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April 25, 2014

Mobile Video Viewers Top Audience for Sponsored Data Plans

US smartphone and tablet owners cite watching video as one of the top reasons for exceeding their monthly data limit. As a result, frequent mobile video viewers are showing interest in sponsored data plans. Full Article

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How Contextual Commenting Will Transform Online Conversations

Explore how enabling real-time collaboration around content has the power to fundamentally change the way we interact with each other online. Learn how annotated comments can inspire more thoughtful, focused and engaging conversations around your own content. Download the white paper now!

Timberland Tries In-Store Mobile Messaging

In an interview with eMarketer, Timberland's Rachel Panetta discusses the retailer's experience with close-range mobile messaging through the Swirl app. One result? It has built awareness. Full Article

Rachel Panetta
Head of Retail and Ecommerce Marketing

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eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of Digital

Join us for a free webinar as we look at the evolving ways that consumers use digital media to shop and buy, and discuss how retailers including Hudson's Bay, Lowe's, and Rite Aid are responding with richer, multisensory shopping experiences. Register now, space is limited.

Total Ad Spending in Sweden Dropped in 2013

Total ad spending in Sweden fell more than 2% last year. However, expenditure on internet ads rose nearly 8%, and mobile ad spending more than doubled. Full Article

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