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Online Holiday Shopping Preview: What Retailers Need to Know
AUGUST 2010: 13 PAGES, 10 CHARTS
Despite signs that the economic recovery is losing steam, the outlook for online holiday sales remains upbeat. Still, the uncertain economy does pose complex challenges for retailers’ holiday season preparations. How they manage inventory will be a critical success factor, so smart retailers are working more closely with supply-channel partners to deal with different consumer-demand scenarios.
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Mobile Content: Games, Music and Video Take to the Cloud
AUGUST 2010: 26 PAGES, 46 CHARTS
Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
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DTC Pharmaceutical Marketing Online: A Slow Shift to Digital
AUGUST 2010: 20 PAGES, 26 CHARTS
The pharmaceutical industry is one of the largest US advertisers. In spite of shifting regulatory hurdles and economic malaise, direct-to-consumer (DTC) ad spending on prescription drugs increased in 2009, largely on the strength of blockbuster brand promotion in traditional mass-market media.
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Worldwide Social Network Ad Spending: A Rising Tide
AUGUST 2010: 21 PAGES, 25 CHARTS
Social network advertising is getting renewed attention in 2010. Ad spending on social destinations in the US will reach $1.7 billion this year and cross the $2 billion mark in 2011, according to eMarketer’s most recent forecast. In addition, spending is growing quickly outside the US. Worldwide, $4.3 billion will be spent on social networks in 2011, a 29% boost from this year’s expected $3.3 billion.
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Top Picks, August 2010
AUGUST 2010: 4 PAGES, 6 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles and interviews mentioned here.
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Mexico Online
AUGUST 2010: 16 PAGES, 34 CHARTS
Mexico’s economy follows that of the US closely. According to the Economist Intelligence Unit, real GDP in Mexico experienced a 6.6% drop from 2008 to 2009 and only a partial recovery during 2009 (4.6%). Advertising spending across traditional media followed a similar track, according to several researchers, but is expected to bounce back faster than total GDP in the future.
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Marketing Online to Teens: Girls Shop with a Social Twist
AUGUST 2010: 12 PAGES, 11 CHARTS
In 2009 nearly half of all teen internet users bought goods such as apparel, books and music online. An even higher percentage would have made such purchases had they more spending money and access to a credit card. Several payment alternatives like debit cards and student accounts not only enable teens to buy on the web but also let parents set spending limits and monitor payment activity. Yet rather than offer these options, many retailers seem content to drive online teenagers to their physical stores.
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UK B2C Ecommerce: Consolidating the Gains
JULY 2010: 21 PAGES, 33 CHARTS
eMarketer estimates that over two-thirds of UK internet users ages 14 and older will buy something online at least once per month in 2010. Between 2011 and 2014, the number of monthly online buyers will rise from 27.2 million to 30.8 million.
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Video Content and Syndication: Long-Form Content on the Rise
JULY 2010: 24 PAGES, 43 CHARTS
Online video viewership has increased steadily in the US in the past several years, and eMarketer’s forecasts call for continued growth through at least 2014.
A growing portion of the video audience is watching TV shows and movies online, reflecting a shift in the content mix from short user-generated clips to full-length professional content. This shift is the result of a confluence of factors, including the greater availability of long-form content, the popularity of venues such as Hulu and broadcast TV sites, technology developments and internet users’ growing comfort with online video. Sports programming is also moving swiftly into this realm, with mega-events such as the Olympics, March Madness and the World Cup reaching tens of millions of viewers through live streaming.
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Online Healthcare Empowers Consumers
JULY 2010: 18 PAGES, 31 CHARTS
Healthcare consumers go online for an increasing variety of
healthcare information and services, including looking for doctors,
researching medicines, sharing personal health details and tracking
health conditions for themselves and their loved ones. Because of
this high level of engagement, consumers have become more involved in
their own care and are rejecting mass communications in favor of a
more personalized approach.
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Top Picks, July 2010
JULY 2010: 4 PAGES, 5 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles and interviews mentioned here.
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CPG Marketers Target Hispanic Shoppers In-Store and Online
JULY 2010: 11 PAGES, 12 CHARTS
Hispanics go online to socialize, research new products and find good deals—more so than many other groups. In 2010, Hispanics will spend $125 billion on consumer packaged goods products, accounting for 11.8% of all CPG spending, according to Nielsen. These factors create a lucrative opportunity for CPG suppliers that want a closer connection with this dynamic demographic.
