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February 1, 2013

Super Bowl Commercials Still Draw Their Own Audience

This weekend, for Super Bowl XLVII, advertisers are putting up more dollars than ever before to engage an audience looking forward to ads, and ready to take that excitement to the web. An increasing percentage of viewers expect that brand spots will prompt them to search online after seeing Super Bowl commercials. Full Article

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You could be losing thousands in revenue every time you do this one common marketing tactic. Analytics show that nearly a third of targets abandon email conversion paths due to this one reason. Use this interactive calculator to find out how much revenue you're missing. Click to Calculate!

Pandora's Goal: Be Ubiquitous

Heidi Browning Pearson, Pandora's senior vice president of strategic solutions, spoke to eMarketer about the internet radio service's latest listener milestones and its relationships with automakers and brand advertisers. Full Article

Heidi Browning Pearson
Senior Vice President, Strategic Solutions

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Commerce Roundup: Free Download From eMarketer

Is digital retailing important to your business in 2013? This collection of eMarketer articles and interviews offers valuable insights on mcommerce trends from the 2012 holiday season, digital retailing tactics of leading US retailers, and top ecommerce challenges for 2013. Download Now

Smartphone Buying on the Rise in Norway

With smartphones in the hands of nearly three out of five consumers in Norway, the number of buyers making purchases via the device is also rising. Research finds that nearly one out of five consumers have bought using their smartphone, and a significant percentage are also price comparing in-store via mobile. Full Article

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February 15, 2013, Toronto, Canada
Key Trends for 2013, with eMarketer's Noah Elkin
March 6, 2013, Crowne Plaza Hotel Times Square Manhattan 1605 Broadway
eMarketer Chairman Geoff Ramsey will be presenting at this event.

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