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Online Video:
Making Content Pay
Television networks, film studios, independent content owners, Web portals, social media sites, technology providers, online stores, brand marketers and consumers are all joining the Internet video revolution. They are changing the way digital content is created, distributed, consumed and monetized.
The Online Video report analyzes and compares the online video delivery channels that are creating both uncertainty and a sense of opportunity among media professionals.
Some players are fearful that the widespread availability of video content on the Internet will threaten the TV and film industries. Others see the potential to increase revenues through a variety of business models, including ad-supported streaming, pay-to-own downloads, subscription services and online rentals as a boon.
eMarketer projects that by 2011, 86.6% of the US Internet population will consume online video, up from 62.8% in 2006.
In raw numbers, that means the number of viewers will rise from 114 million in 2006 to 183 million in 2011.
Key questions the "Online Video" report answers:
- What is the size and projected growth of the online video audience?
- What are the leading types of online video content?
- Which business models will prevail for video on the Internet?
- How will the widespread availability of video on the Web affect TV viewing?
- What are the top video content Internet sites?
- Which devices do consumers prefer for viewing video online?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Online Video report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
To download the report to your desktop—click Add to Cart:
Television networks, film studios, independent content owners, Web portals, social media sites, technology providers, online stores, brand marketers and consumers are all joining the Internet video revolution. They are changing the way digital content is created, distributed, consumed and monetized.
Executive Summary
 US Online Video Viewers As a Percent of Internet Users, 2006-2011
Issues & Questions
The eMarketer View
Key eMarketer Numbers - Online Video
Online Video Content Types
Types of Content Downloaded and/or Streamed by US Online Video Viewers, 2006 (% of total)
Types of Online Video that US Internet Users Have Recently or Ever Viewed, February-March 2007 (% of respondents)
Types of Online Video that US Online Video Viewers Watch Once a Week or More, April-May 2007 (% of respondents)
Types of Online Video Content that US Internet Users Watch Regularly, March 2007 (% of respondents)
Types of Video Streamed by US Online Video Streamers, January 2007 (% of respondents)
Types of Online Video Watched by US Online Video Viewers, by Gender, 2006 (% of respondents in each group)
US Adult Internet Users Who Would Watch a Video Clip* on a Presidential Candidate's Website, by Gender, March 2007 (% of respondents in each group)
Business Models
US Online and Mobile TV Content Spending, 2006-2011 (millions)
Top Five Countries Worldwide, Ranked by Online TV and Video Revenues, 2006, 2009 & 2012 (millions)
US Spending on Internet Downloads of TV Programs, 2005-2010 (millions and % increase vs. prior year)
US Digital Movie Download Spending, 2006-2011 (millions)
US Movie Download Revenues, 2006 & 2007 (millions and % increase vs. prior year)
US Digital Movie Downloads, Units Sold and Revenues, 2005 & 2010 (millions)
US Consumer Spending on Online Movie and TV Show Downloads, 2006-2011 (millions)
US Adult Internet Users Who Are Willing to Pay to Watch Their Favorite Video Content* Online, November 2006 (% of respondents)
Preference for Free Online Video with Ads vs. Paid Online Video without Ads among US Online Video Viewers, July-August 2006 (% of respondents)
Online Movie Service Preferences of US Consumers, 2006 (% of respondents)
US Broadband Households Who Would Be Interested in an iTunes Online Movie Download Service for Use on PCs or Portable Devices, by Price of Download, June 2006 (% of respondents)
Type of YouTube Revenue Model that US Internet Users Would Tolerate, October 2006 (% of respondents)
US Internet Households that Downloaded a Free Peer-to-Peer (P2P) vs. Paid Online Video*, Q3 2006 (millions and % of total Internet households)
How Advertising Supports Online Video Content
US Online Video Viewers Who View Online Video Ads*, 2006-2011 (millions and % of total**)
US Online Video Viewers Who Have Seen an Online Video Advertisement, April-May 2007 (% of respondents)
US Internet Users Who Have Watched an Online Video Advertisement, 2007 (% of respondents)
Attitudes* of US Online Video Viewers toward Online Video Advertisements, April-May 2007 (% of respondents)
US Adult Internet Users Who Are Willing to Watch Advertising before a Free Online Video, 2006 (% of respondents)
Impact of Short Commercials before Every YouTube Video Clip according to US Adult Frequent* YouTube Watchers, December 2006 (% of respondents)
US Online Video Viewers Who Believe Online Video Advertising Disrupts Their Web Surfing Experience, by Gender, November 2006 (% of respondents in each group)
Aspect of Online Video that US Adult Internet Users Like Least, February 2007 (% of respondents)
Factors that Would Make Online Video Ads More "Pleasurable" according to US Consumers, January 2007 (% of respondents)
Length of New Media* Ad that US Advertisers Believe Is Most Effective, 2006 (% of respondents)
Behavior of US Online Video Viewers When They See Ads in the Video They Are Watching, November 2006 (% of respondents)
US Online Video Viewers' Responses to Online Video Advertising, April-May 2007 (% of respondents)
US Internet Users' Responses to Online Video Advertising, 2007 (% of respondents)
Online Video and TV Viewing
Key US TV and Internet Metrics, 2006 & 2011 (millions)
Amount of TV Watched by US Online Video Viewers due to the Effect of Online Video, July-August 2006 (% of respondents)
