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December 18, 2014

Can Marketers Overcome Cross-Device Targeting Barriers?

Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But it is also one of the most embryonic—and fragmented—areas of digital advertising, according to a new eMarketer report. Full Article

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How To Evolve Your Social Marketing Strategy in 2015

According to a new study from Forrester Research, social media marketers are focused on the wrong goals. Learn how marketers need to adapt their social marketing strategies in order to build customer loyalty and awareness in 2015. Download Free Report >

Get Ready to Receive More Personalized Emails

Marketers are more likely to increase spending on email than any other marketing program next year, according to research. Personalization will be a theme here, with triggered and transactional emails as well as lifecycle campaigns the top two email programs of focus. Full Article

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Build Your Own Marketing Cloud™

Learn how Tealium® solutions can help seamlessly manage and connect your siloed digital marketing applications and data. Leverage our more than 700+ turnkey vendor and partner integrations, including Demandware® and Magento®, to help reduce marketing complexity and drive more personalized customer interactions across all digital touch points. Free Guidebook Advertisement

Agencies Take on Patent Troll Risk

Patent trolls have been an increasingly hot topic over the past few years. As the advertising space faces this issue, advertisers and their clients must decide who takes on patent infringement risks. According to recent polling, agencies are most likely to assume the risks associated with patent trolls. Full Article

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