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February 11, 2013

Facebook Newsfeed Ads Get Retailers High-Value Clicks

With Facebook now offering a variety of ad placements, retailers looking for customers who will actually buy must decide how best to target these consumers. Research finds ads in the newsfeed and mobile ads deliver many more clicks with high customer value. Full Article


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To Prod Men to the Grooming Aisle, Retailers Use Digital Tactics

The male health and beauty category is still small, but an increasing percentage of men, especially younger men, are buying grooming products. According to a new eMarketer report, to convince men to buy, retailers must consider males' tendency to do research, their disinterest in shopping and their responsiveness to video.
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Where should you spend your next marketing dollar?

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Security Concerns on the Radar for Internet Users in China

Internet users around the world are increasingly concerned about online security, and China is no exception. Research indicates that consumers in China most often address security concerns through a variety of techniques, chief among them using antivirus software. Full Article

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February 15, 2013, Toronto, Canada
Key Trends for 2013, with eMarketer's Noah Elkin
February 20, 2013, Atlanta, GA
eMarketer's Noah Elkin will be delivering a presentation titled "Key Trends for 2013."

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