Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software, Hardware and Internet Service Providers.
The India Online report looks at the vast Asian subcontinent from the standpoint of the Internet. Unfortunately, from that point of view the country looks neither as large as it is – nor as modern as it would wish to be perceived.
With GDP growth at close to 7%, India has one of the fastest growing economies in the world. And the country is quickly becoming one of the most important development centers for software, IT outsourcing, R&D, biotech, customer contact, design, and other knowledge-based products and services.
The question is: why does India continue to lag in online usage, commerce and advertising?
Key questions the "India Online" report answers:
- How large is the Indian economy?
- What is the potential size of its Internet population?
- What factors have been holding Internet growth back?
- Why has broadband deployment been so slow?
- How are recent political and social changes affecting online Indians?
- What do Indians do online – and it that changing?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The India Online report aggregates the latest data from internationals marketing, technology and telecommunications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision – every time.