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December 18, 2012

US Mobile Ad Spending Jumps to $4 Billion

A new eMarketer forecast predicts faster-than-expected growth in mobile ad spending, largely due to exceptional performance at Facebook and Google this year. Full Article

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How Adobe optimizes its billion-dollar website

This guide reviews:

  • How Adobe fights cart abandonment
  • Adobe's redesigned checkout page that drove a 40% increase in sales
  • How to make relevant content findable for your visitors
Download now>


Native Mobile Display Ads Mean Big Bucks for Facebook

Offering no mobile ad opportunities at all until well into 2012, Facebook's mobile revenues took off more quickly than anticipated. eMarketer believes this is largely due to the effectiveness and good user experience of its native mobile display ads, and the social network's ability to shift ad revenues from the desktop to mobile, following user trends.
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Strategies to Increase Email Response Rates

A recent study conducted by researcher Hornstein & Associates found that companies using BoldChat's email management technology achieve more than 2x the response rates experienced by other etailers not employing BoldChat. Dramatically improve your email management strategies, download this report now.

Smartphones Speed the Digital Revolution in India

A new eMarketer report finds that India's massive population still remains largely offline. But over the coming years, mobile will help bring internet connectivity to a broader user base outside of cities. Full Article

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