|
India Online
With a population of nearly 1.1 billion and a burgeoning middle class, India is becoming one of the world's largest consumers of goods and services. And, although Internet usage growth was steady last year at roughly 8.5%, over the next two years it is expected to increase nearly 160%.
Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software, Hardware and Internet Service Providers.
The India Online report looks at the vast Asian subcontinent from the standpoint of the Internet. Unfortunately, from that point of view the country looks neither as large as it is – nor as modern as it would wish to be perceived.
With GDP growth at close to 7%, India has one of the fastest growing economies in the world. And the country is quickly becoming one of the most important development centers for software, IT outsourcing, R&D, biotech, customer contact, design, and other knowledge-based products and services.
The question is: why does India continue to lag in online usage, commerce and advertising?
Key questions the "India Online" report answers:
- How large is the Indian economy?
- What is the potential size of its Internet population?
- What factors have been holding Internet growth back?
- Why has broadband deployment been so slow?
- How are recent political and social changes affecting online Indians?
- What do Indians do online – and it that changing?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The India Online report aggregates the latest data from internationals marketing, technology and telecommunications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision – every time.
With a population of nearly 1.1 billion and a burgeoning middle class, India is becoming one of the world's largest consumers of goods and services. And, although Internet usage growth was steady last year at roughly 8.5%, over the next two years it is expected to increase nearly 160%.
Executive Summary
 India: Key Indicators, 2005
Macroeconomic Overview
Gross Domestic Product in India, by Sector, 1991 & 2005 (% of total)
Number of Households in India, by Income, 1995-2010 (millions)
Software and Service Export Revenues and Employment in India, FY 2005 & FY 2006
Internet Access
Internet Users
Comparative Estimates: Internet Users in India, 2004-2010 (millions)
Internet Users in Select Countries in the Asia-Pacific Region, 2004-2010 (millions and penetration)
Broadband Access
Broadband Households in India, by Access Technology, 2004-2010 (thousands and penetration)
Broadband Subscribers in India, January-July 2006 (millions)
Broadband Subscribers in Select Countries in the Asia-Pacific Region, by Access Technology, Q1 2006 (thousands)
Broadband* Penetration in Select Countries Worldwide, 2006 (% of consumers in each region)
Top 10 Countries Worldwide, Ranked by Fiber-to-the-Home (FTTH) Households, 2011 (millions and % of households)
Wireless Access
Frequency that Consumers in Select Countries Access the Internet via a Mobile Phone, February-March 2006 (% of respondents)
Pricing
Demographics
Internet Users in India, by Gender, 2004 & 2005 (% of respondents)
Urban Internet Users in India, by Age, April 2005 (% of total)
Internet Users in India, by Experience Online, March-April 2005 (% of respondents)
Urban Internet Users in India, by Occupation, April 2005 (% of total)
Internet Access Locations Used by Internet Users in India, 2006 (% of respondents)
Usage
Internet Users in India, by Time Spent Online per Week, March-April 2005 (% of respondents)
Online Activities of Internet Users in India, 2005 (% of respondents)
Online Activities of Online Buyers in India, by Age, April 2005 (% of respondents)
Brand Recall* of the Leading Websites in India, 2006 (% of respondents)
E-Commerce
Retail E-Commerce in India, 2002-2007 (millions)
E-Commerce Spending in India, 2006 & 2007 (millions)
Retail E-Commerce Transactions in India, 2003-2006 (average per month and % growth vs. prior year)
Online Buyers in India, April 2005 (% of respondents)
Demographic Profile of Online Buyers in India, April 2005 (% of respondents)
Sources Used by Online Buyers in India to Find Retail E-Commerce Sites, March 2006 (% of respondents)
Products and Services Bought Online by Online Buyers in India, April 2005 (% of respondents)
Internet Users in India Who Purchase Goods and Services Online at Cybercafes, October 2005 (% of respondents)
Online Travel Sales in India, by Segment, 2005 (millions)
Travel Services Bought Online and Likely to Be Bought Online by Online Buyers in India, April 2005 (% of respondents)
Reasons that Online Buyers in India Shop at Particular Retail E-Commerce Sites, March 2006 (% of respondents)
Payment Methods Used by Online Buyers in Select Countries Worldwide, April-May 2005 (% of respondents)
Payment Methods Used by Online Buyers in India, April 2005 (% of respondents)
Online Advertising & Marketing
Spending
Online Advertising Spending in India, 2003-2007 (millions)
Advertising Spending for Select Countries in the Asia-Pacific Region, 2004-2006 (% increase vs. prior year)
Advertising Spending for Select Countries in the Asia-Pacific Region, 2005 (% market share)
Related Information and Links
Related Links
Suggested Keywords for eStat Database
Contact
Report Contributors
About eMarketer
eMarketer's Core Expertise
Dedicated Team
A Trusted Resource
With a population of nearly 1.1 billion and a burgeoning middle class, India is becoming one of the world's largest consumers of goods and services. And, although Internet usage growth was steady last year at roughly 8.5%, over the next two years it is expected to increase nearly 160%.
Accenture
ACNielsen
Carat Insight
Computer Industry Almanac (CIA)
comScore Media Metrix
Economist Intelligence Unit (EIU)
eMarketer
Forrester Research
Heavy Reading
International Telecommunication Union (ITU)
Internet & Mobile Association of India (IAMAI)
Internet & Online Association of India (IOAI)
JuxtConsult
National Association of Software and Service Companies (NASSCOM) - India
Nielsen Media Research
Nokia
Point Topic
Telecom Regulatory Authority of India (TRAI)
United Nations Conference on Trade and Development (UNCTAD)
Universal McCann
|
Price: $695.00
|
Price: $695.00
|