities of Internet Users in Select Countries in Western Europe*, September 2007 (% of respondents)
UK Visitors to TV, Video or Movie-Related Websites, September 2006 & September 2007 (millions, % of total Internet users and % change)
Top 10 TV, Video and Movie Websites among UK Internet Users, Ranked by Unique Visitors, September 2007
Leading Types of Online Video Content Websites Used by UK Adult Internet Users Who Watch Online Video, April-May 2007 (% of respondents)
Online Video Streaming Viewers among Internet Users in Select Countries Worldwide, April 2007
Social Networking
Social Networking Usage in Select Countries in Europe, August 2007
Internet Users in Select Countries Who Use Social Media Websites*, 2007 (% of respondents)
Select Types of Online Content Services Used by UK Adult Internet Users, April-May 2007 (% of respondents)
UK Internet Traffic to Social Networking Sites and E-Mail Services, November 2007 (% market share)
Top 10 Social Network and Community Websites in the UK, Ranked by Unique Visitors, August 2007 (thousands, % reach and % change vs. December 2006)
Top 25 Social Networking Sites and Online Communities in the UK, Ranked by Market Share of Visits, November 2007
Favorite Social Networking Sites among UK Internet Users, 2007 (% of respondents)
Top 10 Social Network and Community Websites in the UK, Ranked by Total Minutes Spent, August 2007 (millions of minutes and thousands of unique visitors)
Top 10 Social Network and Community Websites in the UK, Ranked by Time per Person, August 2007 (hrs:mins and thousands of unique visitors)
UK Social Networking Site Users, by Age, 2006 & 2007 (% of total visitors)
E-Commerce
Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
B2C E-Commerce: UK, 2006-2011
UK Retail E-Commerce Sales, 2006 & 2007 (billions of £ and % change)
Top 10 B2C E-Commerce Sites in the UK, Ranked by Visits, July 2007
Select Goods and Services Purchased in the Past Year by UK Adult* Online Buyers, 2006 & 2007 (% of respondents)
Related Information and Links
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2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that’s over 60% of the population. This year looks like more of the same, so that by 2012 the Internet will reach roughly 70% of all UK residents.
Canadian Radio-television and Telecommunications Commission (CRTC)
comScore Inc.
comScore Media Metrix
eMarketer
European Interactive Advertising Association (EIAA)
Experian
Forrester Research
Harris Interactive
Hitwise
IBM
IDATE
Interactive Media in Retail Group (IMRG)
M:Metrics, Inc.
Mediamark Research & Intelligence (MRI)
Nielsen Online
Nielsen//NetRatings
OCLC Online Computer Library Center, Inc.
Office for National Statistics (ONS) - UK
Office of Communications (Ofcom) - UK
Point Topic
SPA Market Research - UK
Synovate
Telephia
Zoomerang
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Price: $695.00
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Price: $695.00
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