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January 4, 2013

Worldwide, More Money Goes Mobile

According to a new eMarketer forecast, worldwide mobile ad spending more than doubled last year and is set to continue fast-paced increases through 2016. Last year's growth was led by the US as well as emerging markets around the world. Full Article

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Advertising + Data Science Congress
1.16.13 - NYC

Is the end of intuition upon us? Hosted by NYU Stern & Media6Degrees. Advertising & data science experts discuss how the data science revolution impacts you.

Speakers include:

  • Alexis Madrigal, The Atlantic
  • David Edelman, McKinsey & Company
  • Vikram Somaya, WeatherFX
Request an invite.


More People Pay for TV, but Cable's Share Slips Slightly

More people than ever will pay for TV this year: according to one estimate, the total number of pay TV subscribers worldwide will reach 907 million in 2013. But while appetite for cable remains strong, particularly in Asia, the increasing popularity of internet television options means that cable's share of the pay TV market is expected to decline slightly.
Full Article

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Excel in Online Marketing

Autonomy Optimost brings the industry's most advanced analytics, targeting and optimization capabilities into a unified solution. This enables you to automatically identify and execute an optimal marketing strategy based on a deep understanding of customer interactions across any channel.
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Marketing in India: Digital Development Marked by Speed of Change

Poran Malani, president of Ogilvy & Mather, Bangalore, spoke with eMarketer about marketing to consumers in India, where mobile internet access is expanding beyond major cities and smartphone adoption is proliferating.
Full Article



Poran Malani
President
Ogilvy & Mather, Bangalore

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eMARKETER EVENTS

January 17, 2013, New York City
eMarketer chairman Geoff Ramsey will be delivering the keynote presentation.
January 22, 2013, New York City, NY
eMarketer chairman Geoff Ramsey will be speaking.


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