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April 16, 2014

Special Offers Get Mobile Users to Opt In

Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages. Full Article

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5 Truths for Driving Acquisition through Referrals

Referrals are the acquisition marketing channel for the next decade. They attract new customers to brands — but many people still don't understand how or why. Find out the truth behind 5 common referral myths and learn to make referrals work for you. Download the ePaper today!

Majority of Interactive Videos Viewed Through the End

Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014. Full Article

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Request your Invitation to The Marketing Analytics Collective - Now in 4 Regions

The Marketing Analytics Collective is a gathering of senior practitioners, regionally driven. The group's purpose is to facilitate collaboration through an annual peer-to-peer forum. To join, request your invitation today

TV Still Tops Ad Response Table in Western Europe

Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices. Full Article

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April 23, 2014, Austin, TX
eMarketer's Debra Aho Williamson will be presenting.
April 23, 2014, Chicago, IL
eMarketer's Noah Elkin will be keynoting this event. eMarketer is the official research partner of The Digital Collective Chicago.
April 28-30, 2014, Miami, FL
eMarketer is the official research partner of NetFinance.

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