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January 30, 2015

Super Bowl Viewers Still Huddle Around TV for Ads

Super Bowl weekend has arrived, and with it comes excitement about new commercials aired during the football game. While many consumers are happy to fast-forward through ads on their DVR or ignore them during live TV, traditional still rules during the Super Bowl, as nearly 80% of internet users say ads are an integral part of the game-viewing experience. Advertisers want real-time engagement during the game, too, and females may lead the way. Full Article

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Is Your 2015 Demand Gen Plan Predictive?

More marketers are adding predictive lead scoring to their technology stacks this year to drive down acquisition costs and lift win rates. Get the inside scoop on B2B marketing's new funnel optimization weapon of choice with The Ultimate Guide to Predictive Marketing. View now.

BMW Supports Growth of Mobile to Impact Purchase on Dealer Lot

Car shoppers are spending more time researching online and spending less time on the dealer lot. Kevin Philips, manager of retail and experiential marketing for BMW, spoke with eMarketer about the impact of digital channels on the path to purchase and how one concise message can exist across all three tiers. Full Article

Kevin Philips
Manager, Retail & Experiential Marketing

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Sales Executives

eMarketer is looking for Sales Executives! We need high-energy, self-starters who are well versed in the digital landscape. If you have experience selling subscription based services to senior executives and an excellent track record, apply here to join our growing team!

Penny-Pinching Movie Viewers Skip the Theater

Summer 2014 saw a year-over-year theatrical box office decline, and three-quarters of adults say they've cut back on movie theater visits or maintained the same frequency. The top reason? High ticket prices. Recommendations from friends play the biggest role in driving theater visits. Full Article

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February 4-6, 2015, Dana Point, CA
eMarketer is attending and sponsoring the ANA Brand Masters Conference in Dana Point, California
February 8-10, 2015, Phoenix, AZ
eMarketer is attending the IAB Annual Leadership Meeting in Phoenix, Arizona
February 17-20, 2015, Palm Springs, CA
eMarketer is the official research partner of eTail West

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