Attention: Marketers, Advertising Agencies, Educators and Government Regulators, Retailers and Online Content, News, Entertainment, Gaming and Portal Sites.
The Tweens and Teens Online report looks into the usage and attitudes of this small-in-stature but large-in-influence demographic.
As children mature into teens, there is a significant up tick in their Internet use. In addition, though the overall population in this demographic group is not expected to grow dramatically in the next few years, the percentage that go online will continue to increase, as will the time they spend online.
Significant changes in online usage take place over a relatively short period of time. Young teens between the ages of 12 and 14 spend more time online than tweens ages 8 to 11, and their interests broaden and deepen correspondingly. But they also use the Internet to stay in touch with things – and people – they already know.
Key questions the "Tweens and Teens Online" report answers:
- How many kids and teens are online?
- How do online usage patterns change as children grow into teens?
- How do tweens and teens multi-task among various media?
- What percentage of this group uses mobile phones?
- How do attitudes toward advertising shift?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Tweens and Teens Online report aggregates the latest data from advertising, communications and academic researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right marketing decision – every time.
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