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US Online Population
Online population is no longer exploding in the US. Growth has slowed in recent years, and is projected to be just 3.1% this year. Nevertheless, the number of US Internet users will reach nearly 200 million in 2008.
The US Online Population report analyzes the maturing, but still growing, market that is becoming increasing central to both the commercial and cultural pulse of the nation.
Internet usage is becoming a daily habit. US Internet users spent 15.3 hours a week online last year.
eMarketer projects that this year there will be 193.9 million US Internet users, two-thirds of the population. By 2012, 217 million Americans will be online, about 71% of the population.
Those are huge numbers. But by breaking the US Internet population down and focusing on demographics—size, gender, age, race and ethnicity, income and education—this report will help marketers make better targeting decisions.
Key questions the “US Online Population” report answers:
- Is US Internet usage growing or slowing?
- How many households have broadband access?
- What is the racial/ethnic composition of the US Internet population?
- Are more teens or seniors online?
- What are they all doing online?
- And many others…
eMarketer Reports—On Target and Up to Date
The US Online Population report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
To download the report to your desktop—click Add to Cart:
Online population is no longer exploding in the US. Growth has slowed in recent years, and is projected to be just 3.1% this year. Nevertheless, the number of US Internet users will reach nearly 200 million in 2008.
Executive Summary
 US Internet Users, 2007-2012 (millions and % change)
Key Questions
The eMarketer View
Key eMarketer Numbers - US Online Population
The Total US Internet Population
Top 10 Countries, Ranked by Internet Users*, 2007-2012 (millions)
Top 10 Countries, Ranked by Internet User Penetration*, 2007-2012 (% of population)
US Adult Internet Users*, 1995-2007 (millions)
Comparative Estimates: US Internet Users, 2007-2012 (millions)
Time Spent Online by US Internet Users, October 2006-October 2007 (millions of total minutes per month and average minutes per user)
Top 10 US Cities, Ranked by Adult Internet User Penetration, January 2006-April 2007 (% of population)
Internet Households
Primary Internet Access Location Used by US Adult Internet Users, November 2007 (% of respondents)
US Internet Households and Penetration, 2007-2012 (millions and % of total households)
US TV Households, 2001-2012 (millions and % change)
Frequency of Internet Use by US Households, Q3 2006-Q3 2007 (% of respondents)
Most Important Online Activities according to US Online Households, Q3 2007 & Q4 2007 (% of respondents)
Access
US Broadband and Dial-Up Internet Users, 2007-2012 (millions)
US Broadband and Dial-Up Internet Households and Penetration, 2007-2012 (millions and % of total households)
US Broadband and Dial-Up Households and Penetration, 2000-2012 (millions and % of Internet households)
Internet Access Locations Used and Average Weekly Internet Usage* among US Adults, 1995-2007 (% of respondents)
Demographic Profile of US At-Home Broadband Users, June-September 2007 (% of Internet users in each group)
US Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues, 2006-2011 (millions)
Mobile and PC-Based Internet Users in the US, by Age and Gender, January 2007 (% of unique visitors)
Demographics of US Internet Users
Demographic Profile of US Adult Internet Users* vs. Total Adult Consumers, July-October 2007 (% of respondents)
Gender
US Internet Users, by Gender, 2006-2011 (millions and % of total Internet users)
US Internet Users, by Gender, 2006-2011 (% of population ages 3+ in each group)
US Internet Users, by Age and Gender, July 2007 (thousands and % of total in each group)
US Adult Internet Users Who Spend Three or More Hours per Day Online*, by Age and Gender, November 2007 (% of respondents in each group)
Age
US Internet Users, by Age, 2008 (millions and % of total)
US Internet Users, by Age, July 2007 (thousands and % of total (1))
Time Spent Online per Day by US Child Internet Users, by Age, March 2007 (hours)
Time Spent Using Select Media per Day by US Adult Internet Users, by Age, January 2007 (mean hours)
Select Weekly Online Activities* of US Internet Users, by Age, February-March 2007 (% of respondents in each group)
Race and Ethnicity
US Internet Users, by Race/Ethnicity*, 2006-2011 (% of total Internet users)
US Internet Users, by Race/Ethnicity*, 2006-2011 (% of population ages 3+ in each group)
US Internet Users, by Race, July 2007
US Internet Users, by Hispanic Origin, July 2007
Income
US Households, by Income, 2006 (% of total)
US Internet Penetration, by Household Income, February-March 2007 (% of respondents in each group)
US Affluent* Internet Users, 2006-2011 (millions and % of total Internet users)
US Adult Internet Users, by Household Income, September 2006-October 2007 (% of total)
Education
Demographic Profile of US Adults Who Use the Internet, June-September 2007 (% of respondents in each group)
US Internet Penetration, by Race/Ethnicity and Education, 2006 (% of population in each group)
Related Information and Links
Related Links
Contact
Report Contributors
About eMarketer
A Trusted Resource
Online population is no longer exploding in the US. Growth has slowed in recent years, and is projected to be just 3.1% this year. Nevertheless, the number of US Internet users will reach nearly 200 million in 2008.
Burst Media
comScore Inc.
comScore Media Metrix
Deloitte & Touche
eMarketer
Federal Communications Commission (FCC)
Harris Interactive
Harrison Group
JPMorgan
Lumin Collaborative
MAGNA
Mediamark Research & Intelligence (MRI)
Morgan Stanley
Nielsen Online
Nielsen//NetRatings
Pew Hispanic Center
Pew Internet & American Life Project
Stars for Kidz
Telephia
The Conference Board
The Media Audit
TNS
University of Illinois at Urbana-Champaign
US Census Bureau
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Price: $695.00
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Price: $695.00
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