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May 29, 2015

In US CPG Industry, Programmatic's Becoming an Automatic Buy

The US consumer packaged goods (CPG) and consumer product industry's advertising spending on digital media will hit $4.97 billion in 2015 and steadily increase to $8.17 billion by 2019. Despite lower advertising budgets overall at some of the largest multinational CPG companies, the digital side of ad budgets will increase by double-digit percentages for the next four years, with mobile, programmatic and video the biggest buzzwords. Full Article

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#AnalyticsWeek – June 8th – 11th!

NetElixir, a leader in digital marketing, will be hosting a search marketing webinar series, #AnalyticsWeek, on June 8th-11th. From the basics to expert strategies, this webinar series will be sure to teach you something you don't know about web analytics. Register here for #AnalyticsWeek!


Delve Behind the Data to Understand the Economic Power of US Hispanics

The rapid growth in the US Hispanic population has made the demographic increasingly important to retailers. Carlos Garcia, senior vice president of multicultural at GfK Media, spoke with eMarketer about the importance of getting the message right and understanding the culture well enough to do so.
Full Article



Carlos Garcia
Senior Vice President, Multicultural
GfK Media

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Just released! "Digital Ad Spending Benchmarks by Industry: The Complete eMarketer Series for 2015"

Featuring eMarketer's latest insights for these industries: automotive, CPG, financial services, healthcare and pharma, media and entertainment, retail, telecom and computing products and consumer electronics, and travel. Get your free executive summary now.

Mobile Ad Spend Takes Off Slowly in Travel Industry

Digital ad spending by the US travel industry will reach $4.85 billion in 2015, a 15.4% increase over 2014 that reflects a healthier US economic climate and an increasingly competitive digital marketing environment. Travel industry digital ad spending overwhelmingly focuses on direct response, rather than branding, objectives, and mobile advertising is a critical area of investment for many travel marketers. Full Article

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RECENT ARTICLES

EVENTS

June 3, 2015, London, UK
The Mobile Kingdom: How the UK Is Leading the World to a Mobile Future. eMarketer's chairman, Geoff Ramsey, will unveil brand new eMarketer data on mobile usage and spending and share the most important mobile consumer behavior trends in the UK.
June 4-5, 2015, Biarritz, France
eMarketer chairman, Geoff Ramsey, will present on Market Insights and Digital Trends for 2015.
June 7-9, 2015, Deer Valley, UT
eMarketer senior analyst Cathy Boyle will be presenting at Mobilenomics.


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