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January 21, 2013

More Shoppers Reach for Mobile to Browse, Buy

Retail sales over mobile devices are rising fast, as consumer adoption of tablets and smartphones expands, and shopping becomes a prime activity on mobile. According to a new eMarketer report, the growing mobile shopping and buying population are making the devices critical to retailers.
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Where should you spend your next marketing dollar?

This white paper discusses:

  • How to allocate budget between online/offline channels
  • 4 steps to making attribution part of your marketing plan
  • Advanced attribution models like pathing and latency score
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Consumers Seek Health Research, Diagnosis Tools Online

Consumers are using health-related community sites both as a diagnostic tool, and as a means of researching treatments and prescription drugs. Research shows that the frequency of research on mobile devices is closely tied to age.
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Aberdeen's tips for increasing ROI

This white paper discusses:

  • The building blocks of customer analytics
  • 5 areas where Adobe customers are outperforming their peers
  • Why Adobe users are 41% more likely to identify high-value customers
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Privacy Concerns Remain for Smart Device Users in Australia

More than 80% of tablet and smartphone users in Australia admit to being at least somewhat concerned about the theft of their personal information from a smart device. But research also shows that device users are willing to share some types of personal data in return for offers of value.
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RECENT ARTICLES

eMARKETER EVENTS

January 22, 2013, New York City, NY
eMarketer chairman Geoff Ramsey will be speaking.
January 25, 2013, New York City, NY
Key Trends for 2013, with eMarketer chairman Geoff Ramsey


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