As the price of residential bandwidth falls and communication and entertainment services merge, bundled packages of voice, TV and Internet are becoming commonplace—but not equal. The average cost of 1Mbps of residential bandwidth in North America is six times as expensive as Japan or South Korea and four times higher than France.
Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Cable and Satellite Companies, Software, Hardware and Internet Service Providers.
The Broadband Prices & Bundles report analyzes the similarities—and differences—in broadband development around the world.
eMarketer examined the broadband offers of 35 access providers in 11 countries during February/March 2005 and May/June 2006. The data shows that residential bandwidth is increasing across the globe providing operators with the opportunity to expand their services to include voice and video, in addition to Internet.
At the same time, competitive pressures are forcing residential broadband costs down, and in some markets it is being given away "free" with other bundled products.
Key questions the "Broadband Prices & Bundles" report answers:
- How much do consumers pay for broadband in different countries, and how does the US compare?
- Are consumers attracted to a bundle of products from a single provider?
- Is broadband becoming a loss leader to drive fixed and mobile voice subscribers?
- Which demographic segment in the US are the most attracted to bundled services?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Broadband Prices & Bundles report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, well-informed business decisions.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
As the price of residential bandwidth falls and communication and entertainment services merge, bundled packages of voice, TV and Internet are becoming commonplace—but not equal. The average cost of 1Mbps of residential bandwidth in North America is six times as expensive as Japan or South Korea and four times higher than France.
Executive Summary
Average Cost* of 1Mbps of Residential Bandwidth per Month in Select Countries Worldwide, February/March 2005 vs. May/June 2006
Issues & Questions
The eMarketer View
US Cable Internet and ADSL Subscribers with an Internet Connection Speed of Greater than 2.5 Mbps in at Least One Direction, June 30, 2005 (% of respondents in each group)
IPTV Bandwidth Requirements: Standard-Definition TV vs. High-Definition TV, 2006
Snapshot of the US Voice, Video, Data and Mobile Markets, 2005
International Comparison: Triple-Play Prices
Broadband Providers in OECD Countries Who Offer Multiple-Play Broadband Services, September 2005 (% of respondents)
Broadband Providers in OECD Countries Who Offer Triple-Play Broadband Services, by Provider Type, September 2005 (% of respondents in each group)
Triple-Play Service Prices with Unlimited PSTN Calling Plans in Select OECD Countries, by Provider, September 2005
Triple-Play Service Prices with per-Minute Call Charges in Select OECD Countries, by Provider, September 2005
US
Average Cost* of 1Mbps of Residential Bandwidth per Month in the US, February 2005 vs. May 2006
'Best Value' Broadband Offers under $30 per Month among Leading Access Providers in the US, February 2005 vs. May 2006
'Best Value' Broadband Offers under $40 per Month among Leading Access Providers in th US, February 2005 vs. May 2006
'Best Value' Broadband Offers under $50 per Month among Leading Access Providers in the US, February 2005 vs. May 2006
The Bundle
Bundled Communications Service Subscribers in the US, 2006 & 2010 (millions)
US Households that Receive a "Bundle" of TV, Phone or Internet Services from a Single Provider, 2004 & 2005 (% of respondents)
Select Multiple-Play Offers of Voice, Video and Data in the US, by Provider, June 2006
VoIP Subscribers as a Percent of Broadband Internet Subscribers for Select Cable MSOs in the US, 2005
Cable VoIP Subscribers in the US, 2005-2010 (millions and % of cable Internet subscribers)
Benefits of Purchasing Bundled Services from a Single Service Provider according to US Households*, Q2 2005 (% of respondents)
US Bundled Broadband Subscribers Who Say They Are Unlikely to Switch Service Providers in the US, 2006 (% of respondents*)
Amount that US Bundled Broadband Subscribers Are Willing to Pay for Bundled Service, 2006
Use of Select Technologies among US Adults, by Race/Ethnicity, January 2006 (% of respondents)
Use of Select Technologies among US Adults, by Age, January 2006 (% of respondents)
Canada
Average Cost* of 1Mbps of Residential Bandwidth per Month in Canada, February 2005 vs. May 2006
'Best Value' Broadband Offers under $50 per Month among Leading Access Providers in Canada, February 2005 vs. May 2006
Western Europe
Average Cost* of 1 Mbps of Residential Bandwidth per Month in Select Countries in Western Europe, February 2005 vs. May 2006
France
'Best Value' Broadband Offers among Leading Access Providers in France, February 2005 vs. May 2006
Germany
'Best Value' Broadband Offers among Leading Access Providers in Germany, February 2005 vs. May 2006
Italy
'Best Value' Broadband Offers among Leading Access Providers in Italy, February 2005 vs. May 2006
Spain
'Best Value' Broadband Offers among Leading Access Providers in Spain, February 2005 vs. May 2006
UK
'Best Value' Broadband Offers among Leading Access Providers in the UK, February 2005 vs. May 2006
Asia-Pacific
Average Cost of 1Mbps of Residential Bandwidth per Month in Select Countries in the Asia-Pacific Region, March 2005 vs. May 2006
Australia
'Best Value' Broadband Offers among Leading Access Providers in Australia, February 2005 vs. June 2006
Hong Kong
Broadband Offerings of Hong Kong Access Provider - Pacific Cyber Century Works (PCCW), February 2005 vs. June 2006
Japan
'Best Value' Broadband Offers among Leading Access Providers in Japan, May 2005 vs. June 2006
South Korea
Broadband Offerings of Korea Telecom, May 2005 vs. June 2006
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As the price of residential bandwidth falls and communication and entertainment services merge, bundled packages of voice, TV and Internet are becoming commonplace—but not equal. The average cost of 1Mbps of residential bandwidth in North America is six times as expensive as Japan or South Korea and four times higher than France.
American Consumer Institute
eMarketer
Federal Communications Commission (FCC)
Heavy Reading
International Data Corporation (IDC)
Leichtman Research Group, Inc. (LRG)
Organisation for Economic Co-operation and Development (OECD)
Parks Associates
Telecommunications Industry Association (TIA)
Telephia