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December 27, 2012

Facebook Still Top Social Site for Sharing Product Info

The high-profile withdrawal of several brands from the Facebook commerce space may have some companies reassessing their social media strategy. But research shows that social networks still prove valuable in spreading awareness of products, an important part of the sales funnel. Full Article

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25 Digital Marketing Trends for 2013!

Industry experts like Microsoft and Urban Airship weigh in on:

  • The future of email, mobile and social marketing
  • Big data breakthroughs to drive real time automation
  • The arrival of true cross-channel marketing
Download the Report


Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3

Mobile ad spending showed explosive year-over-year growth in Q3 2012, with automotive leading all verticals. Research shows that campaigns are most often using mobile ads to drive site searches. Advertisers are also using mobile ads to help maintain a market presence and drive site traffic.
Full Article

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Email Marketing vs. Marketing Automation – Which Is Right For You?

Wondering if it's time to upgrade from email marketing to a marketing automation platform? This eBook provides valuable insights on:

  • If automation is right for your organization
  • How it integrates with existing platforms
  • How automation benefits you and your customers
Click here to get your free eBook!

In Sweden, In-Store Mobile Payments Lag

Consumers in Sweden interested in using their mobile phone to make an in-store payment are still in the minority in the country. Research shows that their hesitation to make the switch to mobile payments is due largely to concerns about security and additional costs and fees. Full Article

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