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May 16, 2012

Mobile Phone Shoppers Show Growing Preference for Text Marketing

Increased mobile phone penetration has given more people the ability to shop and make purchases on the go. A recent survey found that one in five respondents had used their phone to buy something online. And a growing number of people saw the value in texts that alerted them to a sale, promotion or other marketing message. Full Article

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10 Steps to the Right Landing Page Platform

Launching conversion-ready landing pages is easy with the right solution. This 10-step guide contains everything you need to know about choosing the right landing page platform, including:

  • Mapping requirements to platform capabilities
  • Planning for growth
  • Integration, publishing and testing
Get your free guide now!


TV Viewers Carry the Conversation to Social Networks

The pairing of social media use and television watching has given rise to social TV. Viewers are now heading online to have conversations about their favorite shows, as well as seeking out new programs through recommendations from their social networks. Full Article

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All 10 of the Top 10 National Advertisers
Are eMarketer Clients

Mobile Social Network Usage Catches Fire in France

eMarketer estimates that the popularity in France of social networking via mobile devices will increase significantly, and by 2013, account for almost half of total social network users. Several factors will contribute to this popularity: an increase in smartphone penetration, younger demographic uptake and mobile site optimization. Full Article

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eMARKETER EVENTS

September 13-14, 2012, Palo Alto, California
eMarketer CEO Geoff Ramsey will be moderating this event.


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