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Mexico Online Overview
eMarketer estimates that only two in 10 Mexicans used the Internet in 2007. But with a total population of 108 million that translates to 23.6 million Internet users. Add 18.8 million Spanish-speakers online in the United States, and it’s easy to see why Mexico’s potential has marketers excited.
The Mexico Online Overview report provides a sweeping analysis of this relatively under-developed but potentially rich market.
Mexico has been slow to embrace the Internet, but the situation is changing and nearly all segments of the online economy are growing rapidly.
By 2011, eMarketer expects Mexico’s Internet population to swell to 39.5 million users.
Key questions the “Mexico Online Overview” report addresses:
- How quickly is the Mexican Internet population growing?
- What is the projected size of Mexico’s online advertising market?
- How high will Mexico’s online ad revenues go?
- What is the demographic picture of Mexican online users?
- What do online shopper spend in Mexico spend on average?
- How many Mexicans are watching video online?
- What is the broadband-adoption rate in Mexico?
- And many others…
eMarketer Reports—On Target and Up to Date
The Mexico Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.
To download the report to your desktop—click Add to Cart:
eMarketer estimates that only two in 10 Mexicans used the Internet in 2007. But with a total population of 108 million that translates to 23.6 million Internet users. Add 18.8 million Spanish-speakers online in the United States, and it’s easy to see why Mexico’s potential has marketers excited.
Executive Summary
 Mexico: Telecom Indicators, 2006 (thousands)
The Economy
Internet Access
Comparative Estimates: Internet Users in Mexico, 2006-2011 (millions)
Adult Internet and/or E-Mail Users in Select Countries in Latin America and North America, 2007 (% of respondents in each group)
Internet Users in Mexico, by Primary Access Location, 2006 (% of respondents)
Internet Users* in Mexico, by Access Locations, 2007 (% of respondents)
Household Penetration of Select Consumer Electronics and Technologies in Mexico, 2006 (% of households)
Broadband
Broadband Households and Penetration in Mexico, by Access Technology, 2005-2011 (millions and % of total households)
Internet Subscriptions in Mexico, by Access Technology, 2000-2006 (thousands)
Internet Subscription Penetration in Mexico, by Access Technology, 2000-2006 (% of population)
Active* Internet Users in Select Countries Worldwide, by Primary Access Technology, November-December 2006 (% of respondents)
Internet Demographics
Internet Users in Mexico, by Gender, 2006 (% of respondents)
Internet Users in Mexico, by Age, 2006 (% of respondents)
Online Buyers* in Mexico, by Age and Gender, 2006-2007 (% of respondents)
Internet Usage
Internet Users in Mexico, by Frequency, 2006 (% of respondents)
Time Spent Online per Weekday* by Internet Users** in Mexico, 2006 & 2007 (% of respondents)
Websites Visited* by Affluent Adults in Mexico, February-May 2007 (% of respondents)
Online Entertainment Activities of Internet Users* in Mexico, 2007 (% of respondents)
Online Social Activities of Internet Users* in Mexico, 2007 (% of respondents)
Active* Internet Users in Select Countries Who Have Recently or Ever Visited Social Networking Websites, November-December 2006 (% of respondents)
Internet Users in Mexico Who Have a Blog* or Personal Journal Online, 2007 (% of respondents)
Internet Users in Mexico Who Watch Online Video, 2006 & 2007 (% of respondents)
Websites Used to Share Videos or Photos according to Internet Users in Mexico, 2007 (% of respondents)
Daily Time Spent with Select Media by Internet Users* in Mexico, 2007 (hrs:mins)
Media/Communication Devices that Internet Users in Mexico Consider Indispensible, 2007 (% of respondents)
E-Commerce
B2C E-Commerce in Mexico, 2005-2007 (millions and % increase vs. prior year)
B2C E-Commerce in Mexico, by Category, 2006 (% market share)
Online Buyers in Mexico, 2006 (% of Internet users)
Internet Users* in Mexico Who Purchased** Online in the Past Month, 2007 (% of respondents)
Attitudes of Online Buyers* in Mexico, 2006-2007 (% of respondents)
Goods and Services Purchased Online by Online Buyers in Mexico, 2006 (% of respondents)
Online Payment Methods Used in Mexico, 2006 & 2007 (% market share)
Online vs. Other Methods of Retail Payments in Mexico, 2006 (% of total)
Other Digital Channels
Adult Mobile Phone Owners in Select Countries in Latin America and North America, 2002 & 2007 (% of respondents)
Mobile Content Frequently Purchased According to Internet Users with Mobile Phones in Mexico, 2007 (% of respondents)
Internet Users in Mexico Who Use VoIP, by Frequency, 2007 (% of respondents)
Wireless Internet Access Devices Used by Wi-Fi Internet Users in Mexico, 2007 (% of respondents)
Online Advertising & Marketing
Online Advertising Spending in Select Countries in Latin America, 2005-2011 (millions)
Online Advertising Spending in Mexico, 2002-2006 (millions of MXN)
Online Advertising Spending Growth in Select Countries in Latin America, 2005-2011 (% change)
Advertising Spending in Mexico, 2000-2007 (millions)
Advertising Spending Growth in Select Countries in Latin America, 2005-2011 (% increase vs. prior year)
Top 10 Countries, Ranked by Contribution to Advertising Spending Growth Worldwide, 2005-2008 (millions)
Advertising Trends
Most Frequently Used Search Engine according to Internet Users in Mexico, 2007 (% of respondents)
Top Five Countries, Ranked by Internet Users Who Trust Advertising, April 2007 (% of respondents)
Related Information and Links
Related Links
Contact
Report Contributors
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A Trusted Resource
eMarketer estimates that only two in 10 Mexicans used the Internet in 2007. But with a total population of 108 million that translates to 23.6 million Internet users. Add 18.8 million Spanish-speakers online in the United States, and it’s easy to see why Mexico’s potential has marketers excited.
AMIPCI (Asociación Mexicana de Internet)
Comisión Federal de Telecomunicaciones (COFETEL)
comScore Inc.
eMarketer
GroupM
IBOPE
Instituto Nacional de Estadística y Geografía (INEGI)
Interactive Advertising Bureau Mexico (IAB Mexico)
International Telecommunication Union (ITU)
Ipsos Insight
Kantar Media Research (KMR) Group
Mindshare
Nielsen Media Research
Pew Global Attitudes Project
PricewaterhouseCoopers (PwC)
Princeton Survey Research Associates
Synovate
Visa
Wilkofsky Gruen Associates
ZenithOptimedia
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Price: $695.00
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Price: $695.00
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