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December 13, 2012

Update Overload Remains Brands' Biggest Social Danger

Brands may want to keep fans engaged by posting content regularly, but while many users do check brand updates daily, others report un-friending because a brand put up too many posts. Full Article

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Media Biz Counts on Tablet Users to Pay Up

Despite the introduction of tablets, digital ad sales for newspapers and magazines have not made up for print losses. Now more and more publishers are experimenting with new pay models for accessing digital content.
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Engage consumers where it matters most

Social media might be your only chance to influence many of today's social savvy consumers. Online recommendations are the second most trusted source of brand advertising, and 80% of consumers change their minds about buying a product after reading a negative online review. Plug into the new social customer lifecycle. Download this free report from Wildfire now.

Mobile Leads the Gaming Charge in South Korea

A young, highly internet-engaged population in South Korea is already heavily involved with gaming of all forms—from online to arcade games. Steady growth in the next few years will come especially from mobile games, while the desktop internet too will continue to grow its dominant share of the market. Full Article

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