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February 6, 2013

Advertisers Deploy, Optimize Video Content

Media executives say they're primarily using online video campaigns to build awareness, branding and brand advocacy. They're exploring options beyond standard advertising formats, with nearly half saying they've tried some kind of native video campaign. Among the ways they evaluate native video campaigns: brand lift, sharing and YouTube views. Full Article

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Are translation delays limiting your global brand?

By 2030, there will be 20 billion new middle class consumers...How will you reach them in their native languages? Find out how to maximize this opportunity by leveraging scalable technology and best practices while delivering cultural relevance. Check out Smartling's latest Slideshare.


Internet Radio's Audience Turns Marketer Heads

More listeners are turning from terrestrial radio and music downloads to streaming stations. Despite this, internet advertising revenues are not expected to rise as rapidly as other digital ad formats, according to a new eMarketer report. Nonetheless, internet radio offers unique opportunities for marketers looking to associate with a particular band, or get listeners' full audio attention.
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Commerce Roundup: Free Download From eMarketer

Is digital retailing important to your business in 2013? This collection of eMarketer articles and interviews offers valuable insights on mcommerce trends from the 2012 holiday season, digital retailing tactics of leading US retailers, and top ecommerce challenges for 2013. Download Now

Russia's Digital Ecosystem Shaped by Market Nuances

Russia stands out as the country in Europe with the largest number of online users, but penetration still trails, even as the mobile internet is helping propel more users online. The internet population in Russia is primarily engaging on Russian-language websites, according to a new eMarketer report, and focused on activities like information gathering and social networking. Full Article

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eMARKETER EVENTS

February 15, 2013, Toronto, Canada
Key Trends for 2013, with eMarketer's Noah Elkin
March 6, 2013, Crowne Plaza Hotel Times Square Manhattan 1605 Broadway
eMarketer Chairman Geoff Ramsey will be presenting at this event.


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