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Asia-Pacific B2C E-Commerce:
Focus on China and India
eMarketer forecasts that B2C e-commerce sales in the region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Japan is currently the largest market, by far, and South Korea ranks second. But by 2011 both will lose share to two up-and-comers—China and India.
The Asia-Pacific B2C E-Commerce report analyzes the huge changes that are realigning this massive but still fast-growing online marketplace.
While China and India are both growing rapidly, they are far from reaching their vast potential.
A number of hurdles, common to both countries, must be cleared to ensure sustainable long-term growth: immature online payment systems, poor delivery networks, distrust between buyers and sellers, to name just a few.
Key questions the “Asia-Pacific B2C E-Commerce” report answers:
- What do western Web retailers need to know before doing business in the Asia-Pacific region?
- How do these markets compare in size and growth potential?
- What is driving e-commerce development in key Asia-Pacific markets?
- What factors are holding development back?
- What lessons do Asia-Pacific e-commerce markets offer?
- And many others…
eMarketer Reports—On Target and Up to Date
The Asia-Pacific B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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eMarketer forecasts that B2C e-commerce sales in the region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Japan is currently the largest market, by far, and South Korea ranks second. But by 2011 both will lose share to two up-and-comers—China and India.
Executive Summary
 B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region**, 2006-2011 (billions and % change)
Key Questions
The eMarketer View
Key eMarketer Numbers - Asia-Pacific* B2C E-Commerce
Foreign Market that Generates the Most Online Sales according to US Internet Retailers, September 2006 (% of respondents)
Asia-Pacific Overview
Worldwide Population, by Region, 2007 (% of total)
Top 15 Countries Worldwide Ranked by Projected Gross Domestic Product* (GDP), 2007 (billions)
Market Size and Outlook
B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region, 2006-2011 (billions)
Distribution of B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region, 2006 & 2011 (% of total)
Asia-Pacific* Online Leisure/Unmanaged Business Travel Bookings, 2006-2011 (billions and % increase vs. prior year)
Regional Comparisons
Internet Users Worldwide, by Region, 2007 (millions)
Top 15 Countries Worldwide, Ranked by Internet Users, January 2006 & January 2007 (thousands of unique visitors and % change)
Internet Users and Broadband Households in the US and Select Countries in the Asia-Pacific Region, 2006 & 2011
Internet Households in Select Countries in the Asia-Pacific Region, 2005-2011 (millions)
The APAC Region: A Hotbed for Internet Activists
Mobile Phone Subscribers and Penetration in Select Countries in the Asia-Pacific Region, 2006 (millions, CAGR* and % of population)
Online Entertainment Revenues in the Asia-Pacific Region, by Type, 2011 (billions)
Adult At-Home Broadband Users in Select Countries Who Have Watched or Downloaded Online User-Generated Video Content, by Age, October 2006 (% of respondents in each group)
Social Networking Users in Select Countries Worldwide, 2006 (% of Internet users)
Blog Readers in Select Countries Worldwide, November 2006 (% of respondents)
Top Five Countries, Ranked by Internet Users Who Trust Consumer Opinions Posted Online, April 2007 (% of respondents)
Top 10 Countries, Ranked by Internet Users Who Trust Word-of-Mouth Advertising, April 2007 (% of respondents)
China
Market Size and Outlook
B2C E-Commerce Sales* in China**, 2006-2011 (billions and % change)
Retail E-Commerce and C2C E-Commerce Sales in China, 2003-2010 (billions of RMB)
China Online Leisure/Unmanaged Business Travel Sales, 2006-2011 (billions of RMB and % change)
Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales in China**, 2006-2011
Online-Shopping Behavior and Attitudes
Online Activities of Internet Users in China, June 2007 (% of respondents)
Select Online Activities of Internet Households in the US and China, July-August 2006 (% of respondents)
Product Categories Purchased by Online Buyers in China, November 2006 (% of respondents)
Impediments to E-Commerce Growth
Reasons that Internet Users in China Do Not Buy Online, June 2006 (% of respondents)
Most Frequently Used Payment Method for Online Purchases on Retail and C2C Sites according to Online Buyers in China, November 2006 (% of respondents)
Total Value of Retail and C2C Online Payments in China, 2004-2010 (billions of RMB and % change)
Third-Party* Electronic Payment Services in China, by Transaction Value, Q3 2007 (% market share)
Delivery Method Used for Online Purchases in China, June 2006 (% of respondents)
Online Retailers
B2C E-Commerce Revenues in China, by Vendor, Q3 2007 (% market share)
Online Investments by US Internet Firms in China, 2007
India
Market Size and Outlook
B2C E-Commerce Sales* in India, 2006-2011 (billions and % change)
B2C E-Commerce Revenues in India, by Segment, Q2 2006-Q1 2007 & Q2 2007-Q1 2008 (billions of INR)
India Online Leisure/Unmanaged Business Travel Sales, 2006-2011 (billions of INR and % change)
Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales in India, 2006-2011
Online Shoppers and Buyers in India, 2006 & 2007 (millions and % of total active Internet users)
Number of Households in India, by Income, 1995-2010 (millions)
Demographic Profile of Regular Online Buyers in India, 2006-2007 (% of total)
Online-Shopping Behavior and Attitudes
Primary Online Activity of Active* Internet Users in India, 2001-2006 (% of respondents)
Top 10 Online Activites of Internet Users in India, 2006 & 2007 (% of respondents)
Top 10 Products/Services Purchased by Online Buyers in India, 2007 (% of respondents)
Select Products and Services Purchased in the Past Six Months by Internet Users in India, March 2006 (% of respondents)
B2C E-Commerce Categories Ranked by Search-to-Buy Conversion Rate* in India, 2007 (% of respondents)
Top 10 Most Preferred B2C and C2C E-Commerce Sites* in India, 2007 (% of respondents)
Impediments to E-Commerce Growth
Related Information and Links
Related Links
Contact
Report Contributors
About eMarketer
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eMarketer forecasts that B2C e-commerce sales in the region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Japan is currently the largest market, by far, and South Korea ranks second. But by 2011 both will lose share to two up-and-comers—China and India.
Accenture
Amazon.com
Analysys International
Analysys Mason
Associated Chambers of Commerce & Industry of India (ASSOCHAM)
China Internet Network Information Center (CNNIC)
comScore Inc.
eBay
Economist Intelligence Unit (EIU)
Edelman
eMarketer
eTechnology Group@IMRB
Forrester Research
Google
HeadlightVision
Indian Market Research Bureau (IMRB) International
In-Stat
International Monetary Fund (IMF)
Internet & Mobile Association of India (IAMAI)
Internet Retailer
iResearch (formerly Shanghai iResearch)
JuxtConsult
Morgan Stanley
Nielsen Media Research
Office of Communications (Ofcom) - UK
OMD
PricewaterhouseCoopers (PwC)
StrategyOne
Synovate
US Census Bureau
WebSurveyor
Wilkofsky Gruen Associates
Yahoo!
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Price: $695.00
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Price: $695.00
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