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Social Media Marketing (Insight Briefs)
FEBRUARY 2010: 2 PAGES, 0 CHARTS
Every day, businesses want—and need—to know more about social media marketing. They want to know how to do it, how to measure it, how to manage it and where it’s going. This collection of seven Insight Briefs and a PowerPoint slideshow answers the most common and most pressing questions that businesses have about social media marketing.
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Social Media Marketing by the Numbers: Key Stats, Trends and Indicators (Insight Brief)
FEBRUARY 2010: 27 PAGES, 21 CHARTS
All of eMarketer’s social media forecasts in one convenient, downloadable PowerPoint slideshow—plus the latest data on how consumers and marketers are using social media.
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Social Media Misfires: How to Head Off Trouble Before It Hits (Insight Brief)
FEBRUARY 2010: 5 PAGES, 0 CHARTS
Social media is no longer an option for most businesses, and marketers across all industry categories are finding that they must incorporate the appropriate social media tools and platforms into their strategies or risk having their brands become less relevant. But the landscape surrounding the use of social media is relatively dangerous, especially for marketers used to having tight control of their brand image.
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What You Need to Know About Earned Media (Insight Brief)
FEBRUARY 2010: 8 PAGES, 1 CHARTS
Thanks to the social Web, anyone can publish their opinions for the world to see. As a result, word-of-mouth reaches further than ever. That gives brands a tremendous opportunity. They can tap into their loyal customers and advocates to help spread their marketing messages through earned media.
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The Future of Social Media Marketing (Insight Brief)
FEBRUARY 2010: 8 PAGES, 0 CHARTS
In the few short years that social media has been a marketing vehicle, it has already had an enormous effect on the way companies do business.
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Where Does Social Media Fit Within an Organization? (Insight Brief)
FEBRUARY 2010: 8 PAGES, 6 CHARTS
How companies integrate social media into their organizational structures is as varied as the companies and social media sites themselves.
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10 Best Practices for Success with Social Media (Insight Brief)
FEBRUARY 2010: 14 PAGES, 7 CHARTS
In just a few short years, social media has exploded, capturing the attention of not only millions of consumers, but a large and growing share of marketers as well. However, in the race to jump on the social media bandwagon, marketers should focus on the strategies and tactics that are most likely to lead to success. This Insight Brief covers 10 best practices for social marketing.
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Seven Guidelines for Achieving ROI from Social Media (Insight Brief)
FEBRUARY 2010: 11 PAGES, 5 CHARTS
Ever since its inception, social media has dazzled marketers with the allure of connecting brands with consumers on a deeper, wider level. While many companies have evolved from the toe-dipping, experimental phase and are now formulating strategies to create social interactions online, only recently has there been a serious focus on justifying the dollar and time expenditures involved. Discovering true social return on investment (ROI) has been elusive.
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Five Reasons Why Marketers Need to Have a Social Media Strategy (Insight Brief)
FEBRUARY 2010: 9 PAGES, 8 CHARTS
Social media has matured to the point that marketers are no longer asking whether it should be part of their marketing mix. The questions they are asking now are how and where they should participate.
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Argentina Online
FEBRUARY 2010: 10 PAGES, 24 CHARTS
In the past few years, Argentina has seen a surge in Internet usage among its population. eMarketer estimates that there were 13.4 million Internet users in 2009. While Argentina does not have the largest population in the region, it does outpace the other countries in the percent of the population online, at 32.8%. Steady growth will lead to 19.6 million users by 2013.
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Consumer Packaged Goods Sector Taps into Online Video
JANUARY 2010: 11 PAGES, 6 CHARTS
Marketers across categories are racing to take advantage of the proliferation of online video content and consumers' increasing engagement with that content. The consumer products sector is no exception.
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Boomers and Social Media
JANUARY 2010: 13 PAGES, 28 CHARTS
Creating and renewing personal connections online is the biggest draw for boomers. About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.
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UK Women: Trends in Device Use and Online Behavior
JANUARY 2010: 18 PAGES, 20 CHARTS
The advent of the Internet, wireless broadband, laptop computers, smartphones and other complex digital devices has led to many new behaviors in both men and women. Sending and receiving e-mail, for example, something unimaginable for most people 20 years ago, is now virtually universal among Web users.
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eMarketer Top Picks, January 2010
JANUARY 2010: 3 PAGES, 3 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles and interviews mentioned here.
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Boomer Demographics and Media Usage
JANUARY 2010: 15 PAGES, 27 CHARTS
Baby boomers are avid Internet users. They make up 32.5% of the US adult population and 36% of the adult online population, according to the Pew Internet & American Life Project. On a typical day, boomers account for one-third of all Internet traffic, Pew found. According to Burst Media, nearly two-thirds (62.6%) of these users spent more than five hours a week online.
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Paid Music Content: The Answer Is Blowin’ in the Cloud
JANUARY 2010: 9 PAGES, 6 CHARTS
In its struggle to regain its footing, the US recorded music industry has tried many business approaches, including a la carte downloads, subscription services, ringtones and ad-supported streaming. With the exception of Apple’s successful iTunes Store, no digital music service has delivered enough revenue to create a healthy, well-balanced market.
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Always-On Mobile Devices and Networks: New Opportunities to Reach Consumers
JANUARY 2010: 25 PAGES, 34 CHARTS
The portability of content from device to device represents the future of media consumption. However, the devices themselves continue to shift, partially in response to the evolving electronics landscape and partially as a result of changing consumer preferences.
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Buy Online, Pick Up In-Store
DECEMBER 2009: 9 PAGES, 7 CHARTS
While only a small number of multichannel retailers allow customers to buy online and pick up in-store, a majority of online consumers rate this service as important. Consumers avoid shipping fees, see and touch products before taking them home, and satisfy a need for immediate gratification when the product is in stock.
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Shop In-Store, Look Up Online
DECEMBER 2009: 9 PAGES, 3 CHARTS
Many multichannel retailers provide their store employees with Web-enabled point-of-sale terminals to help customers place orders. Others have in-store kiosks that give customers the same capability. The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store. Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.
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China Online
DECEMBER 2009: 16 PAGES, 23 CHARTS
Internet usage in China has been expanding rapidly in the past year, with several research firms agreeing that the country has passed the 300 million Internet user mark in 2009. In doing so, China has become the top country in the world by number of Internet users. eMarketer estimates that the number of Internet users in China will surpass the entire population of the US in 2009, at 396 million.
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Social Network Ad Spending: 2010 Outlook
DECEMBER 2009: 25 PAGES, 37 CHARTS
2009 will end with major shifts in social network advertising spending. Facebook, at 350 million users worldwide, is the premier destination for marketers in the US and many worldwide markets. It will surpass its former rival, MySpace, in ad revenues in 2010. In total, marketers will spend $2.2 billion to advertise on social networks worldwide in 2009, with $1.2 billion in spending in the US. In 2010, Facebook will account for nearly one-quarter of all social network ad spending worldwide, up from 20% in 2009.
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Paid Video Content: Focus on Movies and TV
DECEMBER 2009: 7 PAGES, 9 CHARTS
Online video has become so prominent that many users associate Web surfing with watching clips, games, shows and movies on popular sharing sites and content portals. YouTube is a mass medium, attracting upwards of 100 million unique visitors per month who flock to the site for everything from amateur homemade clips to sports highlights.
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eMarketer Top Picks, December 2009
DECEMBER 2009: 4 PAGES, 7 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles, interviews and videos mentioned here.
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CPG Marketers Deploy Online Loyalty Programs
DECEMBER 2009: 7 PAGES, 5 CHARTS
Today’s consumer packaged goods (CPG) marketers employ a host of digital relationship marketing initiatives to help create lifetime loyalty. The insights gleaned from these efforts often guide product development, marketing communications and retail promotion strategies. As less-expensive store brands continue to erode CPG brands’ market share, strengthening loyalty programs and deriving critical intelligence from them is a key priority.
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US Advertising Spending
DECEMBER 2009: 34 PAGES, 31 CHARTS
Spending for US online advertising will decrease in 2009 by 4.6%—the first drop since 2002. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010.
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