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Amp up your tech-marketing know-how with:
- Forrester research on the latest social trends in IT
- An IT pro's take on how he uses social networks
- Examples of social marketing success stories
Get your tech-marketing questions answered by the experts.
Register NOW to reserve your spot!
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To Prod Men to the Grooming Aisle, Retailers Use Digital Tactics The male health and beauty category is still small, but an increasing percentage of men, especially younger men, are buying grooming products. According to a new eMarketer report, to convince men to buy, retailers must consider males' tendency to do research, their disinterest in shopping and their responsiveness to video.
Full Article 
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This white paper discusses:
- How to allocate budget between online/offline channels
- 4 steps to making attribution part of your marketing plan
- Advanced attribution models like pathing and latency score
Download now>
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eMARKETER EVENTS
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February 15, 2013, Toronto, Canada Key Trends for 2013, with eMarketer's Noah Elkin
February 20, 2013, Atlanta, GA eMarketer's Noah Elkin will be delivering a presentation titled "Key Trends for 2013."
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