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October 2, 2014

CPG and Programmatic: Big Data Is a Big Deal

Consumer packaged goods brands are awash in consumer data. That is the fuel for the programmatic engine that powers more targeted ad buys and gives them the ability to do things like respond in real time, according to a new eMarketer report. But corralling that data requires extra work, and automated processes require expertise and manpower. Full Article

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The Future of Content Marketing

Join Brightcove and the Content Marketing Institute for a live video conversation discussing the results from the 2015 B2B Content Marketing Benchmark, Budget and Trends Report. Watch our live stream video with CMI Founder and author Joe Pulizzi and Steve Rotter, VP of Marketing on Oct. 7th.
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Newspaper Inserts Still Have Their Perks

Print newspapers are consumers preferred method for receiving ad inserts, according to research. Why the interest? Adults say they turn to newspaper fliers to find out about sales and savings as well as save time and money. Sunday newspaper inserts are the No. 1 source used to find coupons, and nearly half of consumers use weekday circulars to do so.
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RadiumOne Connect's Mobile Survey: Consumer Trends with NFL Content

Football season is in full swing and reaching consumers while distracted with the games requires knowledge of their mobile behaviors. Download this survey to learn how to successfully reach football fans, no matter where they are located.

Smart(phone) Casual Gaming Drives Video Games Boom in Britain

Video gaming is more popular than ever in the UK, no longer the preserve of a dedicated minority—traditionally considered to be teens and millennial men. The rise of smartphone snacking-type gaming is appealing to many demographic groups, bringing video gaming to the masses. Full Article

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EVENTS

October 8, 2014, Chicago, IL
15 Things to Know for 2015
October 16, 2014, New York, NY
Geoff Ramsey presents: The Rise of Programmatic and other disruptive trends in the world of media.
October 21-22, 2014, London, United Kingdom
eMarketer is a research partner of ad:tech London.


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