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October 24, 2014

Bitcoin: Will Consumers Say, 'Show Me the Virtual Money'?

Even as announcements and media attention help increase awareness of Bitcoin among consumers, many struggle to understand why they should use it instead of another form of digital payment. Specifically, concerns around price volatility and security are keeping many potential users on the sidelines, according to a new eMarketer report. Full Article

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Free Report: Combating Fraud in Online Advertising

Written by our data scientists, this white paper defines bot activity, discusses the challenges it presents, and describes the solutions available. With clear definitions, examples, and courses of action, it offers indispensable insights into the real story of ad fraud today. Download white paper

Real-Time Marketing Requires Patience and Listening

The definition of real-time marketing continues to evolve, leaving marketers unsure just how swiftly they should be hooking into major cultural moments. In an interview with eMarketer, Joe McCaffrey, planning director and head of social at digital agency Huge, discusses real-time social marketing and attribution modeling. Full Article

Joe McCaffrey
Planning Director and Head of Social

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New York Digital Collective is Nov. 5, 2014

Please join us for the New York Digital Collective, an exclusive, regionally driven, peer-to-peer event that facilitates and fuels networking opportunities. Meet with fellow executives in the digital marketing space, exchange ideas and share best practices. Request your invitation today.

Millennials' Social Shares Don't Stop with the Post

Millennials are more likely than the general population to share digital content via social, and their posts don't go unnoticed by peers. Nearly two-thirds of 18- to 34-year-olds are at least somewhat likely to make a purchase based on content shared by a friend on social. Among the population as a whole, social chatter is becoming more influential on purchasing and consumption decisions. Full Article

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October 26-28, 2014, Atlanta, GA
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