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Mobile Phone Shoppers Show Growing Preference for Text Marketing
Increased mobile phone penetration has given more people the ability to shop and make purchases on the go. A recent survey found that one in five respondents had used their phone to buy something online. And a growing number of people saw the value in texts that alerted them to a sale, promotion or other marketing message. Full Article 
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Launching conversion-ready landing pages is easy with the right solution. This 10-step guide contains everything you need to know about choosing the right landing page platform, including:
- Mapping requirements to platform capabilities
- Planning for growth
- Integration, publishing and testing
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Mobile Social Network Usage Catches Fire in France
eMarketer estimates that the popularity in France of social networking via mobile devices will increase significantly, and by 2013, account for almost half of total social network users. Several factors will contribute to this popularity: an increase in smartphone penetration, younger demographic uptake and mobile site optimization. Full Article 
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eMARKETER EVENTS
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September 13-14, 2012, Palo Alto, California eMarketer CEO Geoff Ramsey will be moderating this event.
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Email Marketing by Listrak™
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