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Internet Video:
Advertising Experiments and Exploding Content
As proof that the Internet video revolution is truly underway, Google paid $1.65 billion for YouTube, a company not 20 months old. The aftershock of that mash-up will, all by itself, contribute to Internet video's growth. In addition, eMarketer projects video ad spending will soar 82.2% this year and 89.0% in 2007.
Attention: Advertising Agencies, Marketers, Television and Cable Executives, Film, Video and Music Producers, Newscasters and Movie Distributors.
The Internet Video report analyzes the fastest growing—and perhaps most important and far reaching—trend online today.
As elements of television and the Internet converge for both advertising and content, testing new methods of video delivery and marketing are more the rule than full-play campaigns. In other words, spending is low.
But here are some numbers to take to the bank.
Though Internet video ad spending represent only 0.6% of TV ad budgets this year, large spending gains for Internet video advertising are down the road—and not too far.
By 2010, one in ten dollars devoted to Internet advertising will go for video placements.
Key questions the "Internet Video" report answers:
- What factors most support the spread of Internet video advertising?
- How well do TV commercials translate to the Web?
- Can you estimate how much Internet video ads cost?
- Will the Google-YouTube combination help or hurt online video?
- What are the essential elements for effective video ads?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Internet Video report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision—every time.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
As proof that the Internet video revolution is truly underway, Google paid $1.65 billion for YouTube, a company not 20 months old. The aftershock of that mash-up will, all by itself, contribute to Internet video's growth. In addition, eMarketer projects video ad spending will soar 82.2% this year and 89.0% in 2007.
Executive Summary
 US Online Video Advertising Spending Growth and Share, 2006-2010 (% increase vs. prior year and % of total online ad spending)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Online Video Advertising
Spend & Trend
Form of New Media that Will Show the Greatest Growth in 2006 according to US Advertisers, December 2005 (% of respondents)
US Online Advertising Spending on New Media Platforms, 2006 (% of online ad budget)
Increase or Decrease of Online Video Consumption among US Online Video Viewers Compared to a Year Ago, July-August 2006 (% of respondents)
US Online Video Viewers, by Internet Access Technology, July-August 2006 (% of respondents)
Broadband* and Narrowband Video Streams in the US, 2005 (% of total streams served)
Online Video Ad Spending
US Online Video Advertising Spending, 2001-2010 (millions)
US Online Video Advertising Spending Growth, 2001-2010 (% increase vs. prior year)
US Online Video Advertising Spending, 2001-2010 (% of total online ad spending)
Comparative Estimates: US Online Video Advertising Spending, 2005-2011 (millions)
Comparative Estimates: US Online Video Advertising Spending Growth, 2005-2011 (% increase vs. prior year)
Growth Rates for Total Internet, Rich Media, Online Video and Television Ad Spending in the US, 2004-2010 (% increase/decrease vs. prior year)
US Total Internet, Rich Media, Online Video and Television Advertising Spending, 2001-2010 (millions)
Online Video Ad Spending as a Percent of Total Internet, Rich Media and Television Ad Spending in the US, 2004-2010
Top Emerging Advertising Tactic on which US Online Marketers* Would Spend $100,000 to Experiment, December 2005 (% of respondents)
Price Estimates
Information about Streaming Video Ad Units in the US, 2005
Behind the Shift: Internet and TV
US Internet Users vs. People in US Television Households, 2004-2010 (millions)
US Internet Users as a Percent of People in US Television Households, 2004-2010
Online Video Ad Spending as a Percent of Television Ad Spending in the US, 2004-2010
