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February 5, 2013

Ecommerce Sales Topped $1 Trillion for First Time in 2012

Worldwide B2C ecommerce sales have been rising at a fast pace, driven especially by high growth markets in Asia-Pacific. The region will surpass North America in B2C digital sales this year, even as the US remains the dominant B2C ecommerce market through 2016. But China will close that gap substantially, buoyed especially by a growing number of digital buyers. Full Article

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The world has gone mobile, have you?

Last year, consumers worldwide had nearly 5 billion mobile subscriptions. The world has gone mobile, and it's not coming back. Will you thrive in this new landscape? This guide will take you through the key strategies that leading marketers are using to do great relationship-first, mobile marketing. Download now.


Content Vaults to No. 1 Marketing Priority for 2013

Content marketing, named as a top priority this year by marketers, seems to have displaced social media as the "next big thing." While interest in social media engagement remains high, emphasis on analytics related to such networks has waned since 2012. Full Article

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Commerce Roundup: Free Download From eMarketer

Is digital retailing important to your business in 2013? This collection of eMarketer articles and interviews offers valuable insights on mcommerce trends from the 2012 holiday season, digital retailing tactics of leading US retailers, and top ecommerce challenges for 2013. Download Now

UK Ecommerce Sales per Person Lead All Markets Worldwide

As consumers in Western Europe respond to a weak economic environment by seeking out deals and discounts online, a growing number of digital buyers are spending increased amounts per person. The UK boasts the highest digital sales per buyer, with Norway and Denmark also in the top five worldwide. Full Article

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eMARKETER EVENTS

February 15, 2013, Toronto, Canada
Key Trends for 2013, with eMarketer's Noah Elkin
March 6, 2013, Crowne Plaza Hotel Times Square Manhattan 1605 Broadway
eMarketer Chairman Geoff Ramsey will be presenting at this event.


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