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Mobile Content:
Paid Models Take Shape
As the US economy begins to show signs of recovery, the damage wrought by the slumping advertising market has revived a long-simmering debate over how best to monetize digital content.
As the US economy begins to show signs of recovery, the damage wrought by the slumping advertising market has revived a long-simmering debate over how best to monetize digital content.
Executive Summary
 US Mobile Internet Users, 2008-2013 (millions and % penetration)
Key Questions
Mobile Usage at a Glance
US Mobile Internet Users, 2008-2013 (millions and % penetration)
US Mobile Data Revenues, 2008 & 2014 (billions)
US Mobile Data Service Revenues, 2007 & 2008 (billions)
Consumer Location-Based Services (LBS) Revenues Worldwide, by Region, 2008 & 2009 (millions)
Smartphone Shipments in North America, by Vendor, Q2 2008 & Q2 2009 (millions of units, % share and % change)
Smartphone Sales Worldwide, 2008 & 2013 (% of total mobile phone sales)
News Content
Mobile Video and TV
US Mobile Video Viewers, 2009 & 2013 (millions)
US Mobile Video Viewers, 2009 & 2015 (millions)
US Paid Mobile Video Content Revenues, 2008-2011 (millions)
Total Time US Consumers Spend per Month Viewing Video on TV, Internet and Mobile Phone, Q1 2008-Q2 2009 (millions of hours)
Payment Model of Mobile TV and/or Video Used by US Mobile TV and/or Video Viewers, 2009 (% of respondents)
Mobile Applications
US Paid Smartphone Application Revenues, 2009 & 2013 (millions)
Amount US Smartphone Owners Are Willing to Pay for Mobile Applications, by Manufacturer, March-April 2009 (% of respondents)
Music
US Digital Music Sales, by Format, 2005-2008 (millions)
US Mobile Music Revenues*, by Type, 2005-2008 (millions)
US Recorded Music Spending, by Segment, 2008-2013 (billions and % of total)
Paid Mobile Music Users in North America, 2008 & 2013 (millions)
Digital Music Revenues in North America, 2008 & 2013 (billions)
Conclusions
Endnotes
103346
US Digital Music Sales, by Format, 2005-2008 (millions)
103970
US Recorded Music Spending, by Segment, 2008-2013 (billions and % of total)
107922
US Mobile Internet Users, 2008-2013 (millions and % penetration)
Related Information and Links
Contact
Report Contributors
As the US economy begins to show signs of recovery, the damage wrought by the slumping advertising market has revived a long-simmering debate over how best to monetize digital content.
BMO Capital Markets Corp. (Harris Nesbitt)
Canalys
Coda Research Consultancy
Compete
CTIA-The Wireless Association
eMarketer
Gartner
IE Market Research Corp.
International Data Corporation (IDC)
Pyramid Research
QuickPlay Media Inc.
Recording Industry Association of America (RIAA)
SNL Kagan
The Nielsen Company
Yankee Group
Zoomerang
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