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When Doing Good to Drive Sales, Authenticity Matters
A new eMarketer report explores brands' increasing focus on charitable efforts and social responsibility. Consumers are inclined to buy from brands that embody positive values or support important initiatives, but they are also savvy. When they put their money behind these efforts, they want to know their choices are not simply feeding the company's bottom line. Full Article 
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This white paper discusses:
- Why 77% of firms' #1 goal is improving customer experiences
- How analytics and testing boost online relevance
Download now>
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How Are Smartphone and PC Internet Users Different? As internet-enabled devices proliferate, the way consumers use their devices to access the web diverges, especially on smartphones vs. PCs. Social media is by far the leading internet activity on smartphones, accounting for nearly one-third of total time spent. On PCs, by contrast, social media accounts for under one-fifth of all internet time.
Full Article 
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Total Ad Spend in Latin America Growing at Fastest Pace Worldwide
Latin America will grow total ad spending at the fastest pace of any region worldwide through 2016, eMarketer forecasts. But that pace will not be enough to propel the region from its third-place position in terms of ad dollars. Brazil will continue to account for the bulk of ad spending in Latin America. Full Article 
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eMARKETER EVENTS
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January 17, 2013, New York City eMarketer chairman Geoff Ramsey will be delivering the keynote presentation.
January 22, 2013, New York City, NY eMarketer chairman Geoff Ramsey will be speaking.
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