Mar 16, 2010
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TUESDAY, MARCH 16 Social Fans More Likely to Buy
More than one-half of Facebook fans and Twitter followers say following brands has increased their willingness to purchase and recommend them to friends. Full Article

Android Rivals iPhone in Smartphone Loyalty
Current users of Android-based smartphones are nearly as attached to their handsets as the notoriously brand-loyal iPhone crowd, and BlackBerry users are warming to the Google offering. Full Article

MONDAY, MARCH 15 Marketers Miss Hispanics on Social Sites
Despite the heavy reliance Hispanic Web users place on socialization, few marketers reach out to them on sites such as Facebook or Twitter. Full Article

Local Shoppers Look Online First
Nearly all US Internet users use online media to research products and services in their area. Full Article

FRIDAY, MARCH 12 Marketers Buzz About ROI
Return on investment became the No. 1 trend for marketers to focus on this year, and social media has earned a spot in the top 10. Full Article

Kraft’s Mobile Branding Recipe
Ed Kaczmarek, director of innovation, consumer experience at Kraft Foods, discusses the branding goals of the iFood Assistant and insights into consumers’ app usage. Full Article

THURSDAY, MARCH 11 Print’s Place in Multichannel Retailing
A new eMarketer report analyzes the still-important role of the catalog in a world of online retailing. Full Article

Increasing Game Time Online
Users are spending more time playing online games, but penetration remains steady even as platforms proliferate. Full Article

WEDNESDAY, MARCH 10 Spurring Social Users to Search
Traditional media and, above all, face-to-face communication still cause the most brand and product searches, even among savvy social users. Full Article

Gen Y Goes for Online Banking
Gen Y consumers are more likely to perform a variety of financial activities online and are highly influenced by others in their choice of services. Full Article

TUESDAY, MARCH 09 Will Paid Content Put Publishing Back in the Black?
A new eMarketer report analyzes the dynamic world of paid e-book, newspaper and magazine content—and how it could be affected by the iPad. Full Article

Social Media Complicates Work-Life Balance
Most at-work Internet users consider it inappropriate but many admit to personal as well as professional social networking on the job. Full Article

MONDAY, MARCH 08 Reaching Affluents on Social Nets
Wealthy consumers who head to social sites to connect with friends may be more aloof when it comes to brands, but there is still a place for luxury social marketing. Full Article

Staying Relevant with Targeted E-Mail
Small and medium-sized businesses worldwide are looking to targeting and personalization to stand out in cluttered inboxes. Full Article

FRIDAY, MARCH 05 Socializing with the Fortune 500
Fortune 500 companies are slowly but steadily taking up activities such as Twitter and blogging, though they’re often outrun by smaller, nimbler counterparts. Full Article

Clorox App Gives Consumers Content They Want
Amanda Mahan, digital creative director at Clorox Co., discusses mobile application development and marketing. Full Article

THURSDAY, MARCH 04 Mobile Users Want Personalized Services
Two-thirds of mobile users would purchase “smart” mobile services such as shopping, news and entertainment content tailored to their needs. Full Article

B2B Online Marketers Focus on Lead Gen
With the economy picking up, business-to-business marketing will return to double-digit growth online, where lead generation is the top priority. Full Article

WEDNESDAY, MARCH 03 Boomers Slowly Warm to Mobile Web
A new eMarketer report analyzes the relationship between baby boomers and their mobile devices. Full Article

E-Commerce Sites Freshen Up to Grow Sales
With two-thirds of online retailers planning a site redesign this year, the focus is on better organization and improved SEO. Full Article

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