Attention: Advertising Agencies, Retailers and Online Content, News, Entertainment, Health Care and Women's Sites and CPG, Cosmetics and Fashion Marketers.
The Health and Beauty Marketing report analyzes the forces that are driving personal care marketers, at long last, to advertise and market online.
Like their counterparts in the rest of the consumer packaged goods (CPG) industry, personal care marketers are learning to use the Internet – and reach their target audiences in new ways with microsites and accompanying viral campaigns, sponsoring podcasts and online games and online videos.
And, unlike many more established online categories, such as computers and electronics, health and beauty has room to grow.
Key questions the "Health and Beauty Marketing" report answers:
- Where are health & beauty marketers spending their ad budgets?
- How do consumers shop online?
- Who is buying health & beauty products online?
- What are the emerging trends in the category?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Health and Beauty Marketing report aggregates the latest data from advertising, communications and marketing researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right marketing decision – every time.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart: