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September 2, 2014

Announcing the eMarketer Retail Weekly Newsletter. Sign up in time for the next issue.
Programmatic Video Buying Means Linking All Video Buying (Hopefully)

Seemingly overnight, programmatic advertising has become a multibillion-dollar industry, and buyers and sellers are now looking to apply it to digital video. According to a new eMarketer report, the first efforts to create programmatic video platforms tended to parallel similar efforts for display, but TV buyers will have an important voice in the development of next-level platforms. Full Article

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Survey Results Unveiled

Extole and Gigaom surveyed 300 digital marketers and uncovered what marketing tactics work. From spending trends to best practices and more, we learned the secrets of success of today's top brands. Learn how to use email, mobile, social, content and referral marketing programs to drive acquisition and retention. Download Now!

Do Consumers Have Their Content in the Cloud?

Nearly 40% of internet users now use cloud services, research finds, and users say easier file-sharing and not having to worry about backing up data are the top ways the cloud improves life. According to industry estimates, the number of consumer cloud-based service users worldwide will rise from 2.4 billion to 3.6 billion between 2013 and 2018. Full Article

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Email Benchmarks➔Findings➔Best Practices

With Q4 fast approaching, marketers should listen to what their email data is telling them about their customers. This report dives into benchmarks collected from Q2 2013 to Q2 2014, identifies key marketing trends and implications, and outlines best practices to increase conversion in crucial Q4. Download report

UK Content Marketing: Give Social Users a Good Laugh

In the digital era, content marketing is a strategy at the forefront of many UK marketers' minds—partly in response to today's always-on consumers. One platform marketers are using to distribute content is social media. According to a new eMarketer report, while quality matters, content shared on social also needs to appeal to UK consumers. Full Article

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September 7-10, 2014, Coronado, CA
eMarketer is the official research partner of iMedia Brand Summit
September 17, 2014, New York, NY
eMarketer is a media partner of the FT Future of Marketing Summit.

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