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December 28, 2012

Worldwide Ad Spend Grows Steadily, Bucking Economic Slowdowns

eMarketer's latest forecast for worldwide ad spending finds that growth will remain healthy throughout the forecast period, with Asia-Pacific, Latin America and Eastern Europe rapidly increasing their investments. Full Article

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eMarketer's top digital trends for 2012 and beyond
Advertise with video, social, and mobile

This white paper discusses:

  • Selling your boss on the importance of investing in video ads
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Taking a 'Model' Approach to Cross-Platform Ad Measurement

Pat LaPointe, executive vice president of the Americas for MarketShare, spoke with eMarketer about how the company uses an extensive amount of first- and third-party data to build client models that provide insight into current and future cross-platform ad performance. Full Article



Pat LaPointe
Executive Vice President, Americas
MarketShare

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Attention: Travel Marketers

Make better digital marketing decisions.
Download this eMarketer brief for the travel and hospitality industry today. Digital Insights for the Travel Industry

Apps Most Popular for UK Mobile Search

UK mobile internet users are more likely to search for news or local retailers than for movies or music. They also prefer dedicated search engine apps over searching with mobile web browsers, store apps or brand apps. Full Article

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