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December 24, 2012

The eMarketer Daily will not be published on Tuesday, December 25, in observance of Christmas.
The next edition will be sent out Wednesday, December 26.
Improved ROI, Marketing Efficiency Top Reasons Marketers Use DMPs

As advertising channels and platforms continue to multiply, so too does data. To organize, manage and analyze these massive data sets, marketers are turning to data management platforms (DMPs). Still, many lack the budget and internal resources to leverage such tools and technology. Full Article

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The Ultimate Guide to Choosing Your Next Email Service Provider

Choosing the right ESP for your business can be a daunting task with vast implications. Download this guide to move past a cookie-cutter RFP and narrow the playing field with a more thorough and revealing analysis driven by your business' unique goals and objectives. Download Today!


Samsung Supplants Nokia as World's Mobile Winner

After a 14-year reign as the leading global cellphone handset OEM, Nokia's spot has been usurped by Samsung. Nokia's alignment with Windows has proven unsuccessful for the longtime device manufacturer. Full Article

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Strategies to Increase Email Response Rates

A recent study conducted by researcher Hornstein & Associates found that companies using BoldChat's email management technology achieve more than 2x the response rates experienced by other etailers not employing BoldChat. Dramatically improve your email management strategies, download this report now. Click Here

Privacy Concerns Emerge for Social Media Users in India

Social media use is one of the most popular activities for those online in India, and there is growing awareness of the privacy issues related to social networking. A majority of those on a social media platform, not content with the default, have modified their privacy settings, according to research. Full Article

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