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July 31, 2015

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How Many Smartphone Users Are Officially Addicted?

Smartphone users may be bigger addicts than they think, as the majority check their phones at least a few times an hour. Recent research finds that nearly half of owners can't imagine life without their smartphones, and more than two in five get anxious about the thought of losing them for just a day.
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Make Your Customer Data Even More Valuable

Marketers want to find their best customers and reach them across the web, but need to know more about them. Learn who to partner with to maximize the value of your customer data with extensive insights that will drive efficient and effective marketing. Download our white paper today!


Why Marketers Are Wrong to Be Hung Up on Mobile Measurement

Marketers continue to grapple with questions and concerns about mobile measurement. Yet some of those concerns stem from misconceptions about mobile measurement capabilities and data availability. Craig Palli, chief strategy officer at mobile marketing technology provider Fiksu, spoke with eMarketer about where marketers are getting things wrong with mobile and why several common misconceptions about mobile advertising persist. Full Article



Craig Palli
Chief Strategy Officer
Fiksu

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How to Master Remarketing in an Omnichannel World

Right now, prospects are visiting your website and calling into your contact center. Most of them won't convert. In a week, 40% will lose interest. Download the MAKING IT WORK: Mastering Remarketing in an Omnichannel World eBook to learn how to quickly re-engage hot leads and prospects, across multiple channels!

Execs Worry Over Audience Delivery via Digital, Mobile and Social

There's no doubt that advertisers are funneling money into digital, mobile and social. However, recent research suggests they're still struggling to deliver audience across these channels—and many are turning to technology, such as programmatic tools, for help. Full Article

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