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More Shoppers Reach for Mobile to Browse, Buy
Retail sales over mobile devices are rising fast, as consumer adoption of tablets and smartphones expands, and shopping becomes a prime activity on mobile. According to a new eMarketer report, the growing mobile shopping and buying population are making the devices critical to retailers.
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This white paper discusses:
- How to allocate budget between online/offline channels
- 4 steps to making attribution part of your marketing plan
- Advanced attribution models like pathing and latency score
Download now>
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This white paper discusses:
- The building blocks of customer analytics
- 5 areas where Adobe customers are outperforming their peers
- Why Adobe users are 41% more likely to identify high-value customers
Download now>
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Privacy Concerns Remain for Smart Device Users in Australia
More than 80% of tablet and smartphone users in Australia admit to being at least somewhat concerned about the theft of their personal information from a smart device. But research also shows that device users are willing to share some types of personal data in return for offers of value.
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eMARKETER EVENTS
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January 22, 2013, New York City, NY eMarketer chairman Geoff Ramsey will be speaking.
January 25, 2013, New York City, NY Key Trends for 2013, with eMarketer chairman Geoff Ramsey
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