Authors, artists and publishers now have better technological tools to protect their digital creations — but if they want consumers to pay for their digital work, they must find the right balance between copyright protection and the expectations of the consumer.
Attention: Marketers, Advertising Agencies, Online Content Sites, Music, Film and Entertainment Producers, Broadcasters, Cable Companies and Telecoms and Financial Analysts.
The Digital Rights Management report explores the increasingly contentious and elusive line that lies between creators and consumers.
Online, if the rightful owner does not allow consumers get the content they want, when they want it and how they want to use it, they will get it elsewhere. Content providers can either get a piece of the action or put such tight restrictions on their content through DRM and restrictive terms-of-service agreements that consumers will simply avoid them.
Key questions the "Digital Rights Management" report answers:
- How big is the market for digital content?
- How does DRM fit in with current laws and business models?
- How are media consumption patterns changing?
- What do consumers expect when accessing online content?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Digital Rights Management report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed advertising and e-business decisions.
To download the report to your desktop immediately—or receive a bound-paper copy via FedEx—click Add to Cart:
Authors, artists and publishers now have better technological tools to protect their digital creations — but if they want consumers to pay for their digital work, they must find the right balance between copyright protection and the expectations of the consumer.
Impetus
US Households, by Content Delivery Channel, 2005 & 2010 (in millions)
Issues & Questions
Overview
The eMarketer Outlook
A. Introduction
The Legal & Business Issues of DRM
B. The Market for Digital Content
Worldwide Households, by Content Delivery Channel, 2005, 2010 & 2015 (in millions)
US Households, by Content Delivery Channel, 2005, 2010 & 2015 (in millions)
Streaming Suscription and Download Media Revenues in the US, 2005 & 2006 (in billions)
US Consumer Spending on Online Entertainment/Lifestyle/Sports Content*, 2003-2005 (in millions)
Online Music Revenues in the US: Streaming Suscriptions vs. Downloads, 2005 (in millions)
Content Protected Hardware Units* Worldwide, 2005-2009 (in millions)
Worldwide Digital Rights Management Revenues, 2004 & 2009 (in billions)
Breakdown of Digital Rights Management Revenues Worldwide, by Product Category, 2006 & 2010
Media Consumption—Changing Trends
Change in Consumption of Select Media among US Internet Users, April 2005 vs. April 2004 (as a % of respondents)
Time that US Young Adults* Spend on Select Media Compared with Six Months Ago, June & November 2005 (as a % of respondents)
Unique Visitors to Websites in the US, by Site Category, Q4 2003-Q4 2004 (as a % of total)
US Broadband Online Audio/Video Content Users, 2004 & 2008 (in millions and as a % of broadband users)
Rich Media Ad Spending in the US, 2000-2009 (as a % of total Internet ad spending)
US Online Video Advertising Spending, 2005, 2007 & 2009 (millions)
Share of Online Streaming* in the US, by Media Player, August 2005
Video Platforms Installed on Internet-Enabled Computers Worldwide, June 2005
Streaming Video Market Share in the US, by Website, 2004 (as a % of total streams served)
Consumer Perspectives
US Consumers' Attitudes Likely to Use Digital Media with DRM* Technology, by Media Type, 2005 (as a % of respondents**)
Digital Rights Management Restriction Preferences among Digital Music Users in Europe*, 2005 (as a % of respondents)
Related Information and Links
Related eMarketer Reports
Useful Links
Suggested Keywords for eStat Database
Contact
Report Contributors
Authors, artists and publishers now have better technological tools to protect their digital creations — but if they want consumers to pay for their digital work, they must find the right balance between copyright protection and the expectations of the consumer.
AccuStream iMedia Research
Bridge Ratings
Burst Media
comScore Inc.
Digital Tech Consulting, Inc.
eMarketer
INDICARE
Informa Media Group
Macromedia, Inc.
Nielsen//NetRatings
Online Publishers Association (OPA)
Parks Associates
The NPD Group