Feb 9, 2010
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Recent Articles Page: 1 2  
TUESDAY, FEBRUARY 09 Measuring Return on Social Investment
eMarketer looks at the state of social marketing ROI and what marketers can do to tie efforts to business value. Full Article

What Works in Online Video
More users may be clicking away as click-through and completion rates drop. Full Article

MONDAY, FEBRUARY 08 Social Media Marketing Best Practices
Get eMarketer’s take on what marketers should focus on in their social media efforts. Full Article

Mobile Marketers Demand ROI
Mobile is a key strategy for marketers, but tying campaigns to results is an issue. Full Article

FRIDAY, FEBRUARY 05 Facebook Moms Are Marketing-Savvy
They don’t love ads but are receptive to marketing on their own terms. Full Article

At Container Store, Mothers Get Royal Treatment
Catherine Davis, direct marketing director at The Container Store, spoke with eMarketer about the company’s ongoing efforts to improve moms’ shopping experiences, both online and offline. Full Article

THURSDAY, FEBRUARY 04 Mixed Reactions to Product Recommendations
Online shoppers appreciate personalized product recommendations, and many have made a purchase on an e-tailer’s suggestion. But complaints of poor recommendations are on the rise. Full Article

Despite Setbacks, UK Web Merchants Are Optimistic
The threat of fraud remains, but the online retail sector is in good shape and upbeat about 2010. Full Article

WEDNESDAY, FEBRUARY 03 Consumers Slow to Take Advantage of Mobile Coupons
While mobile coupon redemption is forecast to skyrocket, usage rates remain low, and many consumers are standing on the sidelines. Full Article

Few Companies Have Policy for Employee Use of Social Networks
Some issues are lost productivity, security holes and reputation. Full Article

TUESDAY, FEBRUARY 02 Consumer Goods Marketers Go Beyond Ads with Online Video
A new eMarketer report analyzes how marketers in the consumer products sector are using online video content. Full Article

Americans Look to Print for Savings
Though the Web is a hot spot for deals, most consumers think ads in print media help them find more bargains. Full Article

MONDAY, FEBRUARY 01 Privacy Restrictions May Open Ad Targeting Doors
eMarketer forecasts that spending on behavioral targeting will more than double over the next four years. Regulation may speed the process. Full Article

Marketers Look to Learn from Loyalty
Customer loyalty programs can bring big rewards for marketers, but only if members stay happy and marketers use their insights. Full Article

FRIDAY, JANUARY 29 Consumers Demand Engagement
Consumers are driving a change in the industry away from mass marketing and toward engagement on the individual level. Are marketers ready? Full Article

Stepping Up to the Mom Market
Jodi Bresina, Internet director at ShoeMall, spoke with eMarketer about engagement with the online mom community. Full Article

THURSDAY, JANUARY 28 Baby Boomers Get Connected with Social Media
A new eMarketer report analyzes the connections boomers make using social media. Full Article

What Consumers Look for in New Tech
Americans have become more comfortable with technology and report it has improved their lives—but it’s not perfect. Full Article

WEDNESDAY, JANUARY 27 What Marketers Do with Qualified Leads
Premium publishers are offering more cost-per-lead advertising, driving up prices. How do they engage the leads once they get them? Full Article

Boom Time in Second Life
The market for virtual goods climbed dramatically in 2009 as user engagement in virtual life increased. Full Article

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