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September 4, 2015

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Netflix Original Content Wins Over Viewers

Netflix's original content is no longer all that new—and according to research, it's caught on with viewers. Between February 2014 and August 2015, the share of US Netflix users who didn't watch any original content dropped by one-third. Full Article

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Rocket science won't help. But cross-channel marketing will.

When it comes to digital experiences, knowing when to be there for your customers and when to back off takes more than just a hunch. This Adobe marketing guide explains how to navigate the evolving marketplace with confidence and build deeper relationships with your customers. Download now>


Data Drives Programmatic Advertising In-House and Draws Publishers Together

Many companies are restructuring their data and programmatic strategies to keep up with the ever-changing programmatic space. John Nardone, CEO of ad serving and online technology platform Flashtalking, recently spoke with eMarketer's Lauren Fisher about the increasingly critical role data is playing in the programmatic ecosystem and how it is driving multiple trends such as brands taking programmatic in-house and publishers looking to co-op first-party data. Full Article



John Nardone
CEO
Flashtalking

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Join eMarketer and digital marketing's industry leaders and innovators for two days exploring the digiconomy at dmexco 2015.

Visit eMarketer's exhibitor booth and don't miss Geoff Ramsey as he debunks myths, highlights insights and trends, and explores the best ways to get the attention of the most elusive of today's consumers. More Information Here

Consumers in France Wary of Data Collection and Sharing

France's adult internet users worry about brands collecting and using their personal data. Yet one-third will readily give such details in exchange for relevant services or discounts.
Full Article

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EVENTS

September 13-16, 2015, Coronado, CA
eMarketer is a research partner of the 2015 iMedia Brand Summit.
September 16-17, 2015, Cologne, Germany
eMarketer will be an exhibitor at the dmexco Conference 2015. Geoff Ramsey will be a keynote presenter. Read more about eMarketer at dmexco and schedule a meeting.
September 23-25, 2015, Miami, FL
eMarketer is a research partner of Festival of Media LatAm.

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