Amount of TV that US Adult Internet Users Watch vs. Two Years Ago, 2006 (% of respondents)
Activities on which US Adult Frequent* YouTube Watchers Spend Less Time due to Visiting YouTube, December 2006 (% of respondents)
Number of NBC TV Episodes per Month that NBC Rewind* Users Watch Online, November-December 2006 (% of respondents)
Frequency with which NBC TV Episodes that NBC Rewind* Users Watch Online Are Full Episodes, November-December 2006 (% of respondents)
Number of People Who Have Streamed Online Videos and the Number of Videos Streamed on NBC Rewind*, November-December 2006 (millions)
Reasons that Users of NBC Rewind* Have Streamed a Prime-Time Program, November-December 2006 (% of respondents)
Viewer Retention Rate During Breaks of US Online Video vs. TV Programming, 2007 (% of audience retained)
Metrics for US Online Video Advertising vs. TV Commercials, 2007 (% increase vs. TV)
Emerging Media Formats Implemented Most by Top TV Networks in the US, Q1 2007 (% of top TV networks)
Top Online Video Sites
Select Online Video Sites Used by Young Adult and Total US Online Video Viewers, February-March 2007 (% of respondents in each group)
Top 10 Online Video Properties among US Internet Users, Ranked by Unique Streamers, May 2007 (thousands and % reach)
Top 12 Video Websites among US Internet Users, Ranked by Unique Audience, January-April 2007 (thousands)
Top 12 Video Websites among US Internet Users, Ranked by Market Share of Visits*, March-May 2007 (% of total category* visits)
Top 10 US Online Video Sites, February 2007 (visitors and sessions in millions, market share and % change vs. prior month)
Websites on which US Online Video Viewers Watch Online Video, by Gender, 2006 (% of respondents in each group)
Websites on which US Adult Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
Leading US Broadcast Network Websites, Ranked by Market Share of Visits, February & March 2007
US Unique Visitors to ABC.com, CBS.com and NBC.com, by Gender, December 2006 (thousands and % of total)
US TV Website Revenues, 2002-2007 (millions)
Leading Paid Online Video Websites in the US, by Downloads, Q3 2006 (% market share)
The Online Video Audience
US Online Video Viewers, by Gender, 2006-2011 (millions)
Demographic Profile of US Online Video Viewers, February-March 2007 (% of respondents in each group)
Demographic Profile of US Internet Users Who Have or Have Not Streamed Online Video, December 2006 (% of respondents)
US Internet Users Who Have Watched Online Video, by Gender, November 2006 (% of respondents in each group)
Demographic Profile of US Online Video Viewers, by Frequency, April-May 2007 (% of respondents in each group)
Average Age of US Adult Internet Users Who Regularly or Occasionally* Download or Stream Video or Television Content, by Gender, July-August 2006
Select Online Video Activities of US Online Video Viewers, by Gender and Age, February-March 2007 (% of respondents in each group)
Select Streaming Video Activities among US Consumers, January 2007 (index ranking*)
Methods by which US Online Video Viewers Search and Locate Online Videos, April-May 2007 (% of respondents)
Methods Used by US Online Video Viewers to Discover Online Videos, July-August 2006 (% of respondents)
Frequency of Viewing among US Online Video Viewers, by Gender, November 2006 (% of respondents)
Devices to View Online Video Content
Device that Online Consumers in North America Used to Watch Paid Online Video Content, 2007 (% of respondents)
Primary Consumer Electronics Device that US Online Video Streamers and Downloaders Use to Watch Online Video, by Age, January 2007 (% of respondents in each group)
Select Non-TV Devices on which US Consumers View Video Content, 2007 (% of respondents)
US Household Broadband Users Who View Video via Select Portable Devices, 2006 & 2007 (% of respondents)
Mobile Content and Application Activities Supported by Select Brands of Mobile Phones Owned by US Internet Users, 2007 (% of respondents in each group)
Effect of Online Video on Purchasing Decisions
Streaming/Downloaded TV Network Online Video Users vs. Total Internet Users Who Are Likely to Purchase from Companies that Advertise on Their Favorite Programs, 2007 (% of respondents)
Emerging Media that Most Influenced US Adult Consumers to Purchase Products Launched in 2006, by Buyer Type, December 2006 (% of respondents in each group)
Likelihood that US Adult Internet Users Would Consider Purchasing an Automobile due to Viewing an Online Automotive Video, April 2007 (% of respondents)
Conclusion
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Television networks, film studios, independent content owners, Web portals, social media sites, technology providers, online stores, brand marketers and consumers are all joining the Internet video revolution. They are changing the way digital content is created, distributed, consumed and monetized.
360i
ABI Research
AccuStream iMedia Research
Adams Media Research
Advertising.com
America Online (AOL)
Associated Press (AP)
BIGresearch
Borrell Associates Inc.
Burst Media
ClipBlast!
Compete
comScore Inc.
comScore Media Metrix
eMarketer
Emerging Media Dynamics
E-Poll
Experian Hitwise
Frank N. Magid Associates
Harris Interactive
Informa Telecoms & Media
Information Resources Inc. (IRI)
InsightExpress
Ipsos Insight
Ipsos Public Affairs
Knowledge Networks/Statistical Research, Inc. (KN/SRI)
Millward Brown
NBC
Nielsen//NetRatings
Online Publishers Association (OPA)
OTX
Parks Associates
Pew Internet & American Life Project
Piper Jaffray & Co.
Synovate
Television Bureau of Advertising (TVB)
The Diffusion Group (TDG)
The Kelsey Group
The NPD Group
Thought Equity Motion
Veronis Suhler Stevenson (VSS)
Wired Magazine
Yankee Group
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Price: $695.00
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Price: $695.00
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