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US Retail E-Commerce:
Entering the Multi-Channel Era
eMarketer estimates that US retail e-commerce sales (excluding travel) will reach $131 billion this year. As the online channel matures, from now to 2011, the annual average growth rate will slow to 17.5%, and increased spending by existing online buyers–rather than new buyers coming online–will be the driving factor.
The US Retail E-Commerce report analyzes the factors that are blurring the distinctions between online and offline consumers.
Retail e-commerce reached an important inflection point in 2003 when increased spending by existing online buyers replaced new buyers coming onboard as the engine fueling e-commerce sales.
The competitive bar was raised. No longer would rising e-commerce numbers float all online retailer boats.
For online retailers to grow today, they must take customers away from competitors, motivate them to spend more and retain their loyalty.
Key questions the "US Retail E-Commerce" report answers:
- What is the forecast for US retail e-commerce growth as the economy slows down?
- What product categories are most likely to drive online retail growth?
- Which online and offline sources have the greatest influence on the consumer decision-making process?
- How are consumers shopping across channels and what are the biggest challenges facing multi-channel retailers?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The US Retail E-Commerce report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—today.
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eMarketer estimates that US retail e-commerce sales (excluding travel) will reach $131 billion this year. As the online channel matures, from now to 2011, the annual average growth rate will slow to 17.5%, and increased spending by existing online buyers–rather than new buyers coming online–will be the driving factor.
Executive Summary
 Key US Retail E-Commerce Metrics, 2003-2005 & 2006-2011 (CAGR*)
Issues & Questions
The eMarketer View
US Retail Outlook
Annual Growth Rate of US Retail Sales*, 2002-2007
Retail E-Commerce: Market Size and Outlook
US Retail E-Commerce Consumer Demand Model, 2006-2011
Consumer 'Online Buying' Definitions, 2006
Internet Users
US Internet Users, 2006-2011 (millions, penetration and % change)
Online Shoppers and Buyers
US Online Shoppers, 2006-2011 (millions and % of Internet users)
Comparative Estimates: US Online Shoppers, 2004-2006 (% of Internet users)
Demographic Profile of US Visitors to Shopping, Auctions and Classifieds Websites, January 2007 (% of total)
US Online Buyers, 2006-2011 (millions and % of Internet users)
Comparative Estimates: US Online Buyers, 2004-2006 & 2010 (% of Internet users)
Payment Methods Used for Online Purchases by Internet Users in North America, by Age, Q1 2005 & Q1 2006*
Leading Barriers to Online Shopping according to Offline Buyers in the US, April 2006 (% of respondents)
US Online Buyers As a Percent of Online Shoppers, 2006-2011
Online Sales
US Retail E-Commerce Sales, 2006-2011 (billions and % increase vs. prior year)
Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (billions)
Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (CAGR)
US Retail E-Commerce Sales, 2007, 2010 & 2011 (% increase vs. prior year)
Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase vs. prior year)
What Is Bought Online
Breakdown of Sales at the Top 500 US Retail Websites, by Category, 2005
Retail E-Commerce Sales in the US, by Select Categories, 2006 (% increase vs. prior year)
Preferred Channel* for Select Purchases according to US Internet Users, by Category, January 2007 (% of respondents)
How Consumers Shop Online
The Influence of Traditional Media
Best Media for Reaching and Engaging US Adult Internet Users with Information about New Products and Services, November 2006 (% of respondents)
Primary Means by which US Internet Users Find Out about New Products, January 2007 (% of respondents)
Media that Influence US Consumers to Start a Search for Merchandise Online, by Gender, November-December 2006 (% of respondents)
The Internet as a Consumer Research Tool
Average Number of Websites Visited by US Adult Internet Users While Doing Product Research, by Gender, 2006
Top 10 Upstream Industries Visited by US Internet Users before Visiting Shopping, Auctions and Classifieds Websites, January 2007 (% of total visits)
Select Shopping and Classifieds Website Categories, Ranked by Percent of US Visitors Who Arrive at Site via Search Engine, February 2007