Average Annual US Ad Spending per Internet User or Audience Member for Online Video, Total Internet and Television, 2004-2010
Average Annual US Ad Spending per Internet User for Online Video and Total Internet as a Percent of Average Annual Television Spending per Audience Member, 2004-2010
Average Annual US Ad Spending per Internet User or Audience Member for Online Video, Total Internet and Television, 2004-2010 (% increase/decrease vs. prior year)
US National Advertisers Attitudes regarding Changes in Television Advertising, 2006 (% of respondents)
Effect of Online Video* on TV Network Advertising Spending according to US Advertising Executives, 2006 (% of respondents)
Type of Advertising that US Consumers Feel Provides Them with the Most Relevant Information, 2005 (% of respondents)
US Internet Users Who Say They Spend Less Time with Traditional Media due to Time Spent Online, by Media, January 2006 (% of respondents)
TV Usage Changes Because They Can Now View Video Online according to US Online Video Viewers, July-August 2006 (% of respondents)
US Consumers Who Would Eliminate TV and Keep the Internet If They Could Use Only One for the Rest of Their Lives, 2001 & 2006 (% of respondents)
US Online Adults* Who Are Interested in Watching Web-Based Video** on TVs and PCs, 2006 (% of respondents)
Percent Reach for TV+Web vs. TV Alone among US* Consumers, by Time of Day, Spring 2005
Average Weekly TV Watching by US Online Video Viewers, July-August 2006 (% of respondents)
US DVR Households and Penetration, 2001-2010 (thousands and % of TV households)
US DVR Owners Who Skip Commercials, by Gender, 2005 & 2006 (% of respondents)
US Female DVR Owners' Behavior Regarding Commercials, 2006 (% of respondents)
Primary Reason that US Consumers Choose to Record Television Programming, 2005 & 2006 (% of respondents)
Alternatives to Traditional TV Advertising in which US Advertisers Will Increase Marketing Spending, 2006 (% of respondents)
Google and YouTube: Newer Models
The YouTube Market
US and Worldwide Unique Visitors to YouTube, July 2006 (thousands)
YouTube's US and Worldwide Streaming Video Activity, July 2006 (millions)
Unique Visitors to Top Five Online Video Websites, Ranked by Share of Total Visitors, August 2006
Market Share and Average Visit Length of the Top 10 Online Video Sites, week ending May 20, 2006 (% market share and mins:secs)
Share of US Unique Visitors to Select Online Video Sites, March-August 2006 (% of active Internet users*)
Top 10 Online Video Properties among US Internet Users, Ranked by Unique Streamers, August 2006 (thousands and % reach)
Top 10 Online Video Properties among US Internet Users, Ranked by Streams Initiated, August 2006 (millions and % of total)
YouTube.com Users in the US, by Gender and Age, May 2006 (thousands of unique visitors and % of total audience)
Demographic Profile of US YouTube Users, May 2006 (% of total unique visitors)
Demographic Profile of US Unique Visitors to YouTube, August 2006
Potential Results and Possible Pitfalls
Consumer-Generated Video
US Advertising Executives Who Have Advertised on a Blog or User-Generated Content Site, 2006 (% of respondents)
US Internet Users Who Share Self-Created Video, Photos, Artwork or Stories Online, by Access Technology, 2005
US User-Generated Media Advertising Spending, by Industry, 2005 (% market share)
Select Activities* of US Computer Owners, December 2005 (% of respondents)
Tom Sawyer and the Internet
Video Streaming and Downloading among US Social Network Users vs. Non-Users, by Type of Video, Q2 2006 (% of respondents)
Viral Marketing Tactics that Generated Great or Moderate Results according to Experienced US Viral Marketers, March 2006 (% of respondents)
Viral Marketing Tactics that Are Used by Experienced B2C Viral Marketers in the US, March 2006 (% of respondents)
Estimated Cost of Viral Campaigns according to Experienced and Inexperienced US Viral Marketers, by Tactic, March 2006 (% of respondents in each group)
Attitudes of US Advertising Executives toward the Online Media Environment, 2006 (% of respondents)
Attitudes of US Advertising Executives toward Advertising on a Blog or User-Generated Content Site, 2006 (% of respondents)
