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Europe Online Advertising:
Spend, Trends and Audience
This year, eMarketer estimates there will be 136.1 million Europeans online in the five largest European Union countries – France, Germany, Italy, Spain, the UK – and advertisers will spend $7.5 billion to reach all Western Europeans, up 25% from $6.0 billion last year.
The Europe Online Advertising report analyzes the many, diverse factors driving Internet advertising growth throughout the countries and cultures of Europe.
Of course, Internet use is growing strongly, as 45% of Internet users in Europe go online every day and spend 11 hours and 20 minutes a week online, compared to 10 hours and 15 minutes per week in 2005.
Broadband penetration is also up. Western Europe leads the world by percentage of broadband subscribers, 27% compared to 24% in North America.
But, what accounts for the fact that the UK is the largest online advertising market in the world – the Internet is expected to account for as much as 18% of all media spending there this year – and the rest of continent is catching up fast?
Key questions the "Europe Online Advertising" report answers:
- Where is the room for growth in European online advertising?
- What are the prospects for increasing broadband penetration?
- What do Europeans do online?
- How many Europeans shop online?
- How many Europeans buy online?
- What regional differences should advertisers be aware of?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Europe Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.
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This year, eMarketer estimates there will be 136.1 million Europeans online in the five largest European Union countries – France, Germany, Italy, Spain, the UK – and advertisers will spend $7.5 billion to reach all Western Europeans, up 25% from $6.0 billion last year.
Executive Summary
 Online Advertising Spending per User in Select Countries in Western Europe, 2006, 2007 & 2010 (US $)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Europe Online Advertising
Advertising in the EU
Europe in the Global Advertising Perspective
Advertising Spending Worldwide, by Region, 2005-2009 (millions)
Advertising Spending Worldwide, by Region, 2005-2009 (% increase vs. prior year)
Total Media Spending in Select Countries in Eastern and Western Europe, 2003-2007 (millions and % change)
Advertising Spending in the EMEA* Region, by Media, 2005-2010 (millions and % increase/decrease vs. prior year)
Internet Ad Spending
Online Advertising Spending in Western Europe, by Country, 2004-2010 (millions)
Online Advertising Spending in Select Countries in Eastern Europe, 2004-2010 (millions)
Internet Share of Total Media Spending in Select Countries in Western Europe, 2003-2007 (% of total)
Online Advertising Spending Growth in Western Europe, by Country, 2004-2010 (% increase/decrease vs. prior year)
Paid Search Advertising in the EMEA* Region, 2005-2010 (millions and % share of total online ad spending)
Marketing Trends
Change in Online Direct Response and Online Brand Advertising Spending according to Companies in Western Europe*, 2006 vs. 2008 (% of respondents)
Format in which Online Display Advertising Impressions Are Delivered for Select Countries in Europe, January-June 2006 (% market share)
Format in which Online Display Advertising Impressions Are Delivered in Europe, 2004 & 2006 (% market share)
Attitudes of Internet Users in Europe and the US toward Online Advertising, by Format, April-May 2006 (% of respondents)
Areas in Digital Marketing that Are Most Likely to Grow in the Next 12 Months according to Advertising Agencies in the UK, 2006 (% of respondents)
Most Serious Threat to Digital Marketing in the Next 12 Months according to Advertising Agencies in the UK, 2006 (% of respondents)
The Online Audience
Population of Select Countries in Europe, 2005-2010 (millions)
Internet Users
Internet Users in Select Countries and Regions Worldwide, 2005 (millions)
Internet Users in Select Countries in Western Europe, 2004-2010 (millions and penetration)
Internet Penetration in Europe, 2004, 2005 & 2011 (% of total population)
Household Internet Penetration in the European Union, by Country, December 2005-January 2006 (% of respondents)
Personal vs. Work Use of the Internet among Internet Users in Western Europe, 2006 (% of total time spent online)
Frequency of Internet Usage by the Busiest Internet Users in European Union Households, December 2005-January 2006 (% of respondents)
Time Spent Online per Week by Internet Users in Western Europe, 2005 & 2006 (hrs:mins)
