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Mobile Video's Growing Audience Lures Advertiser Investment
US consumers on smartphones and tablets are increasingly using the devices to view videos, and advertisers are beginning to meet them there, capitalizing on some of mobile video's unique capabilities. But according to a new eMarketer report, even as investment in the channel rises fast, it will remain a small share of digital ad dollars.
Full Article 
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Don't fall prey to familiar, but outdated tactics. This new guide offers actionable insight for evolving your campaigns to the right-time, right-channel experience consumers expect. Download this guide to join a new era of marketing that will drive significant increases in performance and revenue.
Download Now!
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Why Denny's Went Native for Baconalia John Dillon, vice president of marketing at Denny's, spoke with eMarketer about the restaurant chain's native video ads dedicated to the love of bacon. Full Article
John Dillon
Vice President, Marketing
Denny's
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Marketers can now move faster, lower implementation costs and speed site performance. Read the report and learn how to:
- Become more efficient in processes
- Simplify complex reporting
- Plan for long-term success
Increase marketing effectiveness with tag management --
Download the Forrester Report Now.
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eMARKETER EVENTS
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May 14, 2013, Boston, MA eMarketer's Noah Elkin will be delivering a presentation titled "Key Digital Trends For 2013 And Beyond"
May 16, 2013, New York, NY eMarketer's Noah Elkin will be delivering a presentation titled "Key Digital Trends For 2013 And Beyond"
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