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January 23, 2013

Are Shopping Apps Taking on the Role of Catalogs?

Forty percent of tablet and smartphone shoppers say using a retailer's shopping app strengthens their connection to that retail brand. One in five will download a shopping app just to become familiar with what that brand offers.
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Local Digital Ads Take Center Stage for SMBs

Research finds local ad spending will rise by 31% in 2013, with small and medium-sized businesses putting particular emphasis on local efforts. Facebook is the No. 1 online advertising format for SMBs, and mobile is also seeing growing interest. Full Article

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CONSUMERS DO IT, WHY AREN'T YOU?

You could be losing thousands in revenue every time you do this one common marketing tactic. Analytics show that nearly a third of targets abandon email conversion paths due to this one reason. Use this interactive calculator to find out how much revenue you're missing. Click to Calculate!

Record Mobile Christmas for Sweden

In Sweden, a study finds that mobile users are more likely to send texts and post to Instagram during the holiday season. Even on Christmas Eve, consumers in Sweden could not put down their smartphones, as mobile traffic more than doubled year over year. Given the wide adoption of mobile internet and social media in the country, it's no surprise.
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RECENT ARTICLES

eMARKETER EVENTS

January 25, 2013, New York City, NY
Key Trends for 2013, with eMarketer chairman Geoff Ramsey
February 15, 2013, Toronto, Canada
Key Trends for 2013, with eMarketer's Noah Elkin


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