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Articles published in the last 30 days are free. For access to all Articles, Charts, and Reports, Get an eMarketer Subscription.
FRIDAY, MAY 16
Blogs Blossom into a Big Business
A new eMarketer report analyzes the growing social and economic impact of this once niche communications channel. Full Article
Online Video on the Campaign Trail
With voters submitting questions to candidates via YouTube, this would seem to be the year for online video to have a major effect on the presidential race. Full Article
Wealthy Women Hold Household Purse Strings
Mobile Web 2.0 to Generate $22 Billion
Mom Still Does More than Dad at Home
THURSDAY, MAY 15
Hispanic-Americans Are Heaviest Media Users
Hispanic-Americans have long been heavy media consumers. Now they are spending more hours online than watching TV. Full Article
Targeting Tactics Used to Raise ROI
No one wants to waste money on ads for the wrong audience. How much are marketers spending to reach different audience types and what kinds of targeting are they using? Full Article
Online Video Won't Replace TV
Social Network Ads Not Targeted to Users
TV Tops for Worldwide Youth
WEDNESDAY, MAY 14
Are Political Ad Dollars Going Online?
A new eMarketer report analyzes how online advertising, communications and social networks are affecting this year’s political races. Full Article
Online Video Viewing Still Rising
A solid majority of Internet users now watch online video. How much they watch depends on who you ask. Full Article
Online Daters Find It Tough to Click
Mobile Social Networking Big in US, UK
User-Generated Video Goes Global
TUESDAY, MAY 13
Social Networking Ad Spending Update
Debra Aho Williamson, Senior Analyst
eMarketer has revised its social network advertising spending estimates to reflect the current economy and evolving ad models. Full Article
Internet Use Still Heaviest Among Young
Consumers in the US still spend more time watching TV than they do online—or do they? Full Article
Consumers Seek More Deals Online
Video-on-Demand Needs Investment
DVR Users Skip Ads Online and Offline
MONDAY, MAY 12
Jumpstarting the Mobile Internet
The mobile Web may finally get a worldwide boost as social networks move to phones. Full Article
Media Execs Warm to Digital Content
Major media companies like new digital revenue streams, but bringing them to full potential may take a while. Full Article
TV Top for News and Local Info
Social Media Influencing Investment
UK Online Shopping Reaches Limits?
FRIDAY, MAY 09
Shopping Online for Mom
Some Internet users are saving gas by shopping online for Mother's Day. Some are even using the Internet to visit. Full Article
India's Retail E-Commerce Growth
India's online merchants are selling beyond the country's borders, and using online and mobile marketing to do so.
An eMarketer interview with FutureBazaar CEO Sankersen Banerjee. Full Article
Shoppers Hit Web When Buying for the Home
Social Networks Booming in Europe
Kiwi Kids' Media Usage
THURSDAY, MAY 08
Everyone Is Talking About Mobile Social Networking
A new eMarketer report analyzes the opportunities and challenges presented by mobile social networks. Full Article
Online Community Membership Swells
Nearly half of Internet users belong to an online hobbyist community. Membership is also high for social and professional communities. How much attention are advertisers giving these communities? Full Article
Will a Recession Affect Interactive Budgets?
Online Hispanic-Americans Heavy Multitaskers
Mobile Spam Problem in UK
WEDNESDAY, MAY 07
Will MySpace Revenues Add Up?
Debra Aho Williamson, Senior Analyst
News Corp. earnings announcement could shed light on the state of social networking. Full Article
Discounts, Contests Drive Online Promos
Coupon site traffic is up, along with online promotional spending. Why? Full Article
Men and Women Differ on Social Networks
Many Consumers' Personal Data at Risk
Digital Radio Listening Increases in UK
TUESDAY, MAY 06
How Many Moms Are Online?
For Mother's Day, why don't you get Mom connected to the Internet? Oh wait, she already is. Full Article
French Internet Up, Broadband Dips
More then nine out of 10 Internet users in France have broadband access. But some Web newcomers are opting for dial-up. Full Article
Ad Agencies Thrive on Digital Revenue
In-Theater Ad Spending Grows
Teens Cut Back on Fashion Spending
MONDAY, MAY 05
Some Marketers Play Wait-and-See
While economists debate if the US is in a full-blown recession, many marketers are being conservative with their spending and strategy. Full Article
Seniors Are Increasingly Active Online
Online seniors are better-educated and have better incomes than non-Internet users of the same age. Are marketers sufficiently focused on consumers after middle age? Full Article
Will Fuel Prices, Terrorism Affect Travel?
US Hispanic Population Fastest-Growing Minority
Hip-Hop Youth Influencers
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