Although home connectivity remains too costly for the majority of Brazilians, the country leads Latin America in the number of Internet users, ahead of both Argentina and Mexico. Although less than 15% of Brazil's population uses the Internet either in their homes, at work or in online cafés and public access kiosks, by 2011 nearly a quarter of Brazil's population will be online.
The Brazil Online report examines not only the impact the Internet is having on this vast nation—but also how online communications and commerce will develop in the future.
Like most of the world, Brazil has become accustomed to going online as part of everyday life, with Internet usage increasing steadily from about 9% of the total population (17.5. million) in 2005 to an expected 22% of the population (43.7 million) in 2011.
Key questions the "Brazil Online" report answers:
- How many Internet users are there in Brazil?
- When and where do Brazilians access the Internet?
- What do Brazilians do online?
- How does Brazilian usage differ from other Latin American countries?
- How fast is the Brazilian online ad market growing?
- What do Brazilians buy online?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Brazil Online report aggregates the latest data from a range of international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—today.
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Although home connectivity remains too costly for the majority of Brazilians, the country leads Latin America in the number of Internet users, ahead of both Argentina and Mexico. Although less than 15% of Brazil's population uses the Internet either in their homes, at work or in online cafés and public access kiosks, by 2011 nearly a quarter of Brazil's population will be online.
Executive Summary
Internet Users and Penetration in Select Countries in Latin America, 2005-2011 (millions and % of population)
The Economy
Economic Growth
Inflation and Exchange Rates
Internet Access
Internet Users and Penetration in Brazil, 2005-2011 (millions and % of population)
Active Internet Users* in Brazil, by Access Location, July-August 2006 (% of respondents)
Broadband
Broadband Households and Penetration in Select Countries in Latin America, 2005-2011 (millions and % of total households)
Broadband Household Penetration in Select Countries in Latin America, 2004-2010 (% of total households)
Internet Households in Brazil, by Access Technology, March 2006 (% of total Internet households)
Broadband Households and Penetration in Brazil, by Access Technology, 2005-2011 (millions and % of total households)
Broadband Lines in the Americas, by Country, Q4 2006 (thousands)
Pricing
Average Monthly Broadband Subscription Cost in Brazil, by Access Speed, Q2 2006 (BRL and % increase/decrease vs. prior quarter)
Broadband Adoption Barriers among Households with Non-Broadband Internet Access in Brazil, July-August 2006 (% of respondents)
Usage
Online Media and Entertainment Activities of Active Internet Users* in Brazil, July-August 2006 (% of respondents)
Adults in Select Countries Who Have Used an Online Personal Ad or Online Dating Service to Meet a Potential Romantic Interest, October-November 2006 (% of respondents)
Internet Demographics
Demographic Profile of Internet Users* in Brazil, July-August 2006 (% of respondents in each group)
Other Digital Channels
Mobile Internet Access among Mobile Phone Owners in Brazil, July-August 2006 (% of respondents)
Online Advertising & Marketing
Top 10 Countries, Ranked by Contribution to Advertising Spending Growth Worldwide, 2005-2008 (millions)
Online Advertising Spending in Select Countries in Latin America, 2004-2010 (millions)
Advertising Spending in Latin America, by Media, 2005-2010 (millions and % increase vs. prior year)
E-Commerce
Retail E-Commerce in Brazil, 2005-2006 (billions)
Online Buyers in Brazil, 2001-2007 (millions)
Adults in Select Countries Who Have "A Lot" or "Some" Trust in the Media vs. Their Government, March 2006 (% of respondents)
Related Information and Links
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Although home connectivity remains too costly for the majority of Brazilians, the country leads Latin America in the number of Internet users, ahead of both Argentina and Mexico. Although less than 15% of Brazil's population uses the Internet either in their homes, at work or in online cafés and public access kiosks, by 2011 nearly a quarter of Brazil's population will be online.
Cisco Systems
e-bit
E-Consulting
eMarketer
GlobeScan
IBOPE
International Data Corporation (IDC)
Ipsos Public Affairs
Nielsen//NetRatings
Núcleo de Informação e Coordenação do Ponto BR (NIC.BR) - Brazil
Point Topic
PricewaterhouseCoopers (PwC)
Synovate
Wilkofsky Gruen Associates
ZenithOptimedia