|
Europe Retail E-Commerce:
Spotlight on the UK, Germany and France
Retail e-commerce sales in Western Europe will be up 36% this year, and in three years the market is forecast to double. The market leader is the UK, followed by Germany and France. Currently, Italy and Spain account for less than 10% of the market, but after 2010 they will set the pace of growth.
Attention: Advertising Agencies, Marketers, Large and Small Businesses, Retailers, Hardware, Software, Telecommunication and Internet Providers.
The Europe Retail E-Commerce report analyzes the forces driving the burgeoning online marketplace throughout the continent.
Unique market forces and socio-economic factors shape the e-commerce economies of each European country, understanding these similarities – as well as differences – are key to achieving online success, and avoiding disasters.
This report first examines the overall state of retail e-commerce in Western Europe, then focuses on the continent's three largest e-commerce economies: the UK, Germany and France.
Key questions the Europe Retail E-Commerce report answers:
- How do the major European e-commerce economies compare in size and outlook?
- What are some of the unique characteristics that define each country market?
- Who are the most popular online retailers and what are the fastest growing purchase categories in each country?
- What is the demographic profile of the European online buyer?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Europe Retail E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision – every time.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
Retail e-commerce sales in Western Europe will be up 36% this year, and in three years the market is forecast to double. The market leader is the UK, followed by Germany and France. Currently, Italy and Spain account for less than 10% of the market, but after 2010 they will set the pace of growth.
Executive Summary
 Key Market Data for B2C E-Commerce* in Select Countries in Western Europe, 2006 (billions, market share and CAGR**)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Europe Retail E-Commerce
Europe E-Commerce Overview
Internet Users and Broadband Households in Select Countries in Western Europe, 2005 (millions, penetration and CAGR*)
B2C E-Commerce Sales* in Western Europe**, 2005-2010 (billions)
Distribution of Retail E-Commerce Sales* in Select Countries in Western Europe, 2005 & 2010 (% of total sales)
B2C E-Commerce* in Western Europe, 2006-2010 (billions)
Online Buyers in Select Countries in Western Europe, Q1 2005 & Q1 2006 (% of Internet users* and % change vs. prior year)
Number of Online Buyers in Select Countries in Western Europe, Q2 2005 (millions)
Online Buyers in Select Countries in Western Europe, Q2 2005 (% of Internet users)
Average Annual Amount Spent Online* per Online Buyer in Select Countries in Western Europe, 2006 & 2010
Products and Services Ever Purchased Online by Internet Users* in the EU7** and Poland, 2005 (% of respondents)
Favorite Websites and Retail E-Commerce Categories Visited by Consumers in Select Countries in Western Europe, 2006 (% of respondents)
Internet Users in the EU* Who Research and Purchase Products Online or Offline, by Select Retail E-Commerce Categories, September 2005 (% of respondents)
The UK
Market Data: Sales, Buyers & Average Spending
Retail E-Commerce: UK, 2006-2010
Comparative Estimates: Retail E-Commerce Sales in the UK, 2005-2010 (billions)
Retail E-Commerce Sales* Growth in the UK, 2000-2006 (% increase vs. prior year)
Retail E-Commerce Sales (excluding travel) in the UK, 2003-2010 (billions)
Online Buyers in the UK, 2002-2006 (millions and % increase vs. prior year)
Comparative Estimates: Online Buyers in the UK, 2005-2010 (% of Internet users)
Comparative Estimates: Average Annual Amount Spent Online per Online Buyer in the UK, 2002-2006
Online Buyers in the UK, by Age, 2005 (millions and annual amount spent per buyer)
Change in the Amount Spent in Traditional Stores in the Last 12 Months due to Use of the Internet according to Internet Users in the UK, May 2006 (% of respondents)
Expected Change in Online Spending in the Next 12 Months according to Internet Users in the UK, May 2006 (% of respondents)
