Join us on

February 1, 2013

Super Bowl Commercials Still Draw Their Own Audience

This weekend, for Super Bowl XLVII, advertisers are putting up more dollars than ever before to engage an audience looking forward to ads, and ready to take that excitement to the web. An increasing percentage of viewers expect that brand spots will prompt them to search online after seeing Super Bowl commercials. Full Article

Share this:.

. . .

CONSUMERS DO IT, WHY AREN'T YOU?

You could be losing thousands in revenue every time you do this one common marketing tactic. Analytics show that nearly a third of targets abandon email conversion paths due to this one reason. Use this interactive calculator to find out how much revenue you're missing. Click to Calculate!


Pandora's Goal: Be Ubiquitous

Heidi Browning Pearson, Pandora's senior vice president of strategic solutions, spoke to eMarketer about the internet radio service's latest listener milestones and its relationships with automakers and brand advertisers. Full Article



Heidi Browning Pearson
Senior Vice President, Strategic Solutions
Pandora

Share this:.

. . .

Commerce Roundup: Free Download From eMarketer

Is digital retailing important to your business in 2013? This collection of eMarketer articles and interviews offers valuable insights on mcommerce trends from the 2012 holiday season, digital retailing tactics of leading US retailers, and top ecommerce challenges for 2013. Download Now

Smartphone Buying on the Rise in Norway

With smartphones in the hands of nearly three out of five consumers in Norway, the number of buyers making purchases via the device is also rising. Research finds that nearly one out of five consumers have bought using their smartphone, and a significant percentage are also price comparing in-store via mobile. Full Article

Share this:.

. . .

RECENT ARTICLES

eMARKETER EVENTS

February 15, 2013, Toronto, Canada
Key Trends for 2013, with eMarketer's Noah Elkin
March 6, 2013, Crowne Plaza Hotel Times Square Manhattan 1605 Broadway
eMarketer Chairman Geoff Ramsey will be presenting at this event.


To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website.

You are currently subscribed to the eMarketer Daily Newsletter as #Listrak\Email#. You can unsubscribe or manage your email preferences here and you can change your email address here.

eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily.

©2013 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy