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October 30, 2014

Where's the Mobile Ad Money Coming From Next Year?

The rapid growth in mobile ad spending isn't stopping, and additional mobile dollars will come at the expense of print, TV and digital display ads in the coming year. Whether advertisers put their mobile dollars toward smartphone or tablet ads depends on what they're trying to achieve. Smartphones are better at delivering results, audience and targeting, while tablets are tops for engagement and user experience.
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Build Customer Loyalty through Email Marketing

Does your loyalty strategy deliver upon your forecasted engagement and sales metrics? Given that it costs 5x more to acquire a customer then it does to keep a current one, savvy marketers measure, segment and automate to generate the maximum ROI. Learn how and see numerous examples. Download the whitepaper! Advertisement


Healthcare Marketing to Gen X: Take an Omnichannel Approach

Marketers have glossed over Gen X because of its relatively small size. But Gen Xers are a powerful and unique consumer group—and will be even more important to healthcare marketers as they grow older. According to a new eMarketer report, Gen Xers show hybrid online-offline media behaviors when evaluating health-related sources. Full Article

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Maximize your mobile marketing with analytics.

When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don't. The Aberdeen Group report on mobile analytics provides insights into increasing brand awareness, boosting average order value, and raising marketing ROI. Download now>

Agency Planners Find Room for Digital Place-Based Media

More agency planners are including digital place-based (DPB) media in their approved and executed media plans. Demographic targeting and connecting with consumers on the path to purchase are the top reasons planners use DPB media. But challenges exist, with measurement issues the top hurdles. Full Article

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