Online Holiday Spending
UK Online Holiday Spending, 2004-2006 (billions)
Average Online vs. Total Holiday Gift Spending among Online Buyers in the UK, November 2005 (in £ and as a % of total spending in each group)
Online Consumers: Who They Are and How They Shop
Top 10 Retail E-Commerce Sites in the UK, Ranked by Unique Visitors, June 2006 (thousands and % active reach)
Market Share of the Top 20 Shopping and Classified Sites in the UK, July 2006
Market Share of Online Grocery Websites in the UK, January-July 2006
Select Goods and Services Purchased in the Past Year by Online Buyers in the UK, 2006 (% of respondents)
Retail E-Commerce Sales for Select Categories in the UK, 2010 (billions)
Internet Users in the UK Who Research and Purchase Products Online or Offline, by Select Retail E-Commerce Categories, September 2005 (% of respondents)
Germany
Market Data: Sales, Buyers & Average Spending
Retail E-Commerce: Germany, 2006-2010
Comparative Estimates: Retail E-Commerce Sales* in Germany, 2006-2010 (billions)
B2C E-Commerce Sales* in Germany, 2002-2006 (billions)
Comparative Estimates: Online Buyers in Germany, 2002-2005 & 2011 (millions)
Comparative Estimates: Online Buyers in Germany, 2005-2010 (% of Internet users)
Online Consumers: Who They Are and How They Shop
Top 10 Retail E-Commerce Sites in Germany, Ranked by Unique Visitors, June 2006 (thousands and % active reach)
Leading Online Product Categories in Germany, Ranked by Number of Online Buyers, 2005 (millions)
Number of Online Buyers in Germany, by Fastest Growing Product Categories, 2005 (% increase vs. prior year and millions)
Online Shopping Activities of Internet Users in Germany prior to Buying Goods and Services, 2006 (% of respondents)
Leading Product Categories Researched and Bought Online by Internet Users in Germany, Ranked by Conversion Rate, 2005 (% of respondents)
Demographic Profile of Online Buyers* in Germany, by Select Product Categories, 2005 (% of respondents in each category)
France
Market Data: Sales, Buyers & Average Spending
Retail E-Commerce: France, 2006-2010
Comparative Estimates: Retail E-Commerce Sales* in France, 2002-2006 (billions)
B2C E-Commerce Sales in France, by Type of Goods, 2003-2005 (billions)
Comparative Estimates: Retail E-Commerce Sales* Growth in France, 2003-2006 (% increase vs. prior year)
Comparative Estimates: Online Buyers in France, 2003-2011 (millions)
Comparative Estimates: Online Buyers in France, 2005-2010 (% of Internet users)
Online Consumers: Who They Are and How They Shop
Online Buyers* in France Who Made Their First Online Purchase within the Past Three Months, by Gender, Q1 2006 (% of respondents)
Demographic Profile of Internet Users in France Who Have Bought Online during the Last Six Months in Select Product Categories, June 2005 (% of respondents in each group)
Top 10 Retail E-Commerce Sites in France, Ranked by Unique Visitors, June 2006 (thousands and % active reach)
Types of Products and Services Purchased in the Past Six Months by Internet Users in France, by Sales Channel, May 2006 (% of respondents and change in % points vs. prior year)
Related Information and Links
Related Links
Suggested Keywords for eStat Database
Contact
Report Contributors
About eMarketer
eMarketer's Core Expertise
Dedicated Team
A Trusted Resource
Retail e-commerce sales in Western Europe will be up 36% this year, and in three years the market is forecast to double. The market leader is the UK, followed by Germany and France. Currently, Italy and Spain account for less than 10% of the market, but after 2010 they will set the pace of growth.
Allensbacher Computer- und Technick-Analyse (ACTA)
Arbeitsgemeinschaft Online Forschung (AGOF)
Benchmark Group
comScore Inc.
Datamonitor
eDigitalResearch
eMarketer
European Interactive Advertising Association (EIAA)
Fédération E-commerce et Vente à Distance (FEVAD)
Forrester Consulting
Forrester Research
GfK Group
Hauptverband des Deutschen Einzelhandels (HDE)
Hitwise
Interactive Media in Retail Group (IMRG)
Médiamétrie
Nielsen//NetRatings
Office for National Statistics (ONS) - UK
Synovate
TNS
Verdict Research Limited
|
Price: $695.00
|
Price: $695.00
|