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Time Spent With Mobile Apps Rivals TV
The average mobile app user spends 127 minutes per day within mobile apps, coming close to the 168 minutes the average user spends watching TV. Due to the tremendous growth of mobile gaming, time spent with mobile apps continues to lengthen. Full Article
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For Email Marketers, List Segmentation Is a Top Priority Across digital marketing, "Big Data" is considered an important undertaking, as well as a serious challenge. For email marketers, segmenting based on consumer info is already a heavily employed and effective technique. But email targeting still does not extensively integrate behavior. Full Article
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Online Shoppers Buy Big in Norway
Online shopping and buying has become common in Western Europe, and Scandinavia, which has lagged somewhat behind, is starting to catch up. Norway boasts the highest online buyer concentration among the Nordic countries, and among those who are buying, they are buying big. Full Article
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