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December 31, 2012

The eMarketer Daily will not be published on Tuesday, January 1, in observance of the New Year.
The next edition will be sent out Wednesday, January 2.
Holiday Shopping More Mobile Than Ever

With smartphones in the hands of ever more consumers, their use in holiday shopping has risen substantially. Younger smartphone users even consider their phone a more effective resource for in-store shopping than speaking with a store associate. Full Article

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Janrain User Management

Janrain's social login technology opens the door to permission-based, social profile data from your visitors' accounts on Facebook and other social networks. Alone or combined with legacy user data, this social data helps you engage with visitors better and more often, and convert more of them to customers. Watch this video to learn more.


For TV Streaming, Smart TVs Take Center Stage

Smart TVs are set to have a huge year, with adoption projected to reach 20% of households in 2013, according to research. Consumers say they are turning to TV streaming overall to get more content for less money. Full Article

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Around the Digital World in 15 Minutes

Need to know about the latest global online and mobile developments? The Global Media Intelligence Report contains information on the latest worldwide trends in ad spending, digital ad spending, mobile ad spending, smartphone adoption and more—with figures for specific countries and regions. Download the Executive Summary.

Japan to Lose Ad Spend Edge to China in 2014

Asia-Pacific is one of the world's largest ad spending regions, with huge investments coming from established advertising economies like Japan and Australia, as well as emerging juggernauts like China. Soon China's massive consumer base and developing ad ecosystem will propel ad spending in the country ahead of Japan. Full Article

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