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December 12, 2012

Brands Doing Societal Good Drive More Purchases

Interest among consumers in buying from brands that support good causes is growing. More are buying from these brands, and more frequently. Consumers are especially inclined toward brands that give direct donations to a positive initiative. Full Article

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On Privacy, Consumers' Concerns and Actions Diverge

A new eMarketer report explores consumers' privacy concerns vs. the actions they take based on those concerns. When asked, many report wariness of how companies use information about them, but consumers are mixed as far as what steps they are willing to take to mitigate these worries. Full Article

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Big Data's Impact on Brands in a Social World

With a flood of big data, an expanded number of channels and a shift in consumer demographics, how do marketers remain competitive? Hear from experts why the CMO's big data strategy, combined with the CIO's technical know-how is the key in meeting these challenges. Register for this webinar now.

In Canada, Moms' Online Activities Center on Social

Online moms in Canada are heavy social media users, and Facebook is their preferred destination. In fact, moms in the country have demonstrated a strong willingness to interact with brands via Facebook. Full Article

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