Join us on

February 11, 2013

Facebook Newsfeed Ads Get Retailers High-Value Clicks

With Facebook now offering a variety of ad placements, retailers looking for customers who will actually buy must decide how best to target these consumers. Research finds ads in the newsfeed and mobile ads deliver many more clicks with high customer value. Full Article

us

Share this:.

. . .

Free Webinar on Social Trends in IT Purchasing!

Amp up your tech-marketing know-how with:

  • Forrester research on the latest social trends in IT
  • An IT pro's take on how he uses social networks
  • Examples of social marketing success stories
Get your tech-marketing questions answered by the experts. Register NOW to reserve your spot!


To Prod Men to the Grooming Aisle, Retailers Use Digital Tactics

The male health and beauty category is still small, but an increasing percentage of men, especially younger men, are buying grooming products. According to a new eMarketer report, to convince men to buy, retailers must consider males' tendency to do research, their disinterest in shopping and their responsiveness to video.
Full Article

us

Share this:.

. . .

Where should you spend your next marketing dollar?

This white paper discusses:

  • How to allocate budget between online/offline channels
  • 4 steps to making attribution part of your marketing plan
  • Advanced attribution models like pathing and latency score
Download now>

Security Concerns on the Radar for Internet Users in China

Internet users around the world are increasingly concerned about online security, and China is no exception. Research indicates that consumers in China most often address security concerns through a variety of techniques, chief among them using antivirus software. Full Article

Share this:.

. . .

RECENT ARTICLES

eMARKETER EVENTS

February 15, 2013, Toronto, Canada
Key Trends for 2013, with eMarketer's Noah Elkin
February 20, 2013, Atlanta, GA
eMarketer's Noah Elkin will be delivering a presentation titled "Key Trends for 2013."


To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website.

You are currently subscribed to the eMarketer Daily Newsletter as #Listrak\Email#. You can unsubscribe or manage your email preferences here and you can change your email address here.

eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily.

©2013 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy