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Asia-Pacific B2C E-Commerce:
China, Japan and South Korea
The Asia-Pacific region is a tale of two B2C e-commerce markets. Japan and South Korea are the stable growth markets for the foreseeable future. But China and India, with exploding middle classes, increased infrastructure investments and more online shoppers, are where growth is accelerating.
The Asia-Pacific B2C E-Commerce report examines the opportunities, and barriers, companies encounter in when expanding into this vast and potentially hugely profitable region.
The Asia-Pacific region is home to a slew of retail e-commerce markets that are attractive to western firms. Nevertheless, an October 2006 survey by the publication Internet Retailer found that only a tiny percentage of US Internet retailers generate a majority of their foreign sales from this region.
Unfamiliar business practices, restrictive government regulations and fierce competition conspire in different proportion to thwart the foreign ambitions of Internet companies from the US and Europe.
But Asia-Pacific Internet markets are growing so quickly, many companies can't resist at least trying to break in.
Key questions the "Asia-Pacific B2C E-Commerce" report answers:
- What do Western online retailers need to know about doing business in the Asia Pacific region?
- How do these markets compare in size and growth potential?
- What is driving and holding back e-commerce development in each APAC market?
- What lessons do the APAC e-commerce markets have to offer the West?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Asia-Pacific B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.
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The Asia-Pacific region is a tale of two B2C e-commerce markets. Japan and South Korea are the stable growth markets for the foreseeable future. But China and India, with exploding middle classes, increased infrastructure investments and more online shoppers, are where growth is accelerating.
Executive Summary
 B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Asia-Pacific B2C E-Commerce
Foreign Market that Generates the Most Online Sales according to US Internet Retailers, September 2006 (% of respondents)
The Asia-Pacific Region Online
Internet Users and Broadband Households in Select Countries in the Asia-Pacific Region, 2006 (millions and penetration)
Internet Household Penetration in Select Countries in the Asia-Pacific Region, 2004-2010 (% of total)
Broadband* Penetration in Select Countries Worldwide, 2006 (% of consumers in each region)
Top 10 Countries Worldwide, Ranked by Broadband Subscribers, Q2 2006 (millions)
Average Cost* of 1Mbps of Residential Bandwidth per Month in Select Countries Worldwide, February/March 2005 vs. May/June 2006
Mobile Phone Household Penetration in Select Countries Worldwide, November-December 2005 (% of respondents)
Digital Devices Consumers in Select Countries in Asia* Rely on Most, 2006 (% of respondents)
Payment Methods Used by Online Buyers in Select Countries Worldwide, April-May 2005 (% of respondents)
Comparative B2C E-Commerce Metrics
B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region**, 2005-2010 (billions and % increase vs. prior year)
Average Annual Amount Spent Online* per Internet User in Select Countries in the Asia-Pacific Region, 2006 & 2010
Japan
Online Sales, Retailers & Categories Purchased
B2C E-Commerce Sales* in Japan, 2005-2010 (billions and % change)
B2C E-Commerce* Sales in Japan, FY2005, FY2006 & FY2010 (billions)
Average Annual Amount Spent Online* per Internet User in Japan, 2005-2010
B2C E-Commerce Sales in Japan, by Industry, 2005 (billions)
B2C E-Commerce Sales in Japan, by Industry, 2005 (% of total* sales)
Sales Penetration Rate of Select US Retail E-Commerce Categories, 2005 & 2010 (% of total category sales)
Mobile Commerce Sales As a Percent of B2C E-Commerce Sales in Japan, by Industry, 2004
Consumers in Japan Who Use PCs or Cellphones to Make Online Purchases, by Gender, 2003-2005 (% of respondents)
Privacy Measures Taken by Internet Users in Japan, 2004 & 2005 (% of respondents)
Internet Retailers
Profile of Two Leading Internet Shopping Malls in Japan, FY 2005*
South Korea
Online Shopping and Sales
Reasons that Consumers* in South Korea Use the Internet, June 2006 (% of respondents)
B2C E-Commerce Sales* in South Korea, 2005-2010 (billions and % increase vs. prior year)
B2C E-Commerce Sales* in South Korea, 2001-2005 (billions and % increase vs. prior year)
Average Annual Amount Spent Online* per Internet User in South Korea, 2005-2010
Online Buyers* in South Korea Who Purchased Products or Services Online, by Gender and Age, June 2006 (% of each category)
Leading Countries in the Asia-Pacific for Tween, Teen and Young Adult Consumers Who Communicate Online*, 2006 (% of respondents)
Online Retailers
Annual Growth Rate of Retailers in South Korea by Type, 2005 (% increase vs. prior year)
Annual Sales and Growth Rate of Retailers in South Korea, by Type, 2007 (billions and % increase vs. prior year)
B2C E-Commerce Sales in South Korea, by Category, 2005 (billions)
B2C E-Commerce Sales Growth in South Korea, by Category, 2005 (% increase/decrease vs. prior year)
Products and Services Purchased Online by Online Buyers* in South Korea, June 2006 (% of respondents)
Gross Merchandise Value* of Online Auction Sites in South Korea, 2005 & 2008 (billions)
Internet Users in South Korea Who Have Bought Goods through an Online Auction Site, by Gender and Age, June 2006 (% of each category)
Key Metrics of Gmarket Auction Website in South Korea, 2006 (millions and % change vs. prior quarter)
M-Commerce
Mobile Internet Usage in South Korea, by Content Type, 2005 (% of users)
China
Market Size and Outlook
Retail E-Commerce Sales in China, 2005-2010 (billions and % change vs. prior year)
Online Buyers* in China, 2003-2010 (millions and % of Internet users)
Average Annual Amount Spent Online* per Internet User in China, 2005-2010
Current State of B2C E-Commerce Development
Payment Methods Used by Online Buyers in China, 2004-2006 (% of respondents)
Reasons that Internet Users in China Do Not Buy Online, June 2006 (% of respondents)
Delivery Method Used for Online Purchases in China, June 2006 (% of respondents)
Leading Online Retailers and Product Categories
Breakdown of Online Retailers in China, by Share of Sales, 2006 (% of total)
Breakdown of Online Retailers in China, by Share of Registered Users, Q3 2006 (% of total)
Demographic Profile of Online Buyers in China that Purchase from Two Retail Websites, 2005 (% of each category)
Product Categories Purchased Online by Online Buyers in China, 2005 (% of total online sales)
Product Categories Purchased Online in the Past Six Months according to Online Buyers in China, December 2005 (% of respondents)
Related Information and Links
Related Links
Contact
Report Contributors
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Dedicated Team
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The Asia-Pacific region is a tale of two B2C e-commerce markets. Japan and South Korea are the stable growth markets for the foreseeable future. But China and India, with exploding middle classes, increased infrastructure investments and more online shoppers, are where growth is accelerating.
ACNielsen
Analysys International
China Internet Network Information Center (CNNIC)
eMarketer
Forrester Research
Gmarket
Internet Retailer
Ipsos Insight
iResearch (formerly Shanghai iResearch)
Korea National Statistical Office (KNSO)
Ministry of Commerce, Industry and Energy (MOCIE)
Ministry of Economy, Trade and Industry (METI) - Japan
Ministry of Internal Affairs and Communications (MIC) - Japan
National Internet Development Agency of Korea (NIDA)
Nomura Research Institute
Point Topic
PricewaterhouseCoopers (PwC)
Synovate
The Korea Times
WebSurveyor
Wilkofsky Gruen Associates
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Price: $695.00
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Price: $695.00
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