The Europe Online Advertising report analyzes the many, diverse factors driving Internet advertising growth throughout the countries and cultures of Europe.
Of course, Internet use is growing strongly, as 45% of Internet users in Europe go online every day and spend 11 hours and 20 minutes a week online, compared to 10 hours and 15 minutes per week in 2005.
Broadband penetration is also up. Western Europe leads the world by percentage of broadband subscribers, 27% compared to 24% in North America.
But, what accounts for the fact that the UK is the largest online advertising market in the world – the Internet is expected to account for as much as 18% of all media spending there this year – and the rest of continent is catching up fast?
Key questions the "Europe Online Advertising" report answers:
- Where is the room for growth in European online advertising?
- What are the prospects for increasing broadband penetration?
- What do Europeans do online?
- How many Europeans shop online?
- How many Europeans buy online?
- What regional differences should advertisers be aware of?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Europe Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.
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