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July 28, 2014

Announcing the eMarketer Retail Weekly Newsletter. Sign up in time for the next issue.
Ready or Not, the Internet of Things Is Coming

The "internet of everything"—where the web becomes the conduit for life's activities at home, work and everywhere else—will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money—and forecasts for this relatively untapped market skew high.
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Register for the 2014 Holiday Shopping Webinar!

Don't miss the top three digital marketing tips for retailers looking to connect with 2014's omnichannel holiday shoppers. Be prepared for this challenging, competitive season. Boost holiday sales with G/O Digital's local retail marketing solutions!

Email: The Old Kid on the Block's Still Got It

Nearly 90% of digital marketers use email marketing frequently—a higher usage level than any other digital program—and they say it's effective for reaching all objectives. As marketers continue to up spending on email, they may want to put some toward mobile optimization: Around three-quarters of internet users say they check email on a smartphone or tablet. Full Article

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Marketers Share How Email Vendors Stack Up

When it comes to investing in email marketing, there are multiple factors to consider, including customer satisfaction, market presence, and overall customer reviews. Hear transparent, unbiased reviews from marketers and peers on what sets ExactTarget apart as a leader in email marketing. Download the G2Crowd report!

Mobile Users in the UK Think 4G Is Just 'OK'

The number of 4G mobile connections in the UK is steadily rising, but consumers aren't rushing to 4G service with any great deal of excitement. Many 3G-only device owners, in particular, can't see what all the fuss is about. Full Article

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August 11-14, 2014, Philadelphia, PA
eMarketer is the official research partner of eTail East.
September 7-10, 2014, Coronado, CA
eMarketer is the official research partner of iMedia Brand Summit
September 17, 2014, New York, NY
eMarketer is a media partner of the FT Future of Marketing Summit.

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