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October 20, 2014

Announcing the eMarketer Retail Weekly Newsletter. Sign up in time for the next issue.
YouTube Content Creator Channels Help Marketers Get in on the Right Action

YouTube's unmatched range of content means marketers can find nearly every interest group and demographic among the site's visitors. The top content creators on YouTube have their own channels, and that structure gives marketers a distinct focus for ad placement. According to a new eMarketer report, the value of these specific content creators and their channels is their ability to give marketers a worthy mix of context and audience. Full Article

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Last Chance to Register: Marketer's Guide to High Converting Social Campaigns

What's stopping brands from getting the most out of their social advertising strategies? Join AdRoll's Senior Director of Marketing, Jackie Lamping, and Percolate's Director of Growth, Chris Bolman, as they share strategies for unlocking social ROI on Facebook and Twitter. Register today!


Branches Still Trump Digital for Banking ... Sometimes

Consumers are still most likely to go to a branch to conduct banking activities, but when it comes to frequency, online banking wins in weekly usage—by a long shot. Even mobile banking—not nearly as popular as online or physical, likely a result of security concerns—tops the branch in weekly usage.
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New York Digital Collective is Nov. 5, 2014

Please join us for the New York Digital Collective, an exclusive, regionally driven, peer-to-peer event that facilitates and fuels networking opportunities. Meet with fellow executives in the digital marketing space, exchange ideas and share best practices. Request your invitation today.

Europe's Online Video Market Poised for Further Growth

As Netflix expands in Europe, avid consumers are watching more video than ever before, boosting associated revenues to new highs. Most of the revenue growth in Europe will be associated with online subscription video-on-demand and ad-supported video. Full Article

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October 21-22, 2014, London, United Kingdom
eMarketer is a research partner of ad:tech London.
October 26-28, 2014, Atlanta, GA
eMarketer is the official research partner of iMedia Breakthrough Summit.


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