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Together, TV and Tablets Drive Brand Searches
A growing number of shoppers and buyers are using their tablets to explore potential purchases, and research finds that TV is helping drive that behavior. Younger consumers especially are picking up the portable devices to learn more about products seen on TV. Full Article 
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Social media might be your only chance to influence many of today's social savvy consumers. Online recommendations are the second most trusted source of brand advertising, and 80% of consumers change their minds about buying a product after reading a negative online review. Plug into the new social customer lifecycle.
Download this free report from Wildfire now.
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Ad Buyers Get Down to Brass Tacks on Mobile Mobile advertising has been around for a few years, and buyers are beginning to think strategically about how they want to use the channel, based on past successes and failures. More money will to go to mobile as device adoption continues to rise and mobile user behavior is more firmly established. Full Article 
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From A/B to multivariate testing, email marketers have grappled with various ways to increase ROI with more effective marketing. While some theories are tried, tested and true, there's another way to significantly increase revenue through email. Find out how.
Register for our webinar today.
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In China, Social Networkers Embrace Brands
While social media users in China are concentrated on homegrown sites rather than on Facebook and Twitter, brands shouldn't ignore the potential there simply because they may be less comfortable navigating China-based networks. Users in the country are highly likely to follow and stay connected to brands. Full Article 
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