The UK Internet report analyzes the factors that are driving adoption and usage in this world-leading, trend-setting online economy.
Britain has one of the most experienced and active online populations in the world.
Confidence in e-commerce is high, and the country will account for at least 40% of 2008 online sales in Western Europe. The number of buyers and the average annual spend per buyer are both growing, helping the country to maintain its e-commerce lead over other European nations.
Key questions the “UK Internet” report answers:
- Where and how are UK Internet users going online?
- Is mobile Internet access taking off in the UK?
- What do the British do online?
- Which Web sites attract the largest UK audiences?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Internet report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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