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Facebook Still Top Social Site for Sharing Product Info
The high-profile withdrawal of several brands from the Facebook commerce space may have some companies reassessing their social media strategy. But research shows that social networks still prove valuable in spreading awareness of products, an important part of the sales funnel. Full Article 
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Industry experts like Microsoft and Urban Airship weigh in on:
- The future of email, mobile and social marketing
- Big data breakthroughs to drive real time automation
- The arrival of true cross-channel marketing
Download the Report
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Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3 Mobile ad spending showed explosive year-over-year growth in Q3 2012, with automotive leading all verticals. Research shows that campaigns are most often using mobile ads to drive site searches. Advertisers are also using mobile ads to help maintain a market presence and drive site traffic.
Full Article 
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Wondering if it's time to upgrade from email marketing to a marketing automation platform? This eBook provides valuable insights on:
- If automation is right for your organization
- How it integrates with existing platforms
- How automation benefits you and your customers
Click here to get your free eBook!
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In Sweden, In-Store Mobile Payments Lag
Consumers in Sweden interested in using their mobile phone to make an in-store payment are still in the minority in the country. Research shows that their hesitation to make the switch to mobile payments is due largely to concerns about security and additional costs and fees. Full Article 
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