Reasons that European Union Households Do Not Have Internet Access, December 2005-January 2006 (% of respondents)
Broadband Penetration
Breakdown of Broadband Subscribers Worldwide, by Region, Q2 2006 (% of total)
Broadband Households in Select Countries in Western Europe, 2004-2010 (millions)
Household Broadband and Narrowband Internet Penetration in the European Union, by Country, December 2005-January 2006 (% of respondents)
Broadband Penetration in Select Countries in Western Europe, 2006 (% of Internet users)
Reasons that European Union Households Do Not Have Broadband Internet Access, December 2005-January 2006 (% of respondents)
Internet Users and Mobile Internet Penetration in the US and Select Countries in Western Europe, September 2006 (thousands and % of online population)
Most Popular Website Categories among Mobile Internet Users in the US and Select Countries in Western Europe, September 2006 (% of respondents)
Online Activities
Top Three Web Properties among Internet Users in Select Countries in Western Europe, Ranked by Unique Visitors, July 2006
Top 10 Web Properties among Internet Users in Western Europe, Ranked by Unique Visitors, August & September 2006 (thousands and % increase/decrease vs. prior month)
Shopping
Distribution of Retail E-Commerce Sales* in Select Countries in Western Europe, 2005 & 2010 (% of total sales)
Weekly Holiday Shopping Visits to Secure Sections of Online Retailing Websites among Internet Users in France, Germany and the UK, October 30-November 26, 2006 (cyber shopping index*)
Adult Internet Users in Select Countries in Western Europe Who Have Read or Posted Information on the Internet about a Company's Products or Services, September 2006 (% of respondents)
Blogging
Internet Blogging Awareness and Usage among Adult Internet Users in Select Countries in Western Europe, September 2006 (% of respondents)
Adult Internet Users in Western Europe Who Have Read Blogs, by Gender and Age, September 2006 (% of respondents in each group)
Blog Posts Worldwide, by Language, Q3 2006 (% of total)
Trusted Sources of Information according to Consumers in Select Countries in Western Europe, 2006 (% of respondents)
Bloggers* vs. Internet Users in Western Europe Who Don't Mind Online Ads If They Relate to Their Interests, 2006 (% of respondents)
Social Networking
Internet Users in Western Europe Who Visit Social Networking Sites at Least Once a Month, by Age, 2006 (% of respondents)
Worldwide Online Social Network Ad Spending, 2006, 2007 & 2010 (millions)
Online Audio and Video
Internet Users in Select Countries in Western Europe Who Listen to Online Radio at Least Once a Month, 2006 (% of respondents)
Online Video Revenues Worldwide, 2006-2010 (millions and % increase vs. prior year)
Commercial Video Download Revenues in Western Europe, 2006-2009 (millions of Eur and % increase vs. prior year)
Demographic Profile of Digital Video Users in Select Countries in Western Europe, by Frequency of Usage, January 2006 (% of respondents in each group)
Digital Video Users in Select Countries in Western Europe Who Use Their Computer or Portable Player to Download or Watch Digital Video Content, by Content Type, January 2006 (% of respondents)
Reasons that Internet Users in Select Countries in Western Europe Have Never Used Their Computer or Portable Device to Watch Digital Video Content, January 2006 (% of respondents)
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Suggested Keywords for eStat Database
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This year, eMarketer estimates there will be 136.1 million Europeans online in the five largest European Union countries – France, Germany, Italy, Spain, the UK – and advertisers will spend $7.5 billion to reach all Western Europeans, up 25% from $6.0 billion last year.
Atlas Solutions
BITKOM
comScore Inc.
comScore Media Metrix
Dynamic Logic
El Grupo de Análisis y Prospectiva del sector de las Telecomunicaciones (GAPTEL)
eMarketer
Eurobarometer
European Commission
European Information Technology Observatory (EITO)
European Interactive Advertising Association (EIAA)
Forrester Research
GroupM
INDICARE
Ipsos MORI (Market & Opinion Research International)
JupiterResearch
Organisation for Economic Co-operation and Development (OECD)
Point Topic
PricewaterhouseCoopers (PwC)
Strategy Analytics
Technorati
TNS Gallup
US Census Bureau
Wilkofsky Gruen Associates
ZenithOptimedia
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Price: $695.00
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Price: $695.00
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