|
Tweens and Teens Online:
From Mario to MySpace
Children between the ages of 8 and 14 – tweens and young teens – are a powerful demographic group. They control billions in purchasing power and make up 60% of Internet users under age 18, and as tweens become teens, their online activities change dramatically.
Attention: Marketers, Advertising Agencies, Educators and Government Regulators, Retailers and Online Content, News, Entertainment, Gaming and Portal Sites.
The Tweens and Teens Online report looks into the usage and attitudes of this small-in-stature but large-in-influence demographic.
As children mature into teens, there is a significant up tick in their Internet use. In addition, though the overall population in this demographic group is not expected to grow dramatically in the next few years, the percentage that go online will continue to increase, as will the time they spend online.
Significant changes in online usage take place over a relatively short period of time. Young teens between the ages of 12 and 14 spend more time online than tweens ages 8 to 11, and their interests broaden and deepen correspondingly. But they also use the Internet to stay in touch with things – and people – they already know.
Key questions the "Tweens and Teens Online" report answers:
- How many kids and teens are online?
- How do online usage patterns change as children grow into teens?
- How do tweens and teens multi-task among various media?
- What percentage of this group uses mobile phones?
- How do attitudes toward advertising shift?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Tweens and Teens Online report aggregates the latest data from advertising, communications and academic researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right marketing decision – every time.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
Children between the ages of 8 and 14 – tweens and young teens – are a powerful demographic group. They control billions in purchasing power and make up 60% of Internet users under age 18, and as tweens become teens, their online activities change dramatically.
Executive Summary
 US Tween and Young Teen Internet Users, 2006 & 2010 (% of total population of each group)
Issues & Questions
Implications for Your Business
The eMarketer View
Key eMarketer Numbers: Tweens and Teens Online
Demographic Portrait
US Tweens and Young Teens, 2004, 2006 & 2010 (millions)
US Children and Teens, 2004, 2006 & 2010 (millions)
Buying Power of US Kids Ages 3-11, 2005 & 2010 (billions)
Computer and Internet Use
Computer Use
US Child and Teen Students Who Use Computers and the Internet, by Grade Level, October 2003 (% of respondents in each group)
US Tweens Who Use a Computer at Home, by Gender, Fall 2005 (% of respondents in each group)
US Tweens Who Have a Computer in Their Home, by Gender, August 2006 (% of respondents in each group)
US Tweens Who Use a Computer at School, by Gender, Fall 2005 (% of respondents in each group)
US Young Teens Who Use a Computer at Home or School, by Gender, Fall 2005 (% of respondents in each group)
Internet Use
US Tween Internet Users, 2006-2010 (millions and % of total population)
US Young Teen Internet Users, 2006-2010 (millions and % of total population)
US Child and Teen Internet Users, 2006 (millions and % of total population of each group)
US Child Internet Users, 2006-2010 (millions and % of total population ages 3-11)
US Teen Internet Users, 2006-2010 (millions and % of total population ages 12-17)
US Child and Teen Internet Users, July 2005 & July 2006 (thousands and % increase vs. prior year)
US Internet Users, by Age, July 2006 (% of total Internet users)
US Child and Teen Internet Users, 2006 (% of total Internet audience)
US Tweens and Young Teens Who Use the Internet, Fall 2005 (% of respondents in each group)
US Tweens Who Go Online from a Home Computer, by Gender, August 2006 (% of respondents in each group)
US Tweens and Young Teens Who Use the Internet, by Gender, Fall 2005 (% of respondents in each group)
US Child and Teen Internet Users, by Gender, July 2006 (thousands and % increase/decrease vs. prior year)
When, and How Often?
Time Spent Online by US Tween Internet Users in the Last Week, by Gender, Fall 2005 (% of respondents in each group)
Time Spent Online at Home by US Young Teen Internet Users in the Last Week, by Gender, Fall 2005 (% of respondents in each group)
Average Daily Computer Usage among US Teen Internet Users, by Age and Gender, June-July 2006 (% of respondents in each group)
Average Time Spent Online by US Child and Teen Internet Users, July 2005 & July 2006 (hours:minutes and % increase vs. prior year)
Frequency of Internet Use among US Tweens with Home Internet Access, by Gender, August 2006 (% of respondents in each group)
Managing the Media Mix
Multi-tasking
Activities of US Teen Internet Users Who Multi-Task While Doing Homework, by Age and Gender, June-July 2006 (% of respondents in each group)
Activities of US Teen Internet Users Who Multitask While Watching TV, by Age and Gender, June-July 2006 (% of respondents in each group)
Electronic Devices that US Teen Internet Users Own or Use Regularly, by Age and Gender, June-July 2006 (% of respondents in each group)
Media Everywhere?
Devices on which US Teen Internet Users Would Watch a Movie, by Age and Gender, June-July 2006 (% of respondents in each group)
Devices on which US Teen Internet Users Would Watch a TV Show, by Age and Gender, June-July 2006 (% of respondents in each group)
Level of Agreement among US Tweens that Going on the Internet Is Better than Watching TV, by Gender, August 2006 (% of respondents in each group)
Level of Agreement among US Tweens that Playing Video Games Is Better than Watching TV, by Gender, August 2006 (% of respondents in each group)
Online Activities: From Gaming to Communicating
Attitudes of US Young Teen Internet Users toward the Internet, by Gender, Fall 2005 (% of respondents in each group)
Internet Access Technologies Used at Home by US Young Teen Internet Users, by Gender, Fall 2005 (% of respondents in each group)
Favorite Online Activity of Internet Users Age 9 in North America, March-April 2005 (% of respondents)
Favorite Online Activity of Internet Users Age 12 in North America, March-April 2005 (% of respondents)
Online Activities of US Tween Internet Users in the Last Month, by Gender, Fall 2005 (% of respondents in each group)
Leading Online Activities in the Past Month Among US Tweens with Home Internet Access, by Gender, August 2006 (% of respondents in each group)
Online Activities of US Young Teen Internet Users in the Last Month, by Gender, Fall 2005 (% of respondents in each group)
Select Activities Done Regularly on a Computer by US Teen Internet Users Who Own a PC, by Age and Gender, June-July 2006 (% of respondents in each group)
E-Mail or IM?
Favorite Online Activities of Tween Internet Users in North America, by Gender, March-April 2005 (index)
Social Networking and Blogging
US Teens Who Visit Social Networking Websites*, by Age and Gender, June-July 2006 (% of respondents in each group)
Daily Usage of Social Networking Websites* among US Teens and Young Adults Who Visit Social Networking Websites, by Age and Gender, June-July 2006 (% of respondents in each group)
US Teen and Adult Internet Users Who Visit and Read Blogs Regularly, 2005 (% of respondents)
Mobile Phones
Mobile Phone Ownership by US Tweens and Teens, March 2006 (% of respondents in each group)
US Adolescent, Teen and Young Adult Mobile Phone Users, July 2005 (% of each group)
US Tweens Who Own a Mobile Phone, by Gender, August 2006 (% of respondents in each group)
US Young Teen Internet Users Who Own a Mobile Phone, by Gender, Fall 2005 (% of respondents in each group)
Average Daily Mobile Phone Usage among US Teen Internet Users, by Age and Gender, June-July 2006 (% of respondents in each group)
Mobile Phone Ownership and Text Messaging Use by US Tweens and Teens, March 2006 (% of respondents in each group)
Purchasing Power, Online and Offline
US Young Teen Internet Users Who Ordered Products or Services Online in the Last Year, by Gender, Fall 2005 (% of respondents in each group)
US Tweens with Home Internet Access Whose Parents Have Purchased Something for Them Online, by Gender, August 2006 (% of respondents)
Most Popular Items on which US Children and Young Teens Spend Their Money, by Age, 2006 (% of respondents in each group)
Purchase Decision-Making Practices* among US Internet Users Ages 8-18, May 2006 (% of respondents)
Advertising/Marketing
Preferred Forms of Advertising among US Tweens, by Gender, August 2006 (% of respondents in each group)
Attitudes of US Internet Users Ages 8-18 toward Advertising Tactics, May 2006 (% of respondents)
US Internet Users Ages 8-18 Who "Strongly" or "Somewhat Agree" that Companies Do Not Tell the Truth about Their Products in Their Advertisements, May 2006 (% of respondents)
Related Information and Links
Related Links
Suggested Keywords for eStat Database
Contact
Report Contributors
About eMarketer
eMarketer's Core Expertise
Dedicated Team
A Trusted Resource
Children between the ages of 8 and 14 – tweens and young teens – are a powerful demographic group. They control billions in purchasing power and make up 60% of Internet users under age 18, and as tweens become teens, their online activities change dramatically.
Bloomberg News
Business Software Alliance (BSA)
comScore Media Metrix
Cultural Access Group
eMarketer
Forrester Research
Forum on Child and Family Statistics
Harris Interactive
Kaiser Family Foundation
KidzWorld
Los Angeles Times
National Center for Education Statistics - US
Newspaper Association of America (NAA)
Nickelodeon/Youth Intelligence
NOP World
Packaged Facts
Pew Internet & American Life Project
Refinery, Inc.
Simmons Market Research Bureau (SMRB)
Teenage Research Unlimited (TRU)
US Census Bureau
Youth Trends
|
Price: $695.00
|
Price: $695.00
|