$2.5 billion in 2005 worldwide revenues confirms that mobile gaming is more than a fad. Simple puzzle games dominate and it is unclear whether mobile gamers will play the more sophisticated games available on newer handsets. Nevertheless, the market is growing around the world, particularly in the US.
Attention: Content Providers, Telecoms, Handset Manufacturers, Advertisers and Marketers.
The Mobile Gaming brief analyzes the factors driving the growth of this market—and how its development will affect other channels.
The potential value of the mobile gaming market goes beyond the dollars earned from sales of games themselves. Users who play games on their phones spend more money on wireless phone services overall, and in-game ads and the branding power of games will make mobile gaming a strategically important tool for advertisers and marketers.
Key questions the "Mobile Gaming" brief answers:
- How large is the market for mobile games?
- What types of games bring in the most revenue?
- Who plays games on their phone?
- What is the advertising potential presented by mobile gaming?
- And many more…
eMarketer Briefs—Keeping You On Top of New E-Business Developments
The Mobile Gaming brief aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the timely information you need to quick—yet well-informed—e-business decisions.
To download the report to your desktop immediately—or receive a bound-paper copy via FedEx—click Add to Cart:
$2.5 billion in 2005 worldwide revenues confirms that mobile gaming is more than a fad. Simple puzzle games dominate and it is unclear whether mobile gamers will play the more sophisticated games available on newer handsets. Nevertheless, the market is growing around the world, particularly in the US.
Impetus
US Mobile Game Revenues, 2004, 2005 & 2008 (millions)
Overview
Issues & Questions
The eMarketer Outlook
A. The Market
Worldwide Game Revenues, by Sector, 2000, 2005 & 2010 (millions)
Breakdown of Mobile Gaming Revenues Worldwide, by Region, 2004 & 2009
US Mobile Game Revenues, 2004, 2005 & 2008 (millions)
Mobile Game Revenue Market Share in the US, by Category, Q2 2005
Free vs. Revenue-Generating Mobile Game Downloads in the US, Q2 2005 (as a % of total)
B. The Gamers
Mobile Activities of US Mobile Phone Users, by Gender, March 2005 (in thousands and as a % of each group)
US Mobile Gamers*, by Age, 2005 (as a % of respondents in each group)
US Adult and Teen Mobile Gamers, by Gaming Frequency, 2005 (% of respondents)
Wireless Spending Profile of US Mobile Gamers* , 2005
C. The Advertising
US In-Game Video Game Advertising Revenues, 2003-2009 (millions)
Related Information and Links
Related Links
Related Charts
Suggested Keywords for eStat Database
Contact
Report Contributors
$2.5 billion in 2005 worldwide revenues confirms that mobile gaming is more than a fad. Simple puzzle games dominate and it is unclear whether mobile gamers will play the more sophisticated games available on newer handsets. Nevertheless, the market is growing around the world, particularly in the US.
Informa Telecoms & Media
International Data Corporation (IDC)
Juniper Research
M:Metrics, Inc.
Telephia
The NPD Group
Yankee Group