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September 19, 2014

B2B Marketers: What Insights Are You Using?

More than 80% of business-to-business marketers now use "insights" to shape their marketing messages and sales conversations as well as differentiate from the competition. However, the ones they use and the ones they say are most effective don't line up. Full Article

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SM2 Mobile Innovation Summit: Sept 30 - Oct 1

The speaker line-up is laser focused on delivering stories from today's influential brands who will share how mobile is building closer connections to consumers, and how technology is being used to push the boundaries for how people connect, consume content and interact with their devices. Register Early & Save!


Millennials Respond to Brand Transparency—for Health and Other Products

When looking to reach millennials via social media, health brands should look to empower these first-time consumers with information and demonstrate their companies are honest and straightforward. In an interview with eMarketer, Erin Byrne, chief engagement officer at healthcare communications agency ghg (Grey Healthcare Group), discusses the nuances of messaging Gen Y. Full Article



Erin Byrne
Executive Vice President, Managing Partner, Chief Engagement Officer
ghg Healxx Digital

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UK Millennials Most Likely to Mobile Message Their Mates

Mobile messaging apps are becoming popular alternatives to SMS in the UK. Indeed, in terms of sheer volume, messages sent via these apps surpassed the number of texts sent last year. UK millennials are most likely to use such apps, motivated in the main by peer pressure. Full Article

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