Attention: Marketers, Advertising Agencies, Portals, Web Publishers, Online Retailers, Large Corporations and SMEs.
The Ad Spending Trends report explores the changing landscape of media spending—online and off—and the dynamics of how the two channels are affecting one another.
Four basic trends support the continued growth of Internet ad spending:
- Larger ad budgets overall
- Shifts in ad budgets from other media to the Internet
- More companies including the Internet as part of their campaigns
- Increased prices for both branding ads (display and rich media) and direct response vehicles (such as paid search)
Yet, for all the implications of soaring Internet ad spending, the medium still receives only a small share of most marketing budgets. That share is bound to expand, and as it expands there will be increasing media attention paid to Internet advertising.
But be warned: amid the excitement, hazards lurk for marketers still experimenting with the medium.
Key questions the Ad Spending Trends report addresses:
- How long can Internet advertising keep increasing by 20%-plus each year?
- Where is the money coming from to support increased Internet advertising?
- When will the Internet's share of total media spending surpass the 5% mark?
- What trends will most influence total media ad spending?
- Which companies are investing the most ad dollars in which media?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Ad Spending Trends report aggregates the latest data from leading researchers—Deutsche Bank; Forrester; IAB/PwC, Internet Retailer; JupiterResearch; MediaPost; Nielsen//NetRatings; SmithBarney; TNS Media Intelligence; Veronis Suhler Stevenson and others—with a wealth of eMarketer numbers, projections and analysis to give you the up-to-date information you need to make smart, savvy advertising decisions.
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