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December 26, 2012

Advertisers, Marketers Take on the Cross-Platform Measurement Challenge

Now that consumers are engaging in a multimedia, multiplatform, multitasking world, a new eMarketer report surveys the tactics that advertisers and marketers are using to integrate reams of data and measure campaign effectiveness. Full Article

25 Digital Marketing Trends for 2013!

Industry experts like Microsoft and Urban Airship weigh in on:

The future of email, mobile and social marketing
Big data breakthroughs to drive real time automation
The arrival of true cross-channel marketing

Download the Report

The World's Most-Read Online Newspaper Changes the Rules

In a publishing environment in which online attention is crucial, newspapers are battling to attract digital visitors. Playing by new rules, scrappy contenders have the chance to hold their own against some of the biggest and most established brands in journalism. Full Article

Download the eMarketer Travel Brief

Make better digital marketing decisions.
Download this eMarketer brief for the travel and hospitality industry today.
Digital Insights for the Travel Industry

In Argentina, Online Videos Reach Far and Wide

Online video is one of the fastest-growing digital ad formats in countries around the world. And research shows that in terms of the percentage of internet users who watch videos online, no country ranks higher than Argentina. Full Article

Today's Articles

Advertisers, Marketers Take on the Cross-Platform Measurement Challenge

The World's Most-Read Online Newspaper Changes the Rules

In Argentina, Online Videos Reach Far and Wide

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