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March 5, 2015

Are Marketers Taking the Internet of Things Seriously?

The internet of things (IoT) is indeed top of mind among marketers, and it ranks as one of the top priority areas in 2015. Looking even further out, CMOs and marketing execs expect the IoT to have the biggest effect on marketers by 2020. Full Article

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The 5 Targeting Best Practices Every Marketer Should Know

Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook!


Netflix, Cable Battle for Millennials' Attention

Millennials like the flexibility allowed by new TV and video viewing options, and as a result, they're big fans of timeshifted viewing. The trend in timeshifting and on-demand consumption among millennials has two big channels competing for their attention: Netflix and cable TV. Full Article

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Account Managers

eMarketer is looking for Account Managers! We need strong relationship builders who are well versed in the digital landscape. If you're a proactive problem solver who's dedicated to client success, apply here to join our growing team!

To Boost Retention, Get Game App Users Playing ASAP

Mobile gaming is among the most popular smartphone activities, and mobile game revenues in the US are set to continue on a strong growth trajectory this year. As more gaming apps shift to an in-app purchase monetization model, marketers are focusing more on retaining users, and grabbing players' attention upon launch is critical for driving the best retention rates. Full Article

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