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October 23, 2014

Why Marketing Tech Investments Will Change in 2015

Technology has become critical to marketing, and marketers are adopting new tools in order to improve customer service, satisfaction and retention. When evaluating technologies to invest in, marketers say it is necessary for them to be able to fully integrate the new with the old. Full Article

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Build Customer Loyalty through Email Marketing

Does your loyalty strategy deliver upon your forecasted engagement and sales metrics? Given that it costs 5x more to acquire a customer then it does to keep a current one, savvy marketers measure, segment and automate to generate the maximum ROI. Learn how and see numerous examples. Download the whitepaper!

Smartphone-Toting Millennials Fuel Demand for Mobile-Optimized Sites

Nearly 90% of millennial smartphone users say their phones never leave their side—both day and night. With their smartphones in hand almost every minute, it makes sense that millennial users would turn to such devices to surf the web. However, 86% have noted that a lot of websites still don't offer a good mobile experience—a problem when one considers that nearly half attempt to access a company's mobile site at least once a day. Full Article

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New York Digital Collective is Nov. 5, 2014

Please join us for the New York Digital Collective, an exclusive, regionally driven, peer-to-peer event that facilitates and fuels networking opportunities. Meet with fellow executives in the digital marketing space, exchange ideas and share best practices. Request your invitation today.

Consumers Get Engaged with Rich Media

Due to their high-impact formats and bigger sizes, rich media ads see far higher clickthrough rates (CTRs) and engagement compared with standard banners. Average playtime for rich media ads with videos is also longer than for regular video ads. Sports rich media ads lead all other industries in CTR and engagement, while rich media ads for the news industry have the highest average engagement time and video playtime.
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October 26-28, 2014, Atlanta, GA
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