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July 25, 2014

Could Beacons Push People off the Couch and to the Store?

Even though most implementations using Bluetooth low energy are still in the experimental phase, beacons have emerged as a topic of interest in 2014. According to a new eMarketer report, improving the in-store experience and collecting consumer data are two reasons for the buzz surrounding beacons.
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10 Warning Signs of Outdated Marketing Analytics

Do you know which aspects of your marketing analytics could be holding you back? Download this success guide to discover ten limitations of marketing analytics approaches and see if you're ready to take on today's continuously-connected customer. Download Now!


Social TV Effort Is No Sweat for Clorox Bleach

Following last year's "Bleachable Moments" social TV effort success with ABC's "The Bachelorette," Clorox Bleach went at it again with extensions on Twitter, allowing fans to vote. Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer about the effectiveness of social TV for consumer packaged goods brands. Full Article



Molly Steinkrauss
Associate Director, Marketing Communications
The Clorox Company

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California Back to School returns September 3-5, 2014

The largest digital event of the year is the Digital Collective's national gathering, Back to School. Members from five regional groups will meet in Palo Alto, CA for 2½ days to tour some of the most innovative companies, meet with executives, network & share best practices. Request your invitation today.

New Delivery Options Let Western Europe's Shoppers Have It Their Way

The habits and preferences of internet and mobile device users in Western Europe are driving retailers to embrace new delivery options, according to a new eMarketer report. That's leading to rapid advances in click-and-collect, for example, and the availability of local pickup points, including lockers. And retailers that offer digital shoppers a range of delivery speeds and costs can gain a competitive advantage. Full Article

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