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This white paper discusses:
- Selling your boss on the importance of investing in video ads
- Social metrics need to be more than counting "likes"
- Consumer mobile trends and outlooks
Download now>
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Taking a 'Model' Approach to Cross-Platform Ad Measurement Pat LaPointe, executive vice president of the Americas for MarketShare, spoke with eMarketer about how the company uses an extensive amount of first- and third-party data to build client models that provide insight into current and future cross-platform ad performance. Full Article
Pat LaPointe
Executive Vice President, Americas
MarketShare
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Apps Most Popular for UK Mobile Search
UK mobile internet users are more likely to search for news or local retailers than for movies or music. They also prefer dedicated search engine apps over searching with mobile web browsers, store apps or brand apps. Full Article 
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