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UK Online Advertising: Spending and Trends
JULY 2009: 21 PAGES, 40 CHARTS
Growth in UK online ad spending will be just 0.9% this year. But Internet spending will regain momentum in 2010 and approach 10% in 2011.
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Hispanics Online: Young, Mobile and Bilingual
JUNE 2009: 22 PAGES, 45 CHARTS
eMarketer estimates there will be nearly 23 million Hispanics online in 2009, or 12.3% of the US Internet population, growing to 13.9% in 2013.
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Retail E-Commerce Forecast: Cautious Optimism
JUNE 2009: 15 PAGES, 26 CHARTS
US retail e-commerce sales (excluding travel) will total $132 billion in 2009, down 0.4% from 2008. But expect a rebound in 2010.
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Green E-Commerce: Gaining Momentum
JUNE 2009: 15 PAGES, 14 CHARTS
The Internet is becoming eco-friendly: 35% of consumers think online shopping is better for the environment than store shopping.
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Digital Entertainment Meets Social Media
JUNE 2009: 21 PAGES, 23 CHARTS
The music, film and video game industries are adopting new business models centered on digital content and distribution. Note: Next-Generation Report—available only to Total Access subscribers.
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eMarketer Top Picks, June 2009
JUNE 2009: 4 PAGES, 3 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles, interviews and videos mentioned here.
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Mobile Applications: Moving Beyond Apple
JUNE 2009: 20 PAGES, 22 CHARTS
iPhone apps have jolted the mobile advertising market and paved the way for paid branded applications.
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Moms Online: More Influential than Ever
JUNE 2009: 22 PAGES, 33 CHARTS
The Internet is an integral part of the lives of 34 million mothers in the US, and 70% of them made a purchase online in the past 12 months.
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Italy and Spain Online: Young, Affluent Users Dominate
MAY 2009: 10 PAGES, 17 CHARTS
eMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide, but lag much of Western Europe.
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Germany Online: Europe's Biggest E-Commerce Market Comes of Age
MAY 2009: 9 PAGES, 14 CHARTS
Germany has Europe’s largest Internet population, but its progress toward e-commerce has been disappointing. Fortunately, the situation has changed.
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France Online: Where Brand Matters
MAY 2009: 11 PAGES, 8 CHARTS
The strategies developed by French brands to engage consumers online are relevant, to varying degrees, throughout the world.
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Kids and Teens: Growing Up Virtual
MAY 2009: 22 PAGES, 29 CHARTS
In 2008, an estimated 8 million US children and teens visited virtual worlds on a regular basis, and that audience is expected to grow over 15 million by 2013.
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Affluents Online: Living the Luxe Life in Private
MAY 2009: 22 PAGES, 47 CHARTS
Affluent Internet users are more active than ever. In early 2009, over 50 million people with household incomes of $100,000 or more were online.
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Getting and Keeping Customers: Search and E-Mail Tactics
MAY 2009: 15 PAGES, 27 CHARTS
As the economy softens, marketers are being asked to do more with smaller budgets. They are turning to the Internet to get the job done.
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eMarketer Top Picks, May 2009
MAY 2009: 4 PAGES, 5 CHARTS
A summary of our editors’ top choices for the last month. This quick read includes case studies from the auto, pharmaceutical, restaurant and packaged goods industries. Plus a sneak peak at two reports, E-Commerce in a Recession: The Impact on Consumers and Retailers and US Advertising Spending: The New Reality.
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E-Commerce in a Recession: The Impact on Consumers and Retailers
MAY 2009: 14 PAGES, 22 CHARTS
After years of double-digit growth, eMarketer forecasts that continued recessionary pressure will cause online sales to contract by 0.4% in 2009.
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UK Social Media: Joining the Conversation
APRIL 2009: 24 PAGES, 34 CHARTS
Social media is finally taking off in the UK. eMarketer estimates that 39% of UK Internet users will use social networks at least once per month in 2009.
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The Blogosphere: A-Twitter with Activity
APRIL 2009: 21 PAGES, 36 CHARTS
No longer a niche. In 2009 96.6 million US Internet users, representing 48.5% of the population, read a blog at least once per month, and their numbers are growing.
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Men Online
APRIL 2009: 16 PAGES, 38 CHARTS
US men are in the minority online. Currently, 96 million males are Internet users, compared with 103 million females. eMarketer estimates that the number of men online will reach 106 million in 2013.
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US Advertising Spending: The New Reality
APRIL 2009: 34 PAGES, 33 CHARTS
eMarketer projects that the online share of ad dollars will continue to grow at least 1 percentage point every year, rising from nearly 10% in 2009 to slightly more than 15% in 2013.
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eMarketer Top Picks, April 2009
APRIL 2009: 4 PAGES, 7 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles, interviews and videos mentioned here.
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Mobile Advertising and Usage
APRIL 2009: 19 PAGES, 40 CHARTS
At long last mobile is catching up with its hype. eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013.
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Personalized Product Recommendations: Predicting Shoppers’ Needs
MARCH 2009: 15 PAGES, 16 CHARTS
Personalized recommendations help online shoppers discover products amid a sometimes overwhelming selection. But only a minority of online retailers use recommendation systems—even though those that do report sales increases of 10% or more, as well as higher customer engagement and loyalty.
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Consumer Magazines: Rethinking Paper and Pixels
MARCH 2009: 16 PAGES, 18 CHARTS
eMarketer estimates consumer magazine print ad spending in 2008 was down 7.1% to $13 billion. And 2009 ad spending is expected to drop a further 16.2%.
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Social Networking Worldwide: Ad Spending and Usage
MARCH 2009: 27 PAGES, 45 CHARTS
eMarketer estimates $2.3 billion will be spent to advertise on social networks worldwide in 2009. A 17% increase over 2008, but only half the growth rate previously estimated.
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