Sources Used to Decide Where to Make Last Online Purchase According to US Online Buyers, 2006 (% of respondents)
Online Sources that US Online Holiday Shoppers Turn to First for Product Information, November 2006 (% of respondents)
Preferred Method of Researching a Product or Service Online prior to Making an Online Purchase According to US Adult Internet Users, 2005 & 2006 (% of respondents)
Preferred Method of Finding the Lowest Price for Goods and Services Online according to US Adult Internet Users, 2005 & 2006 (% of respondents)
Interest in Online Shopping Activities among US Internet Users Who Are Also Interested in Social Networking Sites, November 2006 (% of respondents)
Cross-Channel Shopping Behavior
Cross-Channel Shopping Behavior of US Online Shoppers, 2006 (% of respondents)
Reasons that US Consumers Prefer to Shop Online, in Stores and/or via Catalogs, 2006
Select Ways the Internet Has Improved the In-Store Shopping Experience according to US Internet Users, January 2007 (% of respondents)
Demographic Profile of US Consumers Who Research Products Online before Purchasing Them in a Store, by Frequency, November-December 2006 (% of respondents in each group)
US Internet Users Who Research Select Products/Services Online before Purchasing in a Store, by Gender, November-December 2006 (% of respondents in each group)
Select Products for the Home that US Online Shoppers Will Research Online and Purchase Online vs. Offline, June 2006 (% of respondents)
Online Retailers
The Largest Online Retailers
Online Sales Revenues Among the Top 500 US Retail Websites, by Type of Company, 2005 (billions)
Top 30 Retail E-Commerce Sites in the US, Ranked by Market Share of Visits*, February 2007
Satisfaction with Retail E-Commerce Websites among US Consumers, 2005 & 2006 (based on a 100-point scale* and % change vs. prior year)
Retailers that Provide the Best Online Shopping Experience in the Consumer Electronics Category according to US Adult Internet Users, November 2006 (on a scale of 1-5)
Retailers that Offer the Lowest Online Prices in the Consumer Electronics Category according to US Adult Internet Users, November 2006 (on a scale of 1-5*)
Challenges Facing Multi-Channel Retailers
Multi-Channel Services Offered by US Retailers, April 2006 (% of respondents)
Select Methods Used by US Multi-Channel Retailers to Integrate Stores and Websites, 2006 (% of respondents)
US Retailers' Multi-Channel Capabilities, April 2006 (% of respondents)
US Retailers with Profitable Web Operations, by Business Model, May 2006 (% of respondents)
Relative Profitability of Multi-Channel Customers according to US Multi-Channel Retailers, 2005 & 2006 (% of respondents)
Business Initiatives that Matter to US Multi-Channel Retailers, December 2006 (% of respondents)
Leading Organizational Barriers Keeping US Multi-Channel Retailers from Achieving Multi-Channel Excellence, October & December 2006 (% of respondents)
Retail E-Commerce Website Conversion Rates according to US Online Retailers, 2005-2007 (% of respondents)
Rich Media Features Offered by US Online Retailers, Q4 2005 & Q4 2006 (% of sites surveyed)
Custom Content and Tools Offered by US Online Retailers, Q4 2006 (% of sites surveyed)
Related Information and Links
Related Links
Contact
Report Contributors
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eMarketer estimates that US retail e-commerce sales (excluding travel) will reach $131 billion this year. As the online channel matures, from now to 2011, the annual average growth rate will slow to 17.5%, and increased spending by existing online buyers–rather than new buyers coming online–will be the driving factor.
Accenture
American Customer Satisfaction Index (ACSI)
American Marketing Association (AMA)
BIGresearch
Burst Media
comScore Inc.
Cowen and Co.
eMarketer
Experian Hitwise
ForeSee Results
Forrester Research
frank about women
Internet Retailer
J.C. Williams Group
JupiterResearch
National Retail Federation (NRF)
Opinion Research Corporation
Pew Internet & American Life Project
PriceGrabber.com
Retail Advertising and Marketing Association (RAMA)
Retail Forward
Retail Systems Alert Group (RSAG)
Shop.org
StartSampling
the e-tailing group
US Department of Commerce
WebSurveyor
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Price: $695.00
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Price: $695.00
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