Essential Elements for Video Ads
US Internet Users Who Have Ever Seen an Online Video Advertisement, February 2006 (% of respondents)
Share of Video Ads and Video Ad Impressions on the Eyeblaster Network in the US, Q1 2004-Q3 2006
Share of Video Ad Impressions on the Eyeblaster Network in the US, by Industry, Q1-Q3 2006
Select Types of Advertising within Video-on-Demand (VOD) Programming in which US National Advertisers Are Very or Somewhat Interested, 2006 (% of respondents)
Video Formats
Ad Capabilities Supported by US Web Publisher Sites, 2005 & 2006 (% of respondents)
Types of Video Advertising Supported* on US Web Publisher Sites, January 2006 (% of respondents)
Leading Websites for Pre-Roll Video* Streams in the US, by Company, January-April 2006 (% market share)
Pre-Roll Video* and Content Streams in the US, 2001-2006 (CAGR)
Measuring Results
Maximum Length of Time a US Internet User Would Be Willing to View an Online Video Advertisement, February 2006 (% of respondents)
CNN.com Visitors Who Watched an Entire 30-Second Video Ad for Select Industries, 2006 (% of respondents)
US Online Video Advertising Average Brand Interaction Time with and without Interactivity using PointRoll Technology, by Industry, 2005 (seconds)
Average Increase in Purchase Intent for Online Video, Rich Media* and Static Display Ads**, Q1 2006 (average delta above control***)
Interaction Rate* for Video Ads and Total Ads on the Eyeblaster Network in the US, Q1 2005-Q3 2006
US Online Video Advertising Interaction Rates with and without Interactivity using PointRoll Technology, by Industry, 2005
Top Performing Online Video Ad Unit Sizes on the PointRoll Network in the US, 2005
Average Online Video Advertising Performance Metrics on the PointRoll Network in the US, by Industry, 2005
Actions Taken by US Online Video Watchers As a Result of Watching an Online Video, by Frequency of Viewing, February 2006 (% of respondents)
US Online Video Viewers' Response to Seeing an Online Video Advertisement, February 2006 (% of respondents)
Fee vs. Free
Preference for Free Online Video with Ads vs. Paid Online Video without Ads among US Online Video Viewers, July-August 2006 (% of respondents)
US Online Video Viewers Who Have Ever Paid to Watch Any Type of Video Online, July-August 2006 (% of respondents)
Methods US Online Video Viewers Have Used to Access Online Videos*, by Frequency of Viewing, February 2006 (% of respondents)
Amount that US Online Video Viewers Pay to Access Online Videos*, February 2006 (% of respondents)
Reasons that US Online Video Viewers Pay to Access Online Video Content, February 2006 (% of respondents)
Type of Online Video Content that US Online Video Viewers Are Willing to Pay for in the Next 12 Months, February 2006 (% of respondents)
Internet Video Timeline
Related Information and Links
Related Links
Suggested Keywords for eStat Database
Contact
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As proof that the Internet video revolution is truly underway, Google paid $1.65 billion for YouTube, a company not 20 months old. The aftershock of that mash-up will, all by itself, contribute to Internet video's growth. In addition, eMarketer projects video ad spending will soar 82.2% this year and 89.0% in 2007.
AccuStream iMedia Research
Advertising.com
America Online (AOL)
American Advertising Federation (AAF)
American Association of Advertising Agencies
Arbitron
Associated Press (AP)
Association of National Advertisers (ANA)
CNN.com
comScore Inc.
comScore Media Metrix
DoubleClick
Dynamic Logic
Edison Research
eMarketer
Experian Hitwise
Eyeblaster
Forrester Research
Harris Interactive
Horowitz Associates, Inc.
InsightExpress
Ipsos Public Affairs
JupiterResearch
MAGNA
MarketingSherpa
Nielsen Media Research
Nielsen//NetRatings
Online Publishers Association (OPA)
Parks Associates
Pew Internet & American Life Project
PointRoll
Points North Group
PQ Media, LLC
Quantcast
Roper Reports
Veronis Suhler Stevenson (VSS)
Yankee Group
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Price: $695.00
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Price: $695.00
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