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UK Digital Entertainment Convergence
MARCH 2010: 19 PAGES, 25 CHARTS
The UK is still at a relatively early stage of convergence when it comes to digital entertainment such as TV shows, films, short-form video, games, music and social networking. But momentum is building.
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BRIC Mobile: Emerging Markets Mature
MARCH 2010: 29 PAGES, 50 CHARTS
Brazil, Russia, India and China share certain characteristics:
large areas
and populations, fast-growing economies and rapidly expanding
technology markets. Mobile communications have surged in recent years
as a cost-effective means of connecting consumers spread across great
geographic expanses.
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Italy Online
MARCH 2010: 14 PAGES, 26 CHARTS
eMarketer estimates that there were 26.4 million people online in Italy by the end of 2009. This figure is set to increase steadily through 2014, rising to nearly 32 million users.
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The Role of Catalogs in the Multichannel Model
MARCH 2010: 8 PAGES, 4 CHARTS
Print catalogs have advantages over other marketing tools in creating product awareness, acquiring customers and building brand loyalty, but their high production costs yield a lower ROI than e-mail or search. To compete, catalog retailers need to optimize their catalog business and shift more resources to their Web channel.
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Paid E-Publishing Content: Books, Newspapers and Magazines
MARCH 2010: 11 PAGES, 15 CHARTS
The success of Amazon.com's Kindle e-reader and online e-book store
has spawned a paid e-publishing content marketplace that has grown
rapidly in the past two years and shows no sign of slowing.
Competition from other device-makers such as Apple promises to
further stimulate what is already one of the most dynamic areas of
the digital content ecosystem.
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Boomers and Mobile Usage
MARCH 2010: 16 PAGES, 29 CHARTS
Baby boomers are on the verge of adopting smartphones and the mobile Internet. In the vanguard of this movement are younger boomers, just as they are more active Internet users. But boomers’ mobile Internet adoption rates will be similar to their social media uptake—that is, slow. They must see the benefits before they sign on.
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eMarketer Top Picks, February 2010
FEBRUARY 2010: 4 PAGES, 6 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles and interviews mentioned here.
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How Moms and Retailers Interact Online
FEBRUARY 2010: 10 PAGES, 5 CHARTS
Mothers control an estimated 80% of all household spending, and they are increasingly exercising their spending power online. Motherhood changes a woman’s shopping behavior, product needs and purchase criteria. New and experienced moms alike rely heavily on the Internet to learn about the products they need, save on purchases and connect with other moms to exchange opinions about retailers and products.
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Paid Sports Content: Let’s Go to the Video Stream
FEBRUARY 2010: 6 PAGES, 2 CHARTS
Led by the trailblazing efforts of Major League Baseball, other top US sports leagues have made huge strides in streaming live-game content on a paid basis.
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Audience Ad Targeting: Data and Privacy Issues
FEBRUARY 2010: 28 PAGES, 40 CHARTS
Growth for behaviorally targeted advertising outperformed the entire display ad bucket in 2008 and 2009. This trend will continue into 2010 and beyond, with increases in behaviorally targeted ad spending topping out at 25.9% in 2012. But the uncertainty created by several factors-most notably governmental investigations and potential regulation, but also consumer privacy complaints-will inhibit even greater spending on behavioral targeting.
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Social Media Marketing (Insight Briefs)
FEBRUARY 2010: 2 PAGES, 0 CHARTS
Every day, businesses want—and need—to know more about social media marketing. They want to know how to do it, how to measure it, how to manage it and where it’s going. This collection of seven Insight Briefs and a PowerPoint slideshow answers the most common and most pressing questions that businesses have about social media marketing.
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Where Does Social Media Fit Within an Organization? (Insight Brief)
FEBRUARY 2010: 8 PAGES, 6 CHARTS
How companies integrate social media into their organizational structures is as varied as the companies and social media sites themselves.
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Five Reasons Why Marketers Need to Have a Social Media Strategy (Insight Brief)
FEBRUARY 2010: 9 PAGES, 8 CHARTS
Social media has matured to the point that marketers are no longer asking whether it should be part of their marketing mix. The questions they are asking now are how and where they should participate.
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Social Media Marketing by the Numbers: Key Stats, Trends and Indicators (Insight Brief)
FEBRUARY 2010: 27 PAGES, 21 CHARTS
All of eMarketer’s social media forecasts in one convenient, downloadable PowerPoint slideshow—plus the latest data on how consumers and marketers are using social media.
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The Future of Social Media Marketing (Insight Brief)
FEBRUARY 2010: 8 PAGES, 0 CHARTS
In the few short years that social media has been a marketing vehicle, it has already had an enormous effect on the way companies do business.
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Social Media Misfires: How to Head Off Trouble Before It Hits (Insight Brief)
FEBRUARY 2010: 5 PAGES, 0 CHARTS
Social media is no longer an option for most businesses, and marketers across all industry categories are finding that they must incorporate the appropriate social media tools and platforms into their strategies or risk having their brands become less relevant. But the landscape surrounding the use of social media is relatively dangerous, especially for marketers used to having tight control of their brand image.
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Seven Guidelines for Achieving ROI from Social Media (Insight Brief)
FEBRUARY 2010: 11 PAGES, 5 CHARTS
Ever since its inception, social media has dazzled marketers with the allure of connecting brands with consumers on a deeper, wider level. While many companies have evolved from the toe-dipping, experimental phase and are now formulating strategies to create social interactions online, only recently has there been a serious focus on justifying the dollar and time expenditures involved. Discovering true social return on investment (ROI) has been elusive.
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10 Best Practices for Success with Social Media (Insight Brief)
FEBRUARY 2010: 14 PAGES, 7 CHARTS
In just a few short years, social media has exploded, capturing the attention of not only millions of consumers, but a large and growing share of marketers as well. However, in the race to jump on the social media bandwagon, marketers should focus on the strategies and tactics that are most likely to lead to success. This Insight Brief covers 10 best practices for social marketing.
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What You Need to Know About Earned Media (Insight Brief)
FEBRUARY 2010: 8 PAGES, 1 CHARTS
Thanks to the social Web, anyone can publish their opinions for the world to see. As a result, word-of-mouth reaches further than ever. That gives brands a tremendous opportunity. They can tap into their loyal customers and advocates to help spread their marketing messages through earned media.
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Argentina Online
FEBRUARY 2010: 10 PAGES, 24 CHARTS
In the past few years, Argentina has seen a surge in Internet usage among its population. eMarketer estimates that there were 13.4 million Internet users in 2009. While Argentina does not have the largest population in the region, it does outpace the other countries in the percent of the population online, at 32.8%. Steady growth will lead to 19.6 million users by 2013.
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Consumer Packaged Goods Sector Taps into Online Video
JANUARY 2010: 11 PAGES, 6 CHARTS
Marketers across categories are racing to take advantage of the proliferation of online video content and consumers' increasing engagement with that content. The consumer products sector is no exception.
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Boomers and Social Media
JANUARY 2010: 13 PAGES, 28 CHARTS
Creating and renewing personal connections online is the biggest draw for boomers. About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.
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UK Women: Trends in Device Use and Online Behavior
JANUARY 2010: 18 PAGES, 20 CHARTS
The advent of the Internet, wireless broadband, laptop computers, smartphones and other complex digital devices has led to many new behaviors in both men and women. Sending and receiving e-mail, for example, something unimaginable for most people 20 years ago, is now virtually universal among Web users.
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eMarketer Top Picks, January 2010
JANUARY 2010: 3 PAGES, 3 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles and interviews mentioned here.
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Boomer Demographics and Media Usage
JANUARY 2010: 15 PAGES, 27 CHARTS
Baby boomers are avid Internet users. They make up 32.5% of the US adult population and 36% of the adult online population, according to the Pew Internet & American Life Project. On a typical day, boomers account for one-third of all Internet traffic, Pew found. According to Burst Media, nearly two-thirds (62.6%) of these users spent more than five hours a week online.
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