Mobile video ads can be effective and valuable for many marketers, and eMarketer estimates that video will also command a large portion of ad spending allocated to digital. Publishers and advertisers are becoming more comfortable selling and buying mobile video programmatically, per research.

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February 10, 2016

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Mobile Video Advertisers Demand More Inventory

Mobile video ads can be effective and valuable for many marketers, and eMarketer estimates that video will also command a large portion of ad spending allocated to digital. Publishers and advertisers are becoming more comfortable selling and buying mobile video programmatically, per research. Full Article

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eCommerce Benchmark eBook for 2016

Be updated on the latest retail benchmarks and see how you stack up to your competitors. Access data from over 65 million orders across over 120,000 eCommerce stores. Download eBook Now


Loyalty Program Memberships Climb, but Participation Wanes

Memberships in loyalty programs are expanding rapidly while active participation in programs is falling. The reason is simple: Although the barriers to joining programs are lower than ever, most programs are undifferentiated and rely largely on discounts. Full Article

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eMarketer Webinar: Lessons from Holiday Shopping 2015

eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. What were the final results? What do retailers need to know about changing consumer behaviors to keep up in 2016? We'll answer these questions and more in our upcoming webinar. Reserve my seat.

PCs Win for Financial Activities in Canada

Internet users in Canada still prefer conducting finance-related digital activities on desktops and laptops, according to RateHub. Eighty-two percent of users on the RateHub network use them, far ahead of the share using mobile devices. Full Article

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