Online retail video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase. No wonder the number of online shoppers who watch retail videos grew 40% in a year.
The Video Usage in E-Commerce report analyzes the power of product videos to lower the number of abandoned shopping carts, reduce return rates and generate higher sales.
A key obstacle to greater video adoption among online retailers is the high cost of in-house video production. But the data shows increased sales may outweigh increased costs.
Some online retailers even allow customers to upload product videos to their sites, and the rewards can be great. By engaging these customers, retailers gain valuable feedback on current product features and future development plans.
Key questions the “Video Usage in E-Commerce” report answers:
- How committed are retailers to building up their online video capabilities in 2009?
- Why aren’t more retailers offering product videos on their Websites?
- How is the economic crisis affecting retailers’ plans to add video capabilities?
- What are the benefits for retailers that distribute their videos to other Websites?
- What are the benefits of allowing customers to post videos on retail Websites?
- How fast is the viewership of online retail video growing?
- What challenges do Web retailers face in developing a comprehensive video commerce strategy?
- And many others…
eMarketer Reports—On Target and Up to Date
The Video Usage in E-Commerce report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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Online retail video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase. No wonder the number of online shoppers who watch retail videos grew 40% in a year.
Executive Summary
US Viewers of Retail Videos, October 2007 & October 2008 (thousands and % change)
Key Questions
The eMarketer View
Video Commerce Marketplace
US Viewers of Retail Videos, October 2007 & October 2008 (thousands and % change)
Brand Videos
US Online Retailers that Have Added Video to E-Commerce Site, August 2008 (% of respondents)
Number of Videos Posted on E-Commerce Site of US Online Retailers, August 2008 (% of respondents)
Website Technologies that Are Most Promising for Online Customer Engagement According to Winning* vs. Lagging** Retail Executives Worldwide, May-June 2008 (% of respondents in each group)
Benefits
Obstacles
Leading Site Features Added or Improved by US Online Retailers to Enhance the Customer Experience this Holiday Season, 2008 (% of respondents)
Advanced Site Features and Functions that US Online Retailers Plan to Add This Year, October 2008 (% of respondents)
Marketing Programs and Site Technologies that US Online Retailers Are Inclined to Eliminate or Decrease due to the Current Economic Climate, August 2008 (% of respondents)
Distribution Strategies
Top 10 Online Video Properties Among US Internet Users, Ranked by Videos Viewed, November 2008 (millions and % of total)
User-Generated Videos
US Online Retailers that Allow Customers to Upload Own Videos* on E-Commerce Site, August 2008 (% of respondents)
Focus on ExpoTV
Types of Brands with Which Members* of the ExpoTV Community Are Interested in Talking, 2008 (% of respondents)
Brand Department with Which Members of the ExpoTV Community*Are Most Interested in Talking, 2008 (% of respondents)
Trends to Watch
Conclusion
Related Information and Links
Related Links
Contact
Report Contributors
Online retail video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase. No wonder the number of online shoppers who watch retail videos grew 40% in a year.
comScore Inc.
eMarketer
Expo Communications
Gomez, Inc.
Internet Retailer
Microsoft
Retail Systems Research (RSR)
Shop.org
Shopzilla, Inc
SLI Systems
Vovici Corporation