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December 19, 2012

Companies Focus on Customers When Harnessing 'Big Data'

The wealth of data on consumer behavior has companies scrambling to put the information to work. To that end, they are employing data management platforms to achieve better insights and improve customer outcomes. Full Article

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Engage consumers where it matters most

Social media might be your only chance to influence many of today's social savvy consumers. Online recommendations are the second most trusted source of brand advertising, and 80% of consumers change their minds about buying a product after reading a negative online review. Plug into the new social customer lifecycle. Download this free report from Wildfire now.

Mobile Travel Bookings Catch On at Destination Level

Tablets and smartphones haven't caught on yet for major travel purchases, but since mobile devices are indispensable for travelers in transit, they're booking other travel-related activities, like restaurants and tours, on the small screen.
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Big Data's Impact on Brands in a Social World

With a flood of big data, an expanded number of channels and a shift in consumer demographics, how do marketers remain competitive? Hear from experts why the CMO's big data strategy, combined with the CIO's technical know-how is the key in meeting these challenges. Register for this webinar now.

In France, Strong Mobile Push by LinkedIn, Twitter

In France, social networkers have been slow to join the mobile revolution. Since the spring though, many more have taken up mobile social use, with smaller microblogs getting particular attention. Full Article

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