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THURSDAY, JULY 02 No Exploding Sales This Independence Day
What’s cooking this Fourth of July? Plenty of hot dogs, burgers and pies—but not much shopping. Full Article

Click! So What?
eMarketer Interview: Gian Fulgoni, chairman of comScore, discusses online advertising, search and media metrics. Full Article

WEDNESDAY, JULY 01 Delivering Digital Marketing
Karin von Abrams, eMarketer senior analyst, attended a digital marketing conference in London and reports on how TV and the Web will coexist. Full Article

Execs Go Online for Business Intelligence
Gone are the days when executives tore apart newspapers or trade magazines to get smarter. Now they look online. Full Article

TUESDAY, JUNE 30 How Can Advertisers Get Through to Teens?
Teens are at home in many different media environments, but advertisers aren’t always welcome. Full Article

The Sad Tale of Abandoned Shopping Carts
Since the beginning of online retailing, consumers have clicked away from shopping carts piled with goods. Ever wonder how much is being lost in sales? Full Article

MONDAY, JUNE 29 No Global Ad Recovery Until 2010
Many analysts consider ad spending a leading economic indicator. If that is true, the needle is pointing down. Full Article

Medical Patients Consult the Internet
Information on who goes online to research health issues and why. Full Article

FRIDAY, JUNE 26 Hispanics Online: No Más E-Barrios
A new eMarketer report analyzes the trends driving the growth of this young, mobile and vibrant population. Full Article

Looking at Hispanic Behavior Online
eMarketer Interview: Dr. Felipe Korzenny, director of the Center for Hispanic Marketing Communication at Florida State University, analyzes how Hispanics behave online. Full Article

THURSDAY, JUNE 25 The Controversy over Personalized Ads
Since nearly its inception, behavioral targeting has been the promise and the bane of online advertising. But what do Internet users think of targeted ads now? Full Article

What Ad Agency Clients Think
Intelligence and insights for advertising agencies trying to understand their most important asset. Full Article

WEDNESDAY, JUNE 24 The Future of Online Retail Doesn’t Look…Too Bad
A new eMarketer report tracks the trends that will influence online sales in the near and far future. Full Article

TUESDAY, JUNE 23 The Challenges of Cross-Channel Marketing
Simultaneous online and offline campaigns are making gains, but measuring success is difficult. Full Article

Looking into the Future of Digital Marketing
Karin von Abrams, eMarketer senior analyst, attended a digital marketing conference in London and shares what she saw and heard. Full Article

MONDAY, JUNE 22 Whose Word-of-Mouth Matters?
Recommendations are a highly effective way to build trust with potential customers—if they come from the right source. Full Article

Gays and Lesbians Love Social Networks
Gays and lesbians are more likely to visit social network sites, use social networking tools and visit blogs than their straight counterparts. Full Article

FRIDAY, JUNE 19 Father’s Day Gift Giving
Dad’s day is here and the holiday provides a solid boost to retailers. So what’s the old man getting this year? Full Article

Good to the “Last Click”
eMarketer Interview: Joe Laszlo discusses IAB research initiatives, cross-media research and online brand measurement. Full Article

THURSDAY, JUNE 18 Facebook Overtakes MySpace
More US Internet users visited Facebook than MySpace for the first time in history. Full Article

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The eMarketer Daily Newsletter

The eMarketer
Daily Newsletter