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Canada Online
Canadians and Americans enjoy similar lifestyles and attitudes—and share the largest bilateral trading relationship in the world, offline and on. With an estimated 19.3 million Internet users in 2006, the Canadian online penetration rate tops more than 58% of the population.
Attention: Online Marketers, Advertising Agencies, Retailers and Software, Hardware, Telecom and Internet Providers.
The Canada Online report provides key data on the affluent, high-tech society and trillion-dollar GDP of the US's northern neighbor—and the online habits of its citizens.
eMarketer estimates that 58% of Canada's population is online, which is only slightly behind the US penetration rate of 63%. In fact, broadband growth has exceeded that of the US, with 59% of households connected via high-speed at the end of this year compared with 44% of US households.
Yet there are significant differences, too.
Key questions the "Canada Online" report answers:
- What is the size of the Canadian online marketplace?
- How fast is the online population growing?
- How much time do Canadians spent online?
- How do they access the Internet?
- How large is the online ad market?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Canada Online report aggregates the latest data from international marketing, technology and telecommunications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision—every time.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
Canadians and Americans enjoy similar lifestyles and attitudes—and share the largest bilateral trading relationship in the world, offline and on. With an estimated 19.3 million Internet users in 2006, the Canadian online penetration rate tops more than 58% of the population.
Executive Summary
 Canada: Key Indicators, 2005
Internet Market Fundamentals in the US vs. Canada, 2006
Macroeconomic Overview
Internet Access
Internet Users in North America, by Country, 2004-2010 (millions and penetration)
Comparative Estimates: Internet Users in Canada, 2005 (millions)
Computer Users in Select Countries Worldwide, 2002 & 2005 (% of respondents)
Canada: Telecom Indicators, 2005 (thousands)
Broadband
Internet Users and Broadband Households North America, by Country, 2005 (millions, penetration and CAGR*)
Comparative Estimates: Broadband Subscribers in Canada, 2005 (millions)
Top 10 Countries Worldwide, Ranked by Broadband Subscribers, Q2 2006 (millions)
Broadband Households in Canada, by Access Technology, 2004-2010 (thousands and penetration)
Home Internet Users in Canada and the US, by Access Technology, July 2005 (% of respondents)
Leading Broadband Access Providers in Canada, 2004 & 2005 (thousands of subscribers and % increase vs. prior year)
Average Cost* of 1Mbps of Residential Bandwidth per Month in Canada, February 2005 vs. May 2006
'Best Value' Broadband Offers under $50 per Month among Leading Access Providers in Canada, February 2005 vs. May 2006
Select Mobile Phone Activities of Adult Mobile Phone Users in Canada, by Age, April 2006 (% of respondents in each group)
Usage
Time Spent Online by Adult Internet Users in Canada, by Gender, 2004 (in hours per week)
Adult Internet Users in Canada, by Access Location, 2005 (% of respondents)
Leading Web Browsers in Canada, October 2006 (% market share)
Regular Online Activities of Broadband Users in Select Countries Worldwide, 2006 (% of respondents)
Online Activities of Adult At-Home Internet Users in Canada, 2005 (% of respondents)
Select* Internet Users in Canada, by Gender and Level of Use**, 2005 (% of respondents)
E-Commerce* in Canada, by Sector, 2001-2005 (millions)
Retailers in Canada that Have a Website, 2000-2005 (% of total retailers)
Preferred Online Shopping Websites according to Online Buyers in Canada, 2004 (% of respondents)
Online Research Activities Related to Online Retailing among Consumers in Canada, 2005 (% of respondents)
Online Purchases Made by Internet Users in Select Countries in the Americas, April-May 2005 (% of respondents)
Online Purchases Made in the Past Six Months by Online Buyers in Canada, April 2006 (% of respondents)
Online Buyers in Canada Who Picked Up an Online Purchase at a Retail Store, April 2006 (% of respondents)
Effect of Internet Security Concerns on Online Holiday Shopping Plans this Year Compared to Last Year among Internet Users in the US, the UK, Germany and Canada, November 2005 (% of respondents)
Leading Barriers to Online Shopping according to Offline Buyers in Canada, April 2006 (% of respondents)
E-Government
Top 10 Countries Worldwide, Ranked by E-Government, June-July 2006 (100-point scale)
Select Features Available on Government Websites in Canada, June-July 2006 (% of sites surveyed)
Most Valuable Media Sources for Information on Important Issues according to Young Adults in Canada, April 2006 (% of respondents)
Demographics
Demographic Profile of Adult Internet Users in Canada, by Access Location, 2005 (% of respondents in each group)
Adult Internet Users in Canada, by Age, 2004 (% of respondents in each group)
Internet Users in Canada, by Age, July 2005 (% of total)
Adult Internet Users in Canada, by Experience Online, 2004 (% of respondents)
Online Advertising & Marketing
Online Advertising Revenues in Canada, 1999-2006 (millions of C$ and % increase/decrease vs. prior year)
Online and Total Advertising Spending in Canada, 2000-2007 (millions)
Related Information and Links
Related Links
Related Reports
Suggested Keywords for eStat Database
Contact
Report Contributors
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A Trusted Resource
Canadians and Americans enjoy similar lifestyles and attitudes—and share the largest bilateral trading relationship in the world, offline and on. With an estimated 19.3 million Internet users in 2006, the Canadian online penetration rate tops more than 58% of the population.
ACNielsen
Brown University, Taubman Center for Public Policy
Business Software Alliance (BSA)
Canadian Internet Project (CIP)
Canadian Newspaper Association
Canadian Radio-television and Telecommunications Commission (CRTC)
Canadian Wireless Telecommunications Association (CWTA)
Computer Industry Almanac (CIA)
comScore Media Metrix
D-Code
Decima Research
Economist Intelligence Unit (EIU)
eMarketer
Ernst & Young
Forrester Research
Global Market Insite (GMI)
Globe & Mail
GroupM
Informa Telecoms & Media
Interactive Advertising Bureau of Canada
International Telecommunication Union (ITU)
J.C. Williams Group
Mindshare
OneStat.com
Organisation for Economic Co-operation and Development (OECD)
Pew Global Attitudes Project
Point Topic
PricewaterhouseCoopers (PwC)
Statistics Canada
Television Bureau of Advertising (TVB)
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Price: $695.00
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Price: $695.00
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