Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software and Hardware Manufacturers.
The Mobile Message Marketing report confronts many of today's accepted notions about the mobile market – and where it is headed.
The explosive success of accidental consumer applications such as Short Messaging Service (SMS) in contrast to industry-led Multimedia Messaging Service (MMS) holds the important lesson that most consumers value mobile data for what it helps them do as opposed to the content they can pull into a handset.
At the same time, smart marketers are discovering that mobile messaging is one of the best direct response mechanisms available — providing a time stamp and demographics each time a user responds to a marketer's call to action. When tethered to another rich media platform such as TV, or even digital outdoor displays, marketers get richness and reach in the same experience.
Key questions the "Mobile Message Marketing" report answers:
- What is the current state of the messaging markets in Asia, Europe and the US?
- What messaging formats are marketers adopting?
- How are users employing messaging in ways of interest to marketers?
- What are some of the current messaging related campaigns being run by leading marketers?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Mobile Message Marketing report aggregates the latest data from internationals marketing, technology and telecommunications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision – every time.
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