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UK Online Advertising
The online advertising market in the UK is well established, and expanding at a steady pace. In fact, Internet ads are expected to represent 18% of all UK advertising spending in 2007—more than double the percentage in the US, or in any other European country.
The UK Online Advertising report examines the state of Internet adverts in Britian, which—far from being stogy—is becoming a model for the future of advertising around the world.
Amazingly, the UK is set to account for over half of all online ad spending in Western Europe this year. That share will rise to 52.6% of regional online spending by 2010–amounting to £4.1 billion ($7.75 billion).
In addition, advances in broadband and mobile Internet access and technology will fuel growth.
Key questions the UK Online Advertising report answers:
- Why is online ad spending growing more rapidly than spending in traditional media?
- Why are some traditional ad formats losing popularity?
- What key factors are influencing online spending in the UK?
- What are the most important new developments in online advertising?
- How are audiences reacting to new advertising channels?
- And many others…
eMarketer Reports—On-Target and Up-to-Date
The UK Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
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The online advertising market in the UK is well established, and expanding at a steady pace. In fact, Internet ads are expected to represent 18% of all UK advertising spending in 2007—more than double the percentage in the US, or in any other European country.
Executive Summary
 UK Online Advertising Spending, 2006-2011 (billions and % increase vs. prior year)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: UK Online Advertising
Economic Background
Online Ad Spending
UK Online Advertising Spending, 2006-2011 (billions and % increase vs. prior year)
Online Advertising Spending Growth for Select Countries Worldwide, 2006 (% increase vs. prior year)
Online Advertising Spending Growth in Western Europe, by Country, 2004-2010 (% increase/decrease vs. prior year)
Online Advertising Spending in Europe, by Country, 2005 (% market share)
Attitudes to Online Advertising
Broadband Households and Penetration in the UK, by Access Technology, 2005-2011 (millions and % of total households)
Consumers in the UK Who Find Advertising Intrusive, 2005 (% of respondents)
Ways which Companies Could Improve Internet Advertising according to Broadband Users in Select Countries, 2006 (% of respondents)
Attitudes of Adult Internet Users in Select Countries in Western Europe toward Online Advertising, September-December 2006 (% of respondents)
Consumers in the UK Who Like the Idea of Interactive Advertising, by Age, 2005 (% of respondents)
Attitudes of Teen and Young Adult Internet Users in Select Countries in Western Europe toward Online Advertising, September-December 2006 (% of respondents)
Bloggers* vs. Internet Users in Western Europe Who Don't Mind Online Ads If They Relate to Their Interests, 2006 (% of respondents)
Total Advertising Spending
Advertising Spending in the UK, 2000-2012 (billions of £)
Advertising Spending Growth for Select Countries and Regions Worldwide, 2005-2007 (% increase/decrease vs. prior year)
Advertising Spending Growth in Japan, the UK and the US, 2006 (% increase/decrease vs. prior year)
Total Media Spending in Select Countries in Eastern and Western Europe, 2003-2007 (millions and % change)
Advertising Spending for Select Countries in Europe, 2005-2007 (% increase vs. prior year)
Top 10 Countries, Ranked by Contribution to Advertising Spending Growth Worldwide, 2005-2008 (millions)
The Internet vs. Other Media
Online and Total Advertising Spending in the UK, 2000-2007 (millions)
Internet Share of Total Media Spending in Select Countries in Western Europe, 2003-2007 (% of total)
Advertising Spending in the UK, by Segment, First half 2006 (% market share of total advertising spending)
UK Total Advertising Spending, by Media, 2006 (% share)
UK Online Advertising and Total Advertising Spending, 2006 (billions of £ and % increase vs. prior year)
UK Online Advertising Spending, 2007 & 2009 (% of total advertising spending)
Advertising Spending in the UK, by Media, 2003-2007 (millions)
Advertising Spending in the UK, by Media, 2005 (millions of £ and % increase/decrease vs. prior year)
Advertising Spending Growth in Select Countries in Europe, by Media, 2006 (% increase/decrease vs. prior year)
Advertising Spending Growth in the UK, by Media, 2005-2007 (% increase/decrease vs. prior year)
Advertising Spending in the UK, by Media, Q2 2006-Q1 2007 (millions of £ and % change)
Percent of Increased Online Advertising Spending that Came from Other Media Budgets according to Companies in Western Europe*, by Country to which Budget Is Allocated, 2006
Online Advertising Formats
Display Advertising
Online Advertising Revenues in the UK, by Select Type, 2006 (% market share)
Display Advertising Spending in the UK, 2000-2012 (billions of £)
Display Advertising Spending in the UK, by Media, 2006 & 2007 (% market share)
Online Display Advertising Impressions in Select Countries in Europe*, by Format, July-December 2006 (% of delivered display ad impressions)
Rich Media Advertising
Broadband Penetration in Select Countries in Western Europe, 2006 (% of Internet users)
Select Online Content Activities of UK Adult Household Broadband Subscribers, by Gender and Frequency, February 2007 (% of respondents)
Top Five Countries Worldwide, Ranked by Online TV and Video Revenues, 2006, 2009 & 2012 (millions)
Party Best Positioned to Take Advantage of Media Content* Growth Potential** according to Media and Entertainment Executives in North America and Europe, Q1 2007 (% of respondents)
Search Advertising
Online Advertising Spending for Paid-for Search Sites in the UK, 2004 & 2005 (millions and % increase vs. prior year)
Online Advertising Spending in the UK, by Segment, First half 2005 & first half 2006 (millions of £)
UK Online Advertising Spending, by Format, First half 2006 (millions of £, % increase/decrease vs. prior year and % market share of online advertising spending)
UK Online Advertising Spending, by Format, 2006 (millions of £ and % market share)
Annual Paid Search Spending by UK Companies, March 2007 (% of respondents)
Areas in Digital Marketing that Are Most Likely to Grow in the Next 12 Months according to Advertising Agencies in the UK, 2006 (% of respondents)
Online Advertising Locations
Average Session Duration of UK Visits to Select Social Networking Sites, April 2007 (mins:secs)
Leading Reasons for Using Social Networks according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
Actions Taken As a Result of Visiting Friends' Social Network Pages according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
Active Second Life Residents Worldwide, by Region, March 2007 (thousands of unique users, % market share and % increase vs. January 2007)
Online Ad Spending by Objective
Ways that SMBs in the US and UK Measure the Success of Online Advertising Campaigns, 2006 (% of respondents)
Very Effective Online Lead Generation Tactics according to UK Online B2C Marketers, January-February 2007 (% of respondents)
Leading Objectives for Paid Search Marketing according to Search Engine Marketers* Worldwide**, March 2007 (% of respondents)
Change in Online Direct Response and Online Brand Advertising Spending according to Companies in Western Europe*, 2006 vs. 2008 (% of respondents)
Online Ad Spending by Industry
Online Advertising Spending in the UK, by Industry, First half 2005 & first half 2006 (% market share)
Related Information and Links
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The online advertising market in the UK is well established, and expanding at a steady pace. In fact, Internet ads are expected to represent 18% of all UK advertising spending in 2007—more than double the percentage in the US, or in any other European country.
Accenture
Advertising Association (AA) - UK
Atlas Solutions
BIPE
Carat Insight
Clash Media Advertising
comScore Inc.
Digital Strategy Consulting
DirectoryM
Econsultancy
Editors Weblog (World Editors Forum)
eMarketer
European Interactive Advertising Association (EIAA)
Experian Hitwise
Forrester Research
GroupM
Guardian Unlimited
Harris Interactive
Informa Telecoms & Media
Initiative Futures Worldwide
Institute of Practitioners in Advertising (IPA)
Interactive Advertising Bureau Europe (IAB Europe)
Interdeco expert
Internet Advertising Bureau UK (IAB UK)
Ipsos Insight
Isobar
Merrill Lynch
MetrixLab
Microsoft
Nielsen//NetRatings AdRelevance
Novatris
Office of Communications (Ofcom) - UK
OMD
Online Publishers Association Europe (OPA Europe)
OPera Media
PricewaterhouseCoopers (PwC)
Radio Advertising Bureau (RAB)
Thomson Intermedia
TNS
TNS Media Intelligence
UK Association of Online Publishers (AOP)
Universal McCann
Wilkofsky Gruen Associates
World Advertising Research Center (WARC)
Yahoo!
YouGov
ZenithOptimedia
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Price: $695.00
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Price: $695.00
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