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Worldwide Ad Spending
JULY 2010: 12 PAGES, 18 CHARTS
The global economy took a severe hit in 2009, but the online
advertising market proved resistant to the effects of the recession.
Unlike spending on all other major media, online advertising spending
increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad
spending set to reach $61.8 billion worldwide in 2010.
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Central and Eastern Europe Online
JULY 2010: 13 PAGES, 22 CHARTS
An often overlooked developing region, Central and Eastern Europe is usually lumped into one of two categories: the larger sphere of Europe or that of Russia. But it is a unique and burgeoning market of advanced internet users, infrastructure opportunities and consumers eager to access the same internet as more mature markets to the West.
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Kids and Teens: Mobile Everywhere
JUNE 2010: 18 PAGES, 38 CHARTS
For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone. That is changing, though, as mobile phones are nearly ubiquitous among teens. And the tween audience—roughly ages 8 to 11—is not far behind. According to some researchers, the percentage of tweens owning a phone has nearly doubled in five years.
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Mobile Shopping from In-Store: A Potential Game Changer
JUNE 2010: 10 PAGES, 5 CHARTS
Mobile shopping from in-store is just beginning to achieve its vast
potential. The promise for consumers is an interactive and
personalized store experience like nothing before. Currently, in-
store mobile shoppers can easily retrieve customer product reviews.
In the future, they will receive promotions based on their past
purchase history and what they are interested in at the moment.
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Top Picks, June 2010
JUNE 2010: 4 PAGES, 8 CHARTS
This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles and interviews mentioned here.
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Hispanic Mobile Users and Usage
JUNE 2010: 17 PAGES, 31 CHARTS
Hispanics love their mobile phones and take them everywhere—more than non-Hispanic whites and, in many cases, more than blacks. Marketers who are just turning to mobile will find a market well ahead of them.
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UK Online Advertising: Spending and Trends
JUNE 2010: 24 PAGES, 43 CHARTS
Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008.
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Automotive Mobile Marketing Shifts Gears
JUNE 2010: 15 PAGES, 6 CHARTS
Automotive marketers face plenty of challenges in trying to connect with prospective car buyers: the global recession, the disappearance of storied brands, and ever more discerning and well-informed consumers. Add to these challenges that people buy a new car only every three to four years and it’s clear that generating—and maintaining—brand and model awareness, consideration and purchase intent can be a long road.
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US Ad Spending: How Big Is the Bounceback?
JUNE 2010: 34 PAGES, 51 CHARTS
eMarketer estimates that US online advertising spending will reach $25.1 billion in 2010, representing 10.8% growth over last year. Relatively healthy economic gains, along with the ongoing shift of marketing dollars from traditional to digital media, have contributed to the double-digit increase.
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Social Gaming: Virtual Crops Yield Real Profits
JUNE 2010: 13 PAGES, 22 CHARTS
One of the many ways Facebook users interact with one another is through a new generation of social games led by FarmVille. The application allows users to simulate real-world farming by growing crops and raising livestock. The runaway success of FarmVille and other social games such as Zoo World, Happy Aquarium, Pet Society and Restaurant City has spawned an industry that generated an estimated $725 million in the US alone in 2009 and is expected to triple by 2012.
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Brand Interactions on Social Networks
JUNE 2010: 22 PAGES, 40 CHARTS
The social networking audience in the US has reached critical mass.
Marketers have been chasing this all-important audience for several
years, using banner ads, branded pages, homepage takeovers, targeted
text ads and search keyword buys. Whether consumers notice, or care,
has been a big question in social media marketing.
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B2B Social Media Marketing Heats Up
MAY 2010: 17 PAGES, 30 CHARTS
Business-to-business (B2B) social media marketing spending is set to explode over the next five years. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.
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Hispanics Online: Demographics and Media Usage
MAY 2010: 24 PAGES, 54 CHARTS
The Internet is a mainstream medium among US Hispanics. In 2010, 29.6 million Hispanics will go online at least once a month. By 2014, 39.2 million Hispanics will be online, representing 70% of this population.
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