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January 7, 2013

Whither the Brand Website?

A new eMarketer report examines how consumers use brand websites, where else they go for information and branded content, and how brands can measure the success of their dot-coms and overall content marketing programs.
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Nearly All Mobile Video Viewers Are Mobile Video Sharers

According to one study, 92% of mobile video viewers also share videos with others. In fact, 16% of respondents said they share mobile video every day. Social media was found to be the most popular method of sharing, with funny clips and music videos the most popular shared content.
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Around the Digital World in 15 Minutes

Need to know about the latest global online and mobile developments? The Global Media Intelligence Report contains information on the latest worldwide trends in ad spending, digital ad spending, mobile ad spending, smartphone adoption and more—with figures for specific countries and regions. Download the Executive Summary.

UK No. 1 Country in Mobile Ad Spending per User

eMarketer estimates that, taking into account the number of mobile internet users in each country, the UK is the world's top spender on mobile search and display advertising. Norway takes a close second place, with the US coming in third. Full Article

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eMARKETER EVENTS

January 17, 2013, New York City
eMarketer chairman Geoff Ramsey will be delivering the keynote presentation.
January 22, 2013, New York City, NY
eMarketer chairman Geoff Ramsey will be speaking.


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