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Health and Beauty Marketing:
Meet Your Online Customers
Every year for the next 10 years, more than 4 million Americans will turn 21, and even more will turn 50. As Boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families. More than 85% of each group is online, and health and beauty marketers are taking notice.
Attention: Advertising Agencies, Retailers and Online Content, News, Entertainment, Health Care and Women's Sites and CPG, Cosmetics and Fashion Marketers.
The Health and Beauty Marketing report analyzes the forces that are driving personal care marketers, at long last, to advertise and market online.
Like their counterparts in the rest of the consumer packaged goods (CPG) industry, personal care marketers are learning to use the Internet – and reach their target audiences in new ways with microsites and accompanying viral campaigns, sponsoring podcasts and online games and online videos.
And, unlike many more established online categories, such as computers and electronics, health and beauty has room to grow.
Key questions the "Health and Beauty Marketing" report answers:
- Where are health & beauty marketers spending their ad budgets?
- How do consumers shop online?
- Who is buying health & beauty products online?
- What are the emerging trends in the category?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Health and Beauty Marketing report aggregates the latest data from advertising, communications and marketing researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right marketing decision – every time.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
Every year for the next 10 years, more than 4 million Americans will turn 21, and even more will turn 50. As Boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families. More than 85% of each group is online, and health and beauty marketers are taking notice.
Executive Summary
 Top 10 Consumer Product Categories among Females Worldwide, Ranked by Market Share, 2005 (% of spending)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Health and Beauty Online Marketing
Advertising Trends
Top 10 US Advertising Categories, Ranked by Spending, First half 2005 & First half 2006 (millions and % increase/decrease vs. prior year)
Online Ad Impressions in the US Consumer Goods Industry, by Segment, July & August 2006 (millions and % increase/decrease vs. prior year)
US Advertising Spending on Health & Beauty Products by Select Consumer Packaged Goods (CPG) Companies, First half 2005 vs. First half 2006 (thousands and % increase/decrease over same period of prior year)
US Advertising Spending on Health and Beauty Products by Select Consumer Packaged Goods (CPG) Companies*, by Media, First half 2005 vs. First half 2006 (thousands and % increase/decrease over same period of prior year)
US Advertising Spending, by Industry and Media, Q1 2006 (% increase/decrease vs. prior year)
US Online Advertising Spending by Select Consumer Packaged Goods (CPG) Companies, 2004 & 2005 (thousands, % increase/decrease vs. prior year and share of total ad spending)
In Search of Health & Beauty
Information Resources that Most Influence Beauty Product Purchases according to Google Users Worldwide, 2006 (% of respondents)
Websites Where US Internet Users* Researched Products They Bought Online or Offline during the Holiday Season, January 2006 (% of respondents)
Number of Results that US Search Engine Users Viewed before Clicking on One, 2002, 2004 & 2006 (% of respondents)
Multi-Click* Users Who Switched between Paid and Natural Listings that Led to Conversions via US Search Engines, 2006 (% of each group)
Online Shoppers & Buyers
US Consumer Online Buying and Shopping Grid, 2004-2009
Health & Beauty E-Commerce
Sales Penetration Rate of Select US Retail E-Commerce Categories, 2005 & 2010 (% of total category sales)
Online Sales of the Top Five US Health/Beauty Retail Websites, 2005 (millions and % of total category sales)
Online Shoppers
Leading Barriers to Online Shopping according to Offline Buyers in the US, April 2006 (% of respondents)
Leading Benefits of Shopping from Home* according to US Home Shoppers, July 2006 (% of respondents)
Select Computer Activities of US Adults, by Gender, 2006 (% of respondents)
Types of Websites* Used by Google Users Worldwide to Search for Information about Beauty Products, 2006 (% of respondents)
Most Popular Types of Beauty Products Researched or Purchased Online by Google Users Worldwide, 2006 (% of respondents)
Demographic Profile of US Internet Users Who Visit Fragrances/Cosmetics Websites, July 2005 & July 2006 (% composition of unique visitors)
US Adult Internet Users for Whom the Internet Is the Primary Source of Information about Products They Plan on Purchasing, by Household Income, March 2006 (% of respondents in each group)
Online Buyers
Top Five Reasons that US Female Internet Users Will Buy More Beauty Products Online, March-April 2005 (% of respondents)
Beauty-Related Online Activities that Google Users Worldwide Have Ever Done or Have Used a Search Engine to Do, May-June 2005 (% of respondents)
Emerging Trends
Viral Marketing
Select Factors that Influence US College Students to Switch Brands, by Gender, August 2006 (% of respondents in each group)
How US Female Internet Users with Children Share a Positive Story, May 2006 (% of respondents)
US Female Internet Users with Children Who Read Retailers E-Mails At Least Several Times a Week, May 2006 (% of respondents)
Viral Marketing Tactics that Are Used by Experienced B2C Viral Marketers in the US, March 2006 (% of respondents)
Viral Marketing Tactics that Generated Great or Moderate Results according to Experienced US Viral Marketers, March 2006 (% of respondents)
Select Media by which US Internet Users Would Prefer to Receive Information on Health, Beauty and Fitness, April 2006 (% of respondents)
Online Coupons
Reasons that Online Parents in the US Shop for and Buy Back-to-School Items Online, July 2006 (% of respondents)
Spending on Select Advertising and Marketing Tactics Planned by US Online Retailers for the Upcoming Holiday Season* vs. Last Year, 2006 vs. 2005 (% of respondents)
Top 10 Search Terms in the Shopping Reward and Directory Category, Ranked by Search Volume, July 2006 (% market share)
Select Cost-Saving Measures Taken by US Internet Users, November 2005 (% of respondents)
Related Information and Links
Related Reports
Suggested Keywords for eStat Database
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Every year for the next 10 years, more than 4 million Americans will turn 21, and even more will turn 50. As Boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families. More than 85% of each group is online, and health and beauty marketers are taking notice.
360i
ACNielsen
Advertising Age
Burson-Marsteller
Burst Media
comScore Media Metrix
eMarketer
Euromonitor
Forrester Research
Global Market Insite (GMI)
Google
Harris Interactive
Hitwise
Internet Retailer
iProspect
J.C. Williams Group
JupiterResearch
MarketingSherpa
Media-Screen
Newgistics
Nielsen//NetRatings
Oxygen Media
Prospectiv
SearchIgnite
Teenage Research Unlimited (TRU)
the e-tailing group
The NPD Group
TNS Media Intelligence
Universal McCann
Webtrends
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Price: $695.00
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Price: